5 Indicators You’ re Living in the particular DAM Stone Age
You’ d laugh out loud if a colleague asked for a floppy disk with the latest creative files.
You might even chuckle if they requested a UNIVERSAL SERIAL BUS storage device.
But what if they requested a link to the Google Generate or Dropbox folder?
Those living in the DAM Stone Age might not skip a beat, but enlightened marketers (who understand a better way) would likely shake their heads in disappointment.
Electronic asset management (DAM) is an evolving way to help teams store, organize, and share content (images, Ebooks, illustrations, articles, video files, plus audio clips) in a single centralized location.
Simple solutions (like Google or even Dropbox) let you stow articles in folders and share it via links, but that’ s just a tiny step-up from storing your work inside a file cabinet and providing your teammate the key. However , that’ s how most organizations currently store their own digital assets.
DAM platforms are a game-changer for businesses, but near to half of organizations haven’ capital t tapped into the full strength of DAM yet despite 55% associated with digital asset managers citing “ arranging digital assets” as a top challenge.
Let us help.
Below, we’ ll break down five different signs you’ re living in the DAM Stone Age. If you recognize some of these issues (even a single one), there’ s a good possibility you need to ditch your current storage solution and upgrade to a modern-day included DAM system.
Signs A person Needed DAM Yesterday
1 . The question “ Can you send me the most recent X? ” gives you disturbing dreams.
Stopping your projects to find and share a file eliminates productivity. The American Psychological Association says that a brief mental distraction (caused by shifting between tasks) can waste up to forty percent of someone’ s creative time.
Visualize how much that’ d price if you attached a forty percent value sign to your team’ s work. And that doesn’ t even take into account the time you’ re spending scouring your folders for the correct file.
Dispersed storage locations, varied asset-sharing methods, inconsistent naming and saving conventions, and lack of advanced search functionality can all lead to this massive time suck. Fortunately, a DAM solution solves this pretty quickly.
DAM platforms provide you with a single source of truth with all the most up-to-date assets across teams, markets, and/or LOBs. Anyone with the right credentials can browse, download, and use what they need without distracting a person or your team.
Plus, with the right system in place, it’ lmost all be just as easy to find what they need as it is for you, empowering everyone involved to self-serve.
Choose a DAM along with support for a wide variety of document types, and simple ‘drag-and-drop’ and ‘multi-selection’ tools that will allow users to add and categorize up to 200 property in bulk, simultaneously improving corporation while saving time. Make use of Labels (e. g. file names, format type, and other descriptive categories) and nested Folders to group comparable content and accelerate articles discovery when searching plus filtering across single or even shared global/local instances.
2 . You’ d rather buy or produce new content than repurpose current assets.
Perhaps you have opened a content repository to find tons of duplicate possessions and seemingly illogical naming conventions? That’ s what happens when your living organization system turns into an over-bloated store.
Tracking down the correct person to answer your questions or help you find an asset can sometimes take longer than creating a brand-new bit of content. If you’ d rather spend hours buying or producing a new bit of content rather than chasing lower an existing asset, your asset management system needs an upgrade.
The DAM solution has superior search functions and centralized asset archives that make it fast and simple to find what you need—saving you time and money.
Choose a DAM powered by AI & OCR (Optical Character Recognition) search. Machine-learning algorithms automatically apply tags to uploaded images, making it easy to filter, discover and ultimately recycle assets within the Library. Cutting-edge DAM platforms even enable duplicate asset recognition, an AI-powered feature that tests your assets to discover in the event that any duplicates exist (and this goes beyond only the file name).
3 or more. Your current DAM solution is completely isolated from your other MarTech systems.
You might have enough usernames and security passwords to manage already, right?
Even LastPass can’ t prevent you from having to make use of multiple logins to access your assets, content management program (CMS), and creative software.
Archaic digital storage systems don’ to play well with other apps. There are little-to-no integrations, and when an integration does exist, it’ s far from out-of-the-box. This leads to many disconnected techniques and time-wasting (and mistake-ridden) copy/paste processes.
