4 Types of Content Creation (and To best decide Which is For You)

Content creation is really a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take several forms. There are several types of content creation, and brands definitely don’t have to go it alone with regards to developing content to engage their own audiences and attract new customers.

In fact , the overwhelming majority — 86% — of businesses presently outsource their content creation in some manner.

86% of companies outsource content creation.

Image Resource: Reverb

But that doesn’t suggest in-house content creation is lifeless (far from it) or that outsourcing has to be an all-or-nothing approach. In the areas that follow, we’ll walk by means of what content creation entails, the reason why it’s so critical for brand names today, the various approaches meant for executing it on an on-going basis, and how to know which usually approach is right for your company.

Quick Takeaways

  • Articles marketing earns more prospective customers and conversions than conventional marketing methods at a fraction of the cost.
  • In-house article marketing gives you total control yet comes with heavy ongoing costs.
  • Content organizations offer comprehensive content solutions (including content creation).
  • Freelancer outsourcing is a flexible option but requires close management.
  • Many companies employ a mixture of the three types of content creation to meet their unique needs.
  • To determine the best approach for the business, you need to evaluate factors like the maturity of your current strategy, makeup of your internal team, and current articles marketing budget.

What is content creation and why should you be doing it?

Content creation is the development of high-value assets that strength your articles marketing strategy along with other lead generation and sales efforts. It encompasses many types of content material, including but not limited to:

  • Blog articles
  • Videos
  • Ebooks/whitepapers
  • Emails
  • Social media marketing posts
  • Infographics
  • Guides/checklists

Every organization needs to be creating content. Nowadays, both B2B and B2C buyers are doing the majority of their brand discovery and analysis online. Content is what symbolizes your brand and develops an initial connection with potential customers during this period.

When made up of SEO in mind, content is also what captures the attention of Google’s web crawlers plus gets your website ranked on Google SERPs, significantly increasing your company’s online visibility and brand awareness.

Content marketing has now far and away proved to be the most effective marketing method for brand names. It earns 3X the leads and 6X the conversions at a fraction of the cost compared to other types of conventional marketing.

Content marketing earns 3X as many leads and 6X the conversions while costing 62% less than traditional marketing methods.

Picture Source: Sectorlink

By 2022, virtually all brands know the importance of incorporating content creation and content marketing and advertising into their strategies. Executing this, however , is a bit more complicated.

For starters, content creation is usually time consuming. Writing a single weblog article takes 3-4 hrs, and the best performing businesses publish 16+ articles each month. That’s more than 60 hrs of content creation related to blogging alone.

Article marketing also requires a wide range of skill sets. SEO expertise is needed to get content ranking on Google SERPs. Certain types of assets require graphic design skills or even video production experience. The writing itself furthermore requires specialized experience depending on the type of content asset being created. And in many cases, the people most abundant in knowledge (like C-level executives or technical experts) often taste unpleasant the best people to do the real writing.

Companies take varied approaches to obtaining content created at the frequency, volume, and quality necessary to execute an effective content marketing strategy. Some handle it completely in-house while others outsource completely. In many cases, companies use a hybrid approach for more flexibility.

In the next section, we’ll explore the 4 major types of content creation methods.

4 Types of Content Creation


In-house content creation means all content is created by your own internal marketing group. The obvious advantage to this method is that you have total control of and visibility into the article marketing process. The writers, creative designers, and marketing strategists focusing on your content are all intimately familiar with your brand. In-house content creation can also save you money in it doesn’t require paying external contributors.

But it also comes with some potential issues. If you don’t have the right knowledge on your internal team, you risk spending a lot of time, hard work, and resources on articles that doesn’t earn the ROI you expect.

Hiring and maintaining a good in-house team can also get expensive. Full-time employees come with salary, benefits, and equipment expenses. If you don’t already have a team in place to create articles, building one will likely be more costly than outsourcing to an agency or freelance writers, which we’ll cover in the next sections.

Agency outsourcing

Hiring a content marketing agency is the most comprehensive method of outsourcing and is a great option for businesses that recognize the significance of content creation but don’t have the resources to do it in-house. Content material marketing agencies typically offer a managed services model this means they handle content creation as well as things like SEO strategy, web site audits, competitive research, and performance reporting (these are simply a few examples).

The perceived drawback of working with a content marketing agency is that it’s expensive. And it is true, outsourcing to an company comes with a significant expense.

But it’s crucial that you look at agency outsourcing having a 360 degree view. To put it briefly, you get out of your content technique what you’re willing to put in. If you don’t have the resources to effectively execute content creation plus strategy in-house, you’ll acquire higher ROI by investing in an agency to help you do it.

Freelancer outsourcing

Another way to outsource is to employ freelancers to execute tasks for you. Today, platforms such as Upwork and Fiverr allow it to be easier than ever to find and hire freelancers with the right abilities and experience for your tasks. You can hire writers, developers, editors, video producers and much more with flexible terms and rates.

When you have the right team to set plus manage your content strategy but need support on delivery, freelancing might be the method for you. That said, it’s crucial to consider the management requirements that come along with hiring freelancers. It needs active management to help self employed achieve the right voice, develop, or design aesthetic for the brand (not to mention keeping everyone on deadline).

If you’re going to employ freelancers to help execute content creation and strategy, make sure you possess someone (or multiple someones) dedicated to keeping things running smoothly.


Last but not least is a hybrid approach to content creation. This method is just how it sounds: this combines in-house content creation, agency outsourcing, and freelancer outsourcing depending on the business’ s present needs.

For instance , perhaps blogs are created and published in-house, yet ebooks, infographics and other developed assets are handled by an agency. Maybe you hire an agency to help you develop and outline your strategy, then hire freelance writers to deal with the actual content creation.

The takeaway is that companies use hybrid approaches to stay flexible and meet transforming needs related to content. The drawback to this method is that it will get a bit messy and hard to manage. It’s also more challenging to track performance metrics and determine content ROI when there are so many separate moving parts.

Which forms of content creation are right for you?

There are clear benefits and potential drawbacks in order to each of the types of content creation. There is no one-size-fits-all approach, and the greatest determiner of success is typically how well the strategy aligns with the resources plus needs of the company.

So how do you know what kind is best for your business? There are a few essential factors to consider:

  • Internal resources – Very best current makeup of your content material team? What is the reasonable band width for content creation? Do they have got the right knowledge and experience to create content material that will perform?
  • Content marketing maturity – Do you already have a content strategy in place? If so, is it working? Do you need support along with strategy development or strictly content creation?
  • Technique – What types of content are usually included in your current content technique (i. e. do you generally publish blogs and social content? Do you create a high volume of downloadable assets like ebooks? Do you plan to release video content? etc . )
  • Budget – What is your budget for investing in content creation?

When you know where you stand along with your current strategy, your future programs and needs, and your spending ability, you’re best capable of pursue the type of content creation which will earn you the most ROI.

Over to You

Ready to level up your own approach to new content creation? The team of writers plus SEO experts at Marketing and advertising Insider Group can deliver you optimized, ready-to-publish articles every week for one year (or more).

Check out our SEARCH ENGINE OPTIMIZATION Blog Writing Service or schedule the quick discussion to learn more!

The post 4 Sorts of Content Creation (and How to Decide Which is For You) appeared first on Marketing Insider Team .

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