10 Ways To Turn Visitors Directly into Customers

Watching the number of real visitors to your site increase in real-time is pretty awesome.

But visits alone do not equate to a successful company. To make money, you’ve got to convert some of those visitors into customers and accelerate sales . Thankfully, there’s plenty you can do to have the ball rolling and start switching your website into a profitable website.

Quick Takeaways:

  • Getting visitors on the site is a great start, but converting them to customers will be the goal

  • With consistency as well as a good plan you can exponentially change your conversion rate

  • There are many unique options for increasing conversion rates on your website

Here’s a quick video from Shopify to get you started:

We’ve listed 10 growth hackers you can use to help turn your visitors into customers:

1 . Implement Live Chat

The last few years have seen the usage of live chat by both companies and consumers expand exponentially. Why? Consumers love it because they can get their questions answered almost immediately, with minimum hassle.

Companies love it mainly because it’s therefore cost-effective.

Live chat is a wonderful tool for turning visitors into customers, primarily since it allows you to intervene before an undecided customer abandons their purchase.

A vital feature of most live chat software is page tracking, which usually enables you to create “triggers” which will initiate the conversation with a customer when their activity signals they’re having a issue with the site or their buy.

2 . Provide Something for Free

We get it – a person started your company to make money, so it might seem counterintuitive to give away something for free.

But if your business is built on a subscription model, providing a freebie could be what is needed to give your visitors the confidence to become customers.

A free trial accomplishes two things:

  1. Answers those queries that a customer might not want to ask, but that are stopping them from buying.
  2. Demonstrates the confidence you have in your product or service – a confidence that will stroke off on potential customers.

  1. Put into action Signs of Social Proof

3 or more. Implement Signs of Social Evidence

People like to follow the herd. When they think plenty of other people are buying your product, they’re more likely to do so as well.


Testimonies are an outstanding form of social proof since not only do they show that yes, other people are purchasing this product, but they show how wonderful other people think the product is too.

Whenever you can bag a testimonial from a well-known face, do so (perhaps by giving free samples to industry bloggers). But a glowing review from the average joe will still have a positive impact.


In B2B companies, displaying the trademarks of your current clients displays potential new clients that they will be in good company. Be sure to seek authorization from any kind of clients whose logos you wish to use, of course.

Source: Gainsight

4. Create Product Demo Videos

Selling and marketing online change, especially compared to selling inside a brick-and-mortar store. Technology is certainly helping us to bridge some of the gaps – reside chat allows us to emulate the effect of helping a confused-looking customer in a store.

One issue that will can’t be mimicked, nevertheless , is the ability to pick up and closely observe a product. Product images are a key portion of this – especially if they’re large and allow the customer in order to zoom in on points of interest.

InlineVision says, “the single most significant part of any product web page is the product image, ” further arguing that “great product images can increase your ecommerce conversion rate up to 30%. ”

Of course , creating a product video will come at an expense. Ideally you’ll want to:

  • Show the product from every position and make sure to highlight the best features.

  • Employ someone to actually be in the video and talk the customer through the product.

5. Leverage Your Visitor’s FOMO

FOMO, or the “fear associated with missing out” is that nagging feeling that if you do not do something, you’ll miss out on some thing great.

To buy or not to buy

There are lots of factors a customer might choose to not buy, but a big you are because they say, “I’ll do it later. ” In theory, that is absolutely fine. I don’t care whether a customer makes their own purchase now, tonight, tomorrow, or next week.

The problem is that – a lot of the time – later never comes.

We simply need to show the customer that if they don’t complete their purchase now , they might miss out on the chance to total their purchase at all , (or, a minimum of, at that price).

Let’s take a look at an example:

Amazon shows you how long you have to order if you need to receive your purchase by a particular date:

6. Implement an Exit Overlay

Exit overlays are those messages that pop-up as you try to leave a web site. Chances are, you’ve been irritated by them. Chances are that you’ve been intrigued with the message displayed and have converted.

The status these pop-ups hold for being intrusive and annoying implies that many site owners are afraid for their services. They’re missing out though, since the data shows that they do work.

There are some different ways an exit overlay can be used to do this…

Grow your email marketing list :

Resource: Optimizely. possuindo

Or offer a freebie:

Source: Divvy. com

7. Steal Your Competitors’ Customers with a Comparison Web page

If you’re in a competitive market, your potential customers are already comparing your item against your competition before making their purchase.

Simply by creating a landing page that’s specifically designed to capture “you versus them” related search terms, you can show potential customers why they ought to choose you over your competitors.

Pages which are optimized for your competitors’ brand names could actually drive upward SEO outcomes from customers that weren’t initially searching for you.

Several ways you can implement this strategy are usually:

  • Using a comparison chart, similar to this example from Formstack :

  • With a “price comparison calculator, ” like the illustration below from SugarCRM :

A price evaluation calculator only compares products based on price. Most customers will be swayed by a lot more than just price, so utilize this calculator as part of a multiple-pronged comparison page.

8. Redesign Your “About Us” Page for Conversion rates

Most about us pages feature jargon-heavy blurbs about what the company really does, alongside a series of staff single profiles. If this description hits too close to home for your site, you’re missing out on a big chance.

Check out this page from Lateral !

There is so much more that can be achieved with an about us page. Namely, you can use it to sell.

In addition to the obvious – your company story, mission declaration, and team profiles – you could also include:

  • Social proof

  • Testimonials

  • Statements that illustrate why you’re the very best

  • CTAs and/or an explicit opt-in form

9. Monitor Your Visitors Movements

Don’t worry, this isn’t as creepy as it sounds. It calls for using a tool like CrazyEgg to track how your visitors maneuver around your website – primarily, the actual click on and what they disregard.

The information gained from this tactic could be priceless and lead the way to changes that can drastically in the rate at which your site converts.

Conversion Rate Experts let their visitor’s movements drive changes to the site and saw the conversion rate of their online store and saw a 25. 9% embrace opt-ins .

10. Always Be (A/B) Tests

A/B testing is among the easiest ways of identifying what changes you can make to your website to turn more of your visitors into clients.

An A/B test involves pitting 2 slightly different versions of the webpage against each other – for example , version A might have green CTAs, while edition B might have red CTAs.

You’ll after that send 50% of your visitors to version A, and 50 percent to version B.

Before long, you should be capable of identify which version of the page results in more conversion rate.

Source: Pitstop Media Inc

Whichever version performs best “wins. ” At that point, you might make the winner a permanent fixture on the page or even perform another test to discover if another variation at the page could perform even better.

Formstack changed simply three words from their primary menu – “Why Use Us” became “How It Works” – and noticed a 47. 7% embrace clicks.


Smallbusinessbc. ca says:

The main element is to be realistic in terms of targets and to see your web marketing as an ongoing project with different focal points over time.

Getting conversions takes time , but using the write tools and practices over time can change your visitor to client ratio up exponentially. The trick is uniformity and a good plan – so are able to it!

Do you wish to use some of the marketing methods seen here on MIG’s site but need several help or advice? Marketing Insider Group has a team of 35+ experienced writers ready to produce content for the business. Check out our weekly blog content service or even schedule a free consultation .

The submit 10 Ways To Turn Visitors Into Clients appeared 1st on Marketing and advertising Insider Group .

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