Integrated DAM systems do much more than organize your own assets—they empower you to use your own assets without leaving the application. Whether you’ re including an illustration to a post, changing a logo on your own website, publishing a video to YouTube, or adding the hero image to your email, a DAM solution enables you to do it all from a solitary tab—not 17.
You want a DAM platform that’ ll integrate with all your favorite applications, like Adobe Creative Cloud, WordPress, Highspot, Office 365, Marketo, Salesforce, and much more. If it doesn’ t, you’ ll be back to creating complicated IFTTT (If This After that That) recipes to patch together your puzzle of programs.
Choose a DAM that enables bi-directional synchronization of assets and metadata with other systems of your choice. This is made possible by pre-built connectors that allow you to access DAM assets within real-time within tools that you simply use daily. Maximize utilization and improve productivity by downloading, editing, or starting a new task/workflow directly from the particular Library.
4. You are never entirely sure who has access to your assets.
Digital security has never been more important. If you don’ capital t know who can (and can’ t) access your resources, security will always be compromised.
Some assets aren’ t ready for the public’ s eyes and others require signed NDAs for observing. Any publicly-traded company knows the sensitivity of electronic assets. The right document in the wrong hands (even accidentally) can lead to illegal insider trading—and that’ s just the starting of civil and legal fines and charges.
On a more toned-down note (although still important), imagine your content team getting at and using a new brand design that hasn’ t already been reviewed and approved yet. Access to digital assets ought to be limited and controlled with regard to all involved.
DAM systems’ governance enables you to define user permissions and rights, ensuring the wrong people don’ t stumble upon assets. These platforms also carry out regular security checks plus data backups. You can even find who viewed and downloaded an asset, when they accessed this, and how they used it—ensuring assets get used timely and appropriately.
Select a DAM that enables you to monitor the use of content across all of teams, lines of company, and markets. By monitoring the lineage and great marketing assets, you can see a clear picture of who is repurposing what content and when. Additionally , look for functionality to select an expiration date pertaining to individual assets using a easy “date picker”. Consequently, you are able to filter for assets that are about to expire and/or get email and in-app notices so you can take the appropriate activity.
5. You struggle with brand consistency.
Do you have multiple logos in the past few years floating around the particular digital world? Have you noticed inconsistent product descriptions or even taglines used across your website?
Sounds like you have a problem with brand consistency.
While these might sound like minor nuisances and simple fixes, they can take a actual toll on your company’ h brand reputation. However , getting everyone on the same page isn’ t quite as simple because sending a @here Slack message or all-company email—getting 100% message consumption is almost impossible.
Rather than communicating every brand modify with your entire company, a DAM system lets you revise your accessible brand property (logos, fonts, colors, b-roll, etc . ) in a central location, so everyone has got the update. Archive the old logos options and voilà—your teams should only have access to the most up-to-date assets now.
Because DAM platforms let you edit and submit straight from the application (see sign #3), you don’ big t have to worry about people downloading and using outdated assets onto their particular hard drives that could damage your brand reputation.
Select a DAM that lets you upload and maintain multiple versions with history to see all previous iterations of an uploaded asset for cross-market sharing, interpretation, and localization. Curate a collection of assets to share and disperse (internally or externally) via a public link, and/or add your Collection as an iFrame in the places your stakeholders need to access content (e. g. SFDC, partner portal, intranet, etc . ).
Would you recognize any of the signs resonating with your or your company? Don’ t worry—you’ re not alone. While DAM isn’ to necessarily a new tool, it still lacks global re-homing.
Fortunately, replacing your primitive storage techniques with a DAM solution isn’ t as daunting as it sounds—and the sooner you make the change, the easier the transition will be.
Give Welcome a try. We provide the state-of-the-art DAM system that’ s comprehensive, flexible, plus downright powerful. It also consists of content marketing, project administration, calendaring, creative services, efficiency analytics, and more.