50+ Blogging Statistics You Can Refer to Beyond 2022

blogging statistics

If you’ve been on the fencing about blogging being a useful investment for your brand, you aren’t alone.

Starting a blog is a huge commitment. It requires research to find the right topics, and it takes time to craft a well-written, high-quality blog post. Then, you‘ll need to consider SEO plus promoting your content to drive traffic. Time, money, and hard work are requirements for prosperous blogging.

For all those reasons, many brands wish to ensure the return on investment that blogging can provide before moving forward. If you’re in that same boat, we’ve compiled 50+ blogging statistics that prove the cost of crafting high-quality blog content.

For example , Express Writers has been blogging regularly for nearly 10 years. Targeting the correct keywords and building this catalog of quality content has brought us many of our clients while growing our online presence and revenue.

If you need a little persuading that starting a blog is the right move, this awesome article shares some blogging statistics that show why your site is key to getting discovered in 2022 and beyond. To make this data easy to consume, we have grouped everything into six core topics:

blogging statistics

Image covers the 6 core concentrates of our blogging statistics.

Essential Running a blog Statistics: The State of Blogging in 2022

Did you know that the first blog appeared in 1994 ? It’s true! The initial blog post was written by Oughout. S. journalist Justin Corridor. He started a personal blog to document his life. And a few years later, in 2k, the number of blogs had developed to 23. It’s hard to think back to a time whenever blogs were largely uncommon.

Nowadays, running a blog has become very normalized. A lot of brands and regular folks have started blogs to talk about their content with the world. People around the world make a living through blogging. What was once rare has become a regular practice.

Blogging is so popular around the world that there are even impressive blogging statistics that will give you a feeling of how big the blogosphere is.

  1. There are more than 600 million blogs on the web today out from the 1 . 7 billion sites in existence.
  2. About 60 million of those weblogs are hosted on WordPress.
  3. WordPress features about 70 million blogs being published monthly, along with 77 million new weblog comments generated each month.
  4. In the U. T. alone, there are around 31. 7 million bloggers, which is up from 28 mil in 2015.
  5. Approximately 60% of internet users regularly read blogs.

With about 329. 5 million individuals living in the U. T., it’s wild to think that 31. 7 million of them have blogs. This discloses just how appealing blogging is becoming to people all over the world. Not only may companies build thought management and generate sales, yet so many people start personal blogs to document their lives or share their interests.

Even though other content formats, such as video and podcasting, have become well-known, these blogging statistics show that it’s still worth it (and cool) to have a weblog of your own. Sharing information this way shows no signs of reducing, especially considering that 70 million blogs are published monthly on WordPress alone.

Blogging is even more appealing today when you consider it’s never been easier to get going. There are so many platforms that allow you to build a blog (like WordPress plus Squarespace), so there are many budget-friendly options that are easy to use. You may also want to consider publishing content material on Medium. Or you might opt to jump on board along with microblogging via Tumblr. You can find about 518. 7 million blogs on Tumblr, therefore you’d be in good organization.

  1. 48% of companies with a content marketplace strategy actively leverage running a blog.
  2. More than half of content material marketers say blogging is definitely their top inbound advertising priority.
  3. 92% associated with content marketers utilize blogging in their marketing strategy, which makes all of them the content form with the best popularity among content entrepreneurs.
  4. If you glance at the owned-media platforms B2B marketing experts used to distribute content in the last 12 months, blogs are in second place at 76% . This is right behind their organization’s website, which 90% of respondents chose.

When looking at the world of articles marketing, blogging seems to rule supreme. Content marketers truly see and understand the associated with publishing blog content. That’s because relying on a blog you own instead of building a presence on a social media platform that could disappear one day is often preferred. You own your blog. So it will not go anywhere unless you choose to shut it down.

We’ll dive in to some blogging statistics which are focused on ROI in a few, yet all these content marketers can not be wrong. Their blogs generate results, so they always prioritize them.

Developing a Data-Backed Posting Routine

When you start blogging, you’re usually eager to obtain things done right . So , it is no surprise when you find yourself wondering how often you should post to find the best results. You want to post frequently enough to stay top of mind for your audience. Nevertheless , it’s important not to extend yourself too thin and invest in creating more content compared to you can handle. To help you find a happy medium, check out these types of statistics revealing that there is more than one answer to choosing the ideal posting frequency.

