Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their own focus from sales and cold calling to digital content marketing and advertising strategies and search engine optimization tactics to catch the attention of new customers to our business.
Content marketing and advertising is now the driving force of every B2B strategy and it is important for your company to stay ahead of the marketing curve.
Here are my 2022 B2B marketing trends your company should explore:
1 . Preservation Marketing
A bird in the hand will be worth 2 in the bush, right? Well, what’ s this worth to then maintain that bird happy and healthy for a long time? That’ h retention marketing.
Retention marketing has been around because the time the first person sold something to someone else. Why? Because the seller eventually realized that it’ s easier and more efficient to sell to existing customers than it is to find new customers.
In a nutshell, retention marketing is the set of activities that seek to keep customer relationships resulting in increased marketing ROI through carried on sales at a lower cost per sale.
Retention advertising can increase both the amount of time a customer continues buying from you, as well as how much they buy. We often call this cross-sell and upsell. We want to sell more products and services to current customers and also at higher prices and profit.
How much profit? According to Harvard Business Review , the 5% increase in customer preservation can deliver up to 95% increase in profits.
B2B Marketers love to discuss acquiring new customers. But the bottom line is that Retention Marketing may be a better place to start in 2021. Especially if budgets are restricted.
What are among the best ways to retain customers?
- Onboarding & Education
- Consumer Training
- Constant Communication
- On-going customer support
- Studies & testimonials
- Customer appreciation
2 . Content Marketing
Go big or even go home! In 2021, just committed brands are going to earn in content marketing. I hear it all the time through brand marketers who aren’ t committed to content marketing . “ There’ s so much noise out there! How can I break through? ”
Depending on that argument you have a few choices. 1) Give up and let your marketing people start cold calling (trust me, I’ ve actually been asked to do this! ) 2) Advertise your way to growth. 3) Or invest in the long-term strategic ROI of content material marketing.
And there are amazing examples of brands who have grown massive audiences from scratch in only the last 18 months.
What did they do in different ways? They published consistently depending on keyword research. They mixed in long form plus short form content. They profiled customers, executives, and partners. They focused on building subscribers. They put paid promotion on their top performing articles.
3. Interactive Content
In order to increase consumer interactions and engagements, businesses need to make their content more interactive . Your business can perform this by encouraging followers to share your posts on social media marketing, creating interesting quizzes, filming videos, and implementing infographics.
Interactive content material can help increase customers’ attentions spans by encouraging all of them subtly to engage more along with your content and marketing materials. As consumers’ habits and tastes move closer towards interactive content, storytelling turns into an essential feature for business success.
Chatbots are an essential part of web design and will continue to act as an important business feature in 2021. Globally, 67% of consumers reported using a chatbox support system during the past year. Many clients are beginning to expect quick replies to questions and 24/7 customer service representatives on call. This can be a difficult task to manage without the help of chatbots which will be designed to match human behavior and provide similar services.
This tool is used by many industrial sectors to answer clients’ questions and help them get around through a company’s website. Chatbots can help your business provide quicker, improved online experiences. Because of this digital feature, companies will see an increase in consumer engagements, business connections plus overall client satisfaction.
5. Nostalgia Marketing
Nostalgia marketing can help B2B marketers relate their products plus services to the world. Your business can start to participate in nostalgic marketing strategies by being genuine, capitalizing on cultural trends and reintroducing a product or program that was discontinued.
As the world navigates these unprecedented times, nostalgia advertising has become an even more valuable tool. Nostalgia is familiar, secure and comforting, which is exactly what our world needs now and in the future of 2021.
6. Voice Marketing
Voice search and digital associate utilization will only increase with every passing day. When voice devices were originally developed, they were used for grocery store lists and notes. However , consumers are now using voice lookups to play favorite songs, ask questions, obtain directions, turn up the heat, and what not.
Marketers see great possibilities in this tool as it gives all of us more information about our customers and their needs. Alexa and Google Home possess created a huge increase in the use of voice search. It is extremely essential to make sure your company is prepared and has the tools needed to successfully compete with other businesses by using this advanced technology tool.
The post 2022 B2B Marketing and advertising Trends That Will Grow Your Business appeared initial on Marketing and advertising Insider Group .