More than ever before, digital marketing and advertising is being driven by the needs and wants of the customer.
Consumers want brands to deliver experiences that use new technology as soon as it becomes available.
With that being said, it is essential that companies and online marketers stay abreast with MarTech and the latest advances in technology to stay on top of the requirements of existing and potential prospects in order to deliver the best possible consumer experiences.
Failing to do so can leave you in the dust behind your competitors.
So , let’s are able to it, shall we? Listed below are six MarTech trends you’ll want to consider giving a go as you head into 2022.
#1: Interactive Content material
Interactive content is certainly noticeable. It draws you in and doesn’t wish to let you go.
As part of an overall content online marketing strategy, interactive content can amplify your brand’s voice and presence online.
The notion would be to ultimately enhance the user encounter by using solutions that offer much more than just static information.
It is important to take care in selecting the right form of interactive content intended for each phase of the sales funnel , as this will increase the chances of converting the prospect into a buyer.
Interactive content comes in numerous forms, including:
- Polls and surveys
- Mobile games
- Diagnostics assessments
- Troubleshooting tools
- Augmented reality media
- Interactive 360º videos
When creating interactive content, make sure you have a solid design , map out the needs of your customer, and keep the content shareable. This will increase your overall success rate.
Although listed as a pattern here, interactive content is definitely quickly becoming a staple within the MarTech and Digital Marketing industries.
#2: Virtuelle realität
Virtual reality isn’t exactly a new concept, but it is a bit of the newer player in the marketing industry.
And since its inception, it has definitely increased. This virtual reality market is definitely projected to grow up to $209 billion dollars by the season 2022.
This isn’t unexpected, seeing as how the world was switched upside down due to the COVID-19 pandemic when virtually everything switched digital and “virtual”.
Using virtual reality in advertising allows brands to link the gap that is placed between motion and consumer experience .
It is cutting-edge technology that has the potential to literally disrupt the client journey and immediately convert them to a buyer.
Virtual reality can be used to offer a digital experience for customers in place of a actual physical one, promoting a service or even product.
It may even be used to display the development process or allow consumers to see how a particular product would look in their home before making a purchase.
Ultimately, virtuelle realität marketing brings consumers to you rather than you needing to put an exorbitant amount of work into luring them to you.
#3: Low and No-Code Platforms
Although you haven’t needed to be an IT specialist in some time in order to provide results, the number of low and no-code platforms available at your fingertips is abundant — and this number continues to rise annually.
No wonder it made the list of top MarTech trends to try within 2022!
With these tools, you can develop technical apps , such as databases, sites, chatbots , and apps, with certainly zero previous programming knowledge.
With this kind of programming, the particular technical barriers are reduced. Further, you get increased delivery speed of applications, decreased costs, and higher productivity.
Just keep in mind that you can obtain quick results with low plus no-code platforms, but because of the less extensive programming, the particular personalization options are limited.
Low and no-code platforms are creating opportunities and shaking things up , as they have the cost-effective capability to help businesses gain a more competitive edge.
#4: Data Access and Customer Information Platforms
You’ve probably noticed: the future is cookieless. Not in the chocolate-chip cookie feeling, but in the third-party consumer data-driven sense.
After earlier 2022, as soon as Google coatings its phase-out, there will be no more third-party consumer data open to businesses.
Other web browsers, such as Firefox and Safari, have already taken measures to eliminate third-party cookie tracking.
Without having cookies, it would be much more difficult to gain insight into consumer behaviors . However , that doesn’t mean it really is impossible.
Instead, companies will simply need to look for brand new strategies to obtain consumer information , which means finding methods to reach out to existing and prospective customers.
Customer Data Platforms will be used more frequently and strategically to create a customer view.
These can be incredibly helpful in obtaining data and creating unique profiles meant for individual customers in a single data source.
Since there will not be the third-party cookie used to demand a customer’s permission for their information, there will be privacy concerns for the use of CDPs in 2022 and beyond.
However , more often than not, data utilized in CDPs is zero or first-party data , such as newsletters, polls, surveys, follow-up e-mails, etc .
#5: Influencer Marketing Platforms
Getting influencers on as part of your overall marketing strategy can help your brand name reach audiences you or else would never have reached.
Regrettably, it is a time-intensive process.
In order for influencer marketing to be effective, you must find relevant influencers who have a minimum number of followers , reach out to them via DM or e-mail one-by-one, work out the terms/rates of the offer, and then track the results separately per influencer.
While the benefits are there, some businesses don’t wish to mess with it.
Fortunately, there are a number of influencer advertising platforms entering the market to take a load out of your shoulders.
These platforms make it easier to locate influencers who will work for your brand name and contact them.
#6: Hybrid Events
When the COVID-19 pandemic shut down basically many methods from live performances to hobby shows, people were devastated. A lot of businesses took major hits and losses.
Although companies are slowly recovering and huge events are starting to be permitted again, the fact remains: nothing will ever be the exact same again.
For one, some consumers are still uncomfortable being in large crowds. There is a good possibility this hesitation will continue for some time, if not forever.
So , as a business, how do you react? How do you keep your business afloat? How do you cater to both types of consumers: the ones that want to stay home and the ones who want to attend organized events (while still remaining safe)?
Keep in mind that a cross event does not simply suggest streaming presentations to someone at home.
A hybrid event is how the online attendee receives exactly the same experience as the in-person attendee, which means they get the same interactivity, networking opportunities, etc .
Creating a hybrid event will help you meet the needs of all of your existing and prospective customers.
This is exactly what Meeting Professionals International did with WEC Grapevine when in-person events were allowed to come back last year.
There were two events that were simultaneously planned