Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social networking, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts.
While we believe that always-on marketing gives you a much better possibility of marketing success, there are some examples of marketing campaigns that rise above the rest.
Below, you’ll find five marketing campaign examples that have inspired their audiences to take action. We’ll discuss what they are doing differently to increase their conversion rate and ultimately win more business.
“In a world where the competition regularly claims to be #1, it’s difficult to differentiate and build your personal identity. Difficult, but not impossible. ” — Forbes
1 . American Apparel: To-The-Point Messaging
American Apparel has received some ups and downs, but recently new owners have worked to shed the brand’s controversial reputation and attract the next generation of customers. To get this done, they’ve kept their marketing simple with fast, effective, to-the-point-messaging. It’s a simple tactic, but one that mirrors the company’s classic — even basic — clothing and aesthetic.
Simply take their welcome email as an example. Whenever you subscribe to American Apparel’s newsletter, you receive an email with a welcome coupon code. The code isn’t buried beneath paragraphs of text — it’s big and unmissable. It grabs the reader’s attention fast.
Takeaway for marketers: Including your call-to-action at the end of your email, article , or social media update isn’t always the most effective way to increase conversions. Sometimes, cutting the story and getting straight to the point results in an improved outcome.
2 . Domino’ s: Rewarding Clients
Loyalty programs are nothing new. But, when paired with innovative technology, a game-like rewards system, and pizza, and you’ve got a marketing campaign that’ll surely go viral.
Pizza giant Domino’ s introduced a limited-time loyalty program called “ Points for Pies. ” Accessible via their mobile app, customers were able to earn redeemable points for every pizza they scanned.
Takeaway for marketers: Encourage your audience to participate in gamified rewards programs. Even better, allow them to do so via their preferred channel, whether it’ s a mobile app, social media, or email.
3. Sephora: Take on Big Dilemmas
Brands tend to be unwilling to take on big dilemmas or participate in conversations which could potentially alienate certain customer segments. But sometimes sticking up for what you have confidence in and making your company’s values known can result in a larger sense of community. Customers are loyal to brands that align with their beliefs.
To celebrate Pride Month, beauty store Sephora launched a strategy with a message: “Identify Once we. ” The video follows several influencers from the LGBTQIA+ community as they placed on their makeup, dance, look at the beach, kiss, and so on. Example:
Takeaway for marketers: Don’t be afraid to make your values and opinions known, to tackle the big issues. Even if you risk isolating some customers, the sense of belonging and the brand loyalty that comes with it might be worthwhile.
4. Kellogg’s: Data-backed Branding
Kellogg’s might be probably one of the most iconic cereal brands on earth. In 2019, the company rebranded its entire cereal range for the European market, marking the biggest change-up in design in 113 years.
The new-look cereal boxes are simpler, more consistent, and simpler to recognize on the shelf. These weren’t just assumptions made by the design team, but key takeaways from extensive research. Kellogg’s found that 70 percent of customers could more easily locate the new packages, with simpler graphics dedicated to natural grain increasing purchase intent by 50 percent.
Takeaway for marketers: All modern-day businesses generate and store significant amounts of data — it’s critical that you put data to use when designing marketing campaigns . Don’t be afraid to achieve out to your customers, request feedback, and use your findings to inform design and messaging decisions.
5. Spotify: Use Humor
Being funny is easier said than done , but when a brand nails it, the results are excellent. Music streaming app Spotify launched its global ad campaign “Everywhere” using the “Me, Also Me” meme format to showcase the variety of music available on the platform.
Spotify also launched several short, humorous video clips under the same campaign with the caption “Music for every mood. Listen now on Spotify. ”
Takeaway for marketers: If it aligns with your audience and product, be playful. Showing a sense of humor humanizes a brandname.
Do Things Differently
Consumers come face-to-face with hundreds of advertisements across multiple channels every single day. It’ s your work to cut through the noise . Making your brand stand out isn’t an easy task, but with the right strategy, you can win your audience’s attention and, ultimately, their business.
Marketing campaigns need to be different and special in to order stand apart from the crowd. To achieve your marketing goals, you need to understand how to tap into consumer sentiment, wants, and needs. That’s never an easy task, but bit’ s kind of our super power!
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