“5 Years a Leader” – CEO Perspective

Editor’ s Note: Gartner just released the 2022 Magic Quadrant for Content Marketing Platforms , where Welcome was once again named a Leader, positioned furthermost to the right and highest among all vendors for your 5th consecutive year! Read on to learn what this means for Welcome, now included in the Optimizely family, directly from Delightful CEO Shafqat Islam.


I’ m really lucky that this is the 5th season in a row I can create a blog post like this.

When we first became the leader in the Gartner MQ for CMPs in 2018, my preliminary thought was ‘ Excellent, nowhere to go but lower! ’ But as it turns out, we’ ve continued to improve every single year, and are again— now for the 5th year in a row! —positioned highest among all of vendors for ‘ Ability to Execute’ and furthest to the right for ‘ Completeness of Vision’.

2022 Gartner CMP MQ.png

I consider myself lucky to work with an incredible team of passionate engineers, designers and product managers who obsess over customers and create beautiful products. Yet there is something extra exclusive about this year and I desired to share my thoughts with our customers and marketing neighborhood.

As most of you know, Welcome found its home at Optimizely in December.

As a founder, it was non-negotiable that we did everything humanly possible to keep product advancement and customer obsession in the forefront post-acquisition. Kudos to Alex, Optimizely’ s CEO (and my first boss in over a decade! ), for keeping Welcome as a stand alone business unit so we can maintain the “ secret sauce” of being a startup and move with speed. At the same time, we have the resources and scale of what is really one of the best kept secrets in SaaS (this company is a juggernaut, with some of the best metrics I’ ve ever seen).

Here’ s what Welcome accomplished in the last 12 months:

  • AI-Generated Content. We launched two AI capabilities into our product. Not really roadmap, but in the reside product. 1) AI based tagging and 2) Generative AI to actually help marketing experts create content (titles, paragraphs of text, outlines and more). We are the only corporation in the category to have generative AI.
  • A ‘ made-for-marketing’ DAM. We launched a completely overhauled digital asset manager – filled with awesome features such as file conversions, auto cropping, AI tagging, collections and much more.
  • Proofing for all content forms. We launched advanced proofing capabilities, including live website proofing and video proofing/annotation.
  • An all-new planning experience. We reimagined the Welcome planning component, with beautiful calendars, ‘ spreadsheet-like’ tables, and advanced project management capabilities (like task dependencies), giving teams the ability to visualize their advertising activity in any way.
  • Robust integrations. We all built bi-directional connectors along with dozens of tools, including all the Adobe Creative Cloud products and enterprise tools like JIRA and Veeva.
  • Performance. We produced most of our product two times as fast. Vroom vroom.

(Side note: for more details on the capabilities that led to Welcome’ s 5x Leadership identification, check out this informative article ).

As we know, in software program markets, you’ re just hot as long as you can keep shipping. 🙂 So , let’ s take a look at what we’ ve got cooking food. Specifically, I’ m enthusiastic about all the ways we can integrate and create magic with current Optimizely products.

Here’ s what’ s on our joint product roadmap:

  • Content material anytime, anywhere. We’ re doing some amazing work in structured content material authoring and publishing. Quickly, you’ ll be able to submit any sort of page with structured content to almost any CMS, using a click of a button. Import templates? No problem. Give marketers to preview before publishing? No problem either. When you couple this with all the upstream planning and collaboration we curently have, I think this will be game modifying in the CMS world…
  • The particular world’ s best DAM. We are making our DAM actually hotter. With one of the most superior integrated DAMs in the market, we continue to innovate so clients can use us as a conventional DAM if they chose (although it does make us a little sad not to take advantage of our own upstream and downstream workflows). We’ ll be launching customizable templates, video modifying, ability to handle 3D documents and more. Also, our DAM is already integrated with the Optimizely CMS.
  • Smart(er) Content. Remember the generative AI I described earlier? Well, imagine whenever we could auto-create content, head lines, pick images (etc. ) and send it all in order to Optimizely experimentation? We’ ll soon be enabling marketers to manage experiment ideas, provide experiment calendars and presence, and ultimately workflow and launch experiments. We think we can build an incredible culture of experimentation and increase test velocity — helping businesses be scientific, not just data-driven.

You can find just some of the exciting things we’ ve launched and will start.

Yet our company is more than our product.

I believe we have the best software team in the market — the pace, the innovation and the customer empathy is inspiring, and I feel grateful that I get to work with them every single day. Our CS team will always put clients above the needs of our firm, and for that I am grateful.

Most importantly, we have a kick-ass customer local community. Our customers love us — which means singing the praises when we do well, but holding us accountable whenever me make mistakes. Their comments is a gift, and their particular trust is a privilege. Thanks to all of you for your ongoing support over the last 5+ years.

Let’ s run it back a 6th time! See you in a year.

Peace,

Shafqat

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