Every week, the Doritos Instagram account shares images developed by Doritos fans under the hashtag #fanfriday. These images (which range from make-up looks to chip-themed art projects) gain hundreds of thousands of views and hearts.
Doritos’ #fanfriday is an excellent example of content curation — the practice of collating, modifying, and sharing content created by others. Brands use content material curation across their social media marketing and content marketing items, including through infographics, videos, and art created by other people.
When done nicely, content curation allows you to discuss fun, insightful, and educational content with your audience without producing it yourself. When you might imagine, however , there exists a “ wrong” way to curate content — one that leads to copyright infringement and reputation damage.
To help you build a good ethically sound content curation strategy, we’ ll discuss five curation ideas and some best practices to follow in this article.
Why you should curate content material
Curating relevant articles is mutually beneficial for you and the content’ s original writer. You get to use high-quality materials to improve your marketing, as well as the content’ s author will get a backlink, credit, and exposure to your audience.
But these aren’ t the only benefits. Content curation will help you:
- Position yourself as a thought leader , as you can use curated content to share your perspective upon trending topics and present issues
- Connect with brands, influencers, plus industry leaders , by engaging in public discussions along with them
- Expand your audience , as you can engage with the original author’ s target audience by revealing their content
- Fill out your content calendar without increasing how much unique content you produce, saving you time and money
- Generate potential clients , as content curation will increase traffic to your website, social media pages, and blog posts (therefore funneling people through your product sales pipeline)
- Improve your Search Engine Optimization (SEO) efforts , which will help a person rank higher in search engine results
- Build relationships your audience
5 content curation strategies
When we say “ use curated content, ” we don’ t mean you should go to someone’ s website, “ ctrl + c” their work, and publish it as is. Good content curation adds quality, new perspectives, plus fresh content to the work it adapts.
Doritos isn’ t taking the #fanfriday work, stripping it of any sign of the creator, and publishing it with the Doritos logo slapped over the top. The company shares the images as inspiration.
Of course , perfecting content curation is challenging. To help you get the most from it, listed below are five content curation strategies:
1 . Add a new perspective to an existing topic
If anyone in your team is opinionated, this content online marketing strategy is for you.
Capitalizing on recent news stories, viral topics, and industry styles is one of the best ways to provide eyes to your content. Individuals are already invested in the subject, so that you can easily capture their interest and clicks.
This tactic is very flexible. To use this, you first need to find a topic with viral potential. Look for changes in the industry, news stories, technological advances in your field, or opinion pieces from sector leaders.
Then, think about, “ how can I add something new to this? ”
You could try delivering additional context to the topic, using it as a case study to talk about a broader issue, or even discussing the topic from your professional perspective.
One example of this last suggestion comes from the YouTube channel “ Physician Mike. ” The station (run by Dr . Mike Varshavski) publishes videos like “ Doctor Reacts To One of the most Extreme Diets” and “ Do Jaw Trainers Actually Work? ”
Tip: Make sure you consider how you want the content’ s original writer to feel. If you are composing an opinion piece that problems someone’ s perspective, maintain it professional.
2 . Create a “ round-up” of information from credible sources
A “ round-up” is really a collated collection of data points centered around a specific subject. For example , those “ fifty-one Customer Service Statistics You Need To Know” are round-up articles.
Round-up’ s aren’ capital t limited to blog posts. You can develop round-up videos, podcasts, infographics, and social media posts. Additionally , “ data” doesn’ capital t have to mean figures. You can “ round-up” images, illustrations, case studies, research, or even quotes.
So , how do you build a round-up? Follow these steps:
- Select a topic
- Research the topic using Google
- Find data points and collect them in a big spreadsheet
- Set your “ inclusion criteria” (a list of criteria to verify the standard of the data, like “ information must be from 2019 or even later” )
- Go through your list of information points and delete any figures that don’ capital t meet the criteria
- Edit your collection into a piece of relevant content that suits your preferred medium
- Press “ publish”
There’ s one thing you have to keep in mind when creating a round-up: quality over quantity.
Creating a round-up with 75+ items may be tempting, yet longer content doesn’ t necessarily get you better results. Readers need to get value from your function, and if they perceive a person as an untrustworthy source, they are going to click the “ back” switch and go elsewhere.
If you want some inspiration on the high-quality round-up, take a look at “ Pattern Round-Up July 2021” from the blog Yarn plus Knitting.
Source : Yarn and Knitting
3. Share UGC on social media
If you are interested in digital content , you might have immediately recognized Doritos #fanfriday posts as an example of User-Generated Content (UGC). UGC is certainly any form of content produced by fans you share in your social media channels.
UGC can be in images, videos, infographics, text, and audio. It can also take many forms — reviews, skits, memes, fan edits, illustrations, make-up looks, etc .
Sharing UGC is a fantastic way to start a dual end conversation with followers, as it gives people grounds to engage with you. This engagement is powerful. It can get your social media accounts featured on Instagram’ s “ trending” page and incentivize methods on other platforms to push your content in front of more people.
If you are looking for some ideas for UGC, consider these:
- Ask for item reviews
- Request recipes (for food retailers)
- Host the meme competition
- Run a design or drawing contest
- Ask for people to share stories
- Start a competition having a hashtag (for example, Doritos could do #bestnachos)
The trick to getting great UGC is to give back to fans who contribute. Tag all of them, give them credit, and prize them behind the scenes. For example , you could send them a gift container of free products, give them the discount coupon, or comp services (if you are a service-based business).
Note: in order to learn more about social media management, read through “ Best Practices for Social Media Content Marketing within 2021 . ”
4. Create a knowledge base
A knowledge base is really a digital library of content related to a single topic. Information bases curate resources people can read to learn about the issue, troubleshoot problems, or solution common questions.
You don’ t need to create a virtual labyrinth to build a knowledge bottom of curated content.
Instead, you can simply find top quality sources and add these to a page with a link pointing visitors to them.
Here’ s how to build a knowledge bottom step-by-step:
- Select your own topic
- Determine the subtopics your knowledge base will cover (you might want to structure these like questions)
- Create a page to host your knowledge base on
- Create articles for each subtopic. Inside each page, you should include a header with the subtopic, a summary of the information the reader needs, and a url to the original source.
- Publish your knowledge base
If you are looking for motivation on the type of style you can adopt in your knowledge foundation, check out Kinsta’ s understanding base.
If you consider the bottom right corner associated with Kinsta’ s knowledge foundation, you’ ll notice a chatbot. This is a really clever move, as adding a chatbot to your knowledge foundation helps readers navigate the particular resources and contact customer support if they can’ t get the answers they are searching for.
You can enhance your knowledge bottom with many different chatbot tools , which includes ProProfs Chatbot, Freshchat, plus Chatfuel.
five. Add curated visuals and videos to your original content
If you engage with content material marketing regularly, you’ ve probably seen this final strategy in action.
Numerous brands and bloggers collate visual resources to share within original content. That might look like a video with clips from other videos or a blog post with related infographics from other brands (like in the example below).
Source: monday. com
There are many varieties of visuals you can curate:
- Charts and graphs
- Examples (like the ones featured in this article)
- Memes (though make sure you follow meme-sharing best practices )
Now is the best time to add pictures to your content — specifically video. Video is likely to account for 82% of global internet traffic in 2022. Curating video is the easiest way to utilize it, as though it’ s a well-known marketing strategy , producing movies takes time, money, plus effort.
Best practices to get ethical content curation
All content curation is just not created equal.
Electronic marketers operate with many unsaid professional rules that aren’ t always obvious (even to seasoned professionals! ). So , we want to cover 5 of these rules in this final section.
Diversify your sources
Tugging all of your curated content from a single source makes it look poorly researched, rushed, and ultimately, unprofessional. A good general guideline is to limit yourself to making use of three things per supply.
Here are some tips for finding top quality sources:
- Look up competitors of reliable sources and try their blogs
- Search for round-up articles (so if you were looking for content creation data, you could search “ content creation statistics 2022” )
- Search for infographics and diagrams around your own keyword on Google Images
- Look at the links top quality sources use
- Read the Wikipedia article for your topic and use the resources in the “ references” section
- Try directories like Statistica and Globe Bank Open Data
- Use content curation tools like Scoop. this
Once you find good resources, use the Kanban system to track them (plus the information a person used). Tracking your resources will ensure you don’ big t use them too often.
By no means post someone else’ s work without credit or even their permission. At best, it’ s rude, and at worst, you may be liable for damages.
Giving credit doesn’ big t mean you need to create a good academic reference list. Within a blog post, news story, or write-up, you could link your source with relevant anchor text. Or even, if you are sharing an image, incorporate a link to the original image with the anchor text “ source” (or similar).
On social media marketing, you can tag the author’ s page with a hashtag or credit them verbally (i. e., “ thank you so much, Anne Woods, for making this particular awesome infographic about content curation tools” ). In case you are worried you will forget to add sources, add it as being a step in your pre-publish approval process .
In a video or podcasting, you can link your sources in a reference list. Don’ t worry if you can’ t fit your sources in your description — add a link to a blog post containing them like the YouTube route LEMMiNO did in the instance below.
Source: Lemmi. no
Don’ t release entire copyrighted blog posts
This rule is usually obvious, so we’ ll keep this point short. Don’ t re-publish copyrighted blogs, news articles, or reviews without permission. If you want to make use of material from an existing blog post, try using quotes or paraphrasing.
Don’ t cannibalize keywords
Keyword cannibalization occurs when you publish several articles and blog posts that will target the same keyword. All of us typically talk about keyword cannibalization regarding original content, however it applies to curated content as well.
Search engines will treat you as competing resources if you use images, statistics, plus quotes from an article using the same primary keywords as your content. Consequently, you may not rank well against them.
You can avoid keyword cannibalization simply by researching your curated content’ s keywords with SEO optimization tools like SEMRush and Ahrefs. Then, eliminate any content that might contend with yours.
Pay attention to feedback
Finally, likely be operational to feedback from other makers and your audience. It might be difficult to listen to feedback sometimes, but it will improve your work long-term.
You can ask for feedback in the form of people’ s thoughts and feelings or even measure audience happiness using a metric like your Customer Satisfaction Rating (CSAT).
To estimate your CSAT score, inquire members of your target audience, “ how satisfied are you with the content? ” and ask them to give a score from one in order to ten. Then, divide the entire of all scores by the number of responses and multiply this by one hundred.
If you get 75%, for example , which means three-quarters of your audience are usually happy.
Boost your brand visibility by curating content
When done well, content curation allows you to shout out other content creators, share great information with your audience, and improve your digital marketing. If you are looking for a few content curation ideas, try out these:
- Weighing in on a hot topic
- Creating a round-up
- Sharing UGC
- Building a knowledge bottom
- Adding visuals to your own content
Just don’ t miss to give the original authors credit, draw from multiple sources, and verify the quality of any data you share. Plus, of course , try a content curation tool like Scoop. this to simplify the process.