  1. Businesses publishing 16 or more blog posts a month get 3. 5 times a lot more traffic than those that post fewer than four posts.
  2. In a 2021 survey of online bloggers, 22% of respondents said they will published blog posts every week, while only 2% said they published blog posts daily.
  3. 68. 8% of the most energetic bloggers say they observe strong results from publishing regularly.
  4. It takes typically three hrs and 55 minutes to produce a blog post.

Your mouth dropped when you read that will first statistic, didn’t this? While publishing 16 or more blog posts per month is certainly amazing, it’s not feasible for most. Individuals don’t have the time to commit to developing so much content within a individual month, so don’t feel bad if you can’t either. You’ll still be in excellent company by aiming for one particular post per week.

Web Tribunal says people are publishing less often these days. In 2014, it was reported that many bloggers published anywhere from two to six blog posts per week. By 2018, that slipped to just a few posts monthly.

Considering the suggestions are across the board, it is really about doing what realy works best for you instead of wanting to replicate the success others are seeing. But there are a few things to keep in mind as you develop a publishing schedule for your blog:

  • Posting every day will yield fantastic results, but only if you have you a chance to dedicate to creating quality content material. Your content should never suffer mainly because you’re struggling to hit deadlines.
  • If you’re not really interested or cannot blog post daily, aim to create at least one new blog per week. This particular ensures you have a consistent timetable and gives your readers grounds to keep coming back to your website.
  • Be sure to dive into the analytics to see how your blog performs. If you decide to increase or even decrease your posting frequency, pay attention to how it impacts your own traffic. Then you’ll know what really makes a difference for you as well as your readers.

While it’s great to think about what the most recent blogging statistics say about posting frequency, it’s ultimately your decision. Determine how many posts you can invest in within a single month plus let that guide you.

Creating the Perfect Post, According to Research

It’s not enough to impress your readers with a excellent blog post. Every time you build a new post, you also make sure Google is joyful. If Google doesn’t like the content you put out there, it is unlikely your blog posts will find their way to the top from the SERPs. If you want to drive regular organic traffic back to your website, it’s an important step.

Luckily, Google offers shared their thoughts on what quality articles is . Plus, some handy blogging statistics provide insights to shape the posts you create moving forward. Here are a few things you should know in order to ensure your readers (and Google) are happy:

  1. Experts recommend creating blog posts between 1, 500-2, 500 words.
  2. But HubSpot says your blogs should be 2, 100-2, four hundred words meant for SEO.
  3. Content articles with fewer than 3, 000 words were third in B2B content assets that produced the top results in the final 12 months.
  4. At the same time, longer reads, with at least 7, 1000 words, drive almost 4x more visitors than average-length articles which are 900-1, 200 words.

The reality is that each blog post you publish will be different in length. Some may require a lot more writing than others towards your point across. For instance, the majority of the weblogs we publish are around 1, 500 words. But this post is significantly longer at around 4, 000 words to accommodate all the blogging statistics we want to share.

However , a great goal is to hit 1, 000-1, 500 words with each article you write. It should allow you plenty of room to share all of the points you want to communicate to your reader without overwhelming them. While a lengthy guide is okay from time to time, many readers do not look for that every week. It’s more important to consider how many terms a particular piece will require.

  1. Having a subject with six to eight words can increase your click-through rate by 21%.
  2. But headlines with 10-13 phrases drive twice as much traffic and 1 . 5x more shares than shorter headlines.
  3. 36% of readers prefer list-based headlines , with “how-to” headlines not far behind.
  4. Adding a hyphen or a colon to some headline can increase your click through rate by 9% .

The headline can make or break your blog article. That’s because it’s the first thing people see. It’s the headline that will grab someone’s attention and get them to click on or prompt them to continue scrolling. And, since you’re trying to generate traffic and readers, you want to ensure your headlines are irresistible.

When it comes to the perfect topic length, the blogging statistics are all over the place. Some experts say to keep it short and sweet, while others feel longer headlines deliver the best results. Ideally, you’ll want to test this and see exactly what your readers respond to. Gather data over time to watch intended for trends about the length of a headline and how much traffic that post received.

One tried and true method for a winning headline? Numbers are always a hit with readers. Not only are they eye-catching, but they let a reader know what to expect. They’ll know from the start how many suggestions you plan on sharing, which makes it more enticing. Consider these two choices:

Topic 1: How to Book five Clients in the Next 2 Weeks

Headline 2: 10 Easy Ways to Book 5 New Clients in the Next 2 Weeks

While these two headlines are usually largely the same, they both have a different vibe. And that vibe will prompt someone to click the link to view your post. So , which one is more appealing to you? If you chose the second subject, you’ve picked a list-based headline. Whenever possible, incorporate a checklist into your headline to see if it resonates and attracts a lot more readers.

  1. More than half of blog posts using a complex structure (featuring h2, h3, and h4) perform highly in traffic and engagement. 44% of blog posts with a easy structure (just h2 plus h3) are also high-performing.
  2. Posts that contain at least one list per every five hundred words of plain text get 70% more traffic than blogs without lists.
  3. Blog posts with at least one picture tend to see twice as much traffic as posts only that contains text. These posts will likely see 30% more shares and 25% more backlinks.
  4. Blog posts that contain images obtain 94% a lot more views when compared to posts without visuals.
  5. Using photos that contain real people instead of stock photos can result in a 35% conversion increase.

Your blog post much more than just the words you’ve composed. You also need to consider a number of important formatting elements that enhance readability and create your content more appealing to readers. For instance, using headers (such as h2 and h3) can help break up text straight into different sections. It’s easier to digest than a big obstruct of text.

Lists, whether numbered or even bulleted, are great as well. Again, it just makes it easy for the reader to consume your content. So that as you can see from the blogging statistics above, people love pictures. Not only do they break up the text, but visuals can aid your reader in understanding the content you’ve written. Always aim to will include a few images into your blog posts, whether you create all of them in-house or source them from other sites. Just be sure to credit score the original creator.

Statistics on Reader & Customer Behavior

Understanding your readers is one key to a successful weblog. To do that, study them via your analytics or market research. This will allow you to better focus on their needs and deliver the content they’re looking for. The following blogging statistics will help you better understand how the average blog viewer views blogs and their behavior patterns when actively reading a post.

First, let’s discuss how your blog influences a reader’s perception of a person based on credibility and trustworthiness. This is why so many brands rely on blogging. You gain exposure but also build thought leadership. Here’s what you need to know:

  1. Blogs have been rated the 5th most trustworthy source when it comes to gathering info online.
  2. Actually 68. 5% of consumers really feel a blog adds to a website’s credibility.

Readers see the value of blogging. They consider blogs to be trustworthy sources whenever they’re searching for information on the web, as it’s how many of them consume content. Blogs even add to your overall credibility while educating and informing your own readers.

  1. About 71% of B2B buyers will read articles during the buyer journey.
  2. 60% of consumers say blog posts are valuable when in the early stages of the buying procedure.
  3. Also, 61% of people are more likely to buy from an organization that produces unique content material.

In case your brand sells any kind of service or product, you can use your blog posts to establish credibility and promote your products more effectively.

An excellent blog post could be what prompts someone to make a purchase with you more than a competitor, which is worth bearing in mind when writing content. That is because you’re an expert on what you do, and you can easily display that through your blog. Flaunt your skills and information with everything you create.

You should remember that customers are often skeptical. They aren’t always quick to make a purchase. That’s why you’ll want to use your blog posts to lightly lead them towards your offerings. Create that desire within them, educate them on your product or service, and your blogs may just lead to an increase in conversions.

  1. 43% of people confess to skimming blog posts, instead of reading them entirely.
  2. In fact , readers spend approximately 37 seconds reading a blog post.

The above blogging statistics are probably frustrating to read. In the end, you work hard to create your site content, so you want individuals to read what you’ve created thoroughly. However , this just isn’t happening very often. Many people are just skimming your posts, and they’re doing so in under one minute. Wild! It just goes to show that we’re in a rush to consume content these days.

To help you better prepare for this, keep this advice in mind:

  • Make your own blogs easy to skim by utilizing short paragraphs, headers, plus visuals. Here’s a tip: use your visuals to pull attention to the most compelling factors in your post, such as stats.
  • Use a strong hook to grab their interest at the beginning of the post. You would like to pique their interests and leave them wanting much more they keep reading.
  • Focus on providing valuable details they’ll be unlikely to get elsewhere. It can be hard to stand out from the crowd, but if you can offer something unique, your own readers will likely appreciate it.

Implementing this advice will make your blog posts more appealing to those who are just coming to skim the surface. Again, it is all about catering to their needs once you understand their habits.

Understanding the Correct ROI of Blogging

The moment you’ve all been waiting for! What kind of results can you expect blogging to deliver? It really depends on what goals you set, so it’s crucial to know what your endgame is usually when you start and manage the blog of your own. However , the following blogging statistics show the ROI many have experienced because of the hard work.

  1. 56% of marketers who influence blogging feel it’s a highly effective tactic. 10% say this generates the largest return on investment.
  2. 72% of online marketers label content creation as their most effective SEARCH ENGINE OPTIMIZATION tactic.
  3. Businesses with blogs experience twice as much email traffic because businesses that don’t.
  4. SEO leads possess a 14. 6% close rate, while the close rate can be 1 . 7% for outbound leads (direct mail or even print advertising).
  5. Companies who blog obtain 97% more links for their websites.
  6. Internet sites that have a blog are shown to have 434% a lot more indexed pages.

Having a blog enables you to produce high-quality, optimized content consistently. This gives Google a lot more to index – as much as 434% more than websites that will don’t have a blog. Naturally , this won’t happen immediately. You need to be persistent and ensure you’re doing your best to rise to the top of the SERPs. Keep in mind:

  • Regularity is key, so create a posting schedule that works for you. The number of high-quality blog posts can you commit to each month?
  • Again, it’s all about quality. If your blog posts aren’t great, Google won’t want to recommend them, and people won’t want to look at them. Quality over quantity.
  • Be mindful of SEO tactics so you can effectively optimize your content.
  • Don’t be afraid to delegate in case you can’t maintain consistency by yourself. Creating great blog content material takes time and effort. If you don’t possess what it takes to do it alone, you are able to outsource to an agency.

  1. 34% of bloggers say that updating their older blog content generates strong results. However , just 38% of bloggers take the appropriate steps to renovate these articles.
  2. Updating blogs can increase traffic simply by 106% .

The good news is that you don’t always have to generate fresh, brand-new ideas. You are able to often revisit your records to find older blog posts that will desperately need refreshing. All those posts can be updated and republished as new to drive even more traffic and interest. This is a smart tactic to implement for any evergreen content to ensure it reflects the most recent data and advice.

  1. 57% of entrepreneurs say blogging helped all of them gain new customers.
  2. B2B companies using weblogs see 67% more prospective customers than those without blogs.
  3. You have a 13x larger chance of achieving satisfying ROI when using blogging in your marketing strategy.
  4. Because it is so scalable and inexpensive, businesses note that blogging may be the third most common content marketing strategy.

New clients would be a dream, right? Properly, your blog can help you make that happen! As you can see, many marketers and B2B companies bring in paying customers through their particular blog content. You just need to ensure you’re creating content that is relevant to your target purchaser to attract them to your site in the first place.

Profits & Revenue Blogging Stats

You might be questioning – What exactly do people earn when it comes to their weblogs? Is it really all that lucrative? If you’re a brand offering products and services, blogging is only one part of the puzzle. However , you might be looking to start a blog plus make it your primary source of income. When that’s you, these running a blog statistics are eye-opening about what you can earn.

  1. Bloggers can achieve an average month-to-month salary of $8, 000 .
  2. Around 25% associated with bloggers on WordPress make use of their blogs for full-time earnings.
  3. Throughout a 2021 survey that showcased influencers from Canada, the uk, and the U. S., it was discovered a blogger using a Domain Authority score of over 50 expected to receive around $549 USD per post on average. Those with the Trust Flow Score of more than 20% required $330 USD per post.
  4. Personal finance and food bloggers tend to have the highest revenue. For food bloggers, $9, 169 is the middle surface for income, while personal finance bloggers make $9, 100 monthly.
  5. Lifestyle or mommy weblogs are the next highest income levels, followed by travel.
  6. Bloggers making among $7, 500 and $25, 000 each month generate 42. 2% of their revenue by means of affiliates.

There can be a high pay-off to get blogging. But keep in mind that individuals with this level of income did not do it overnight. Their posting schedule was consistent, delivered quality content, and never threw in the towel. You have to be willing to put in the task if you want to reap the benefits financially.

These Blogging Statistics Display How Valuable a Weblog Can Be

Now that you see just how powerful it can be to have a blog, it’s time to take article marketing seriously. If you’re able to make blog content on your own, that’s amazing. However , if you need several help with consistency and submitting high-quality content, it’s time to consider outsourcing. Our team with Express Writers can create incredible blog posts your readers plus Google will love.

Unsure which usually blogging option is the best to develop authority? Get in touch with our client success team today.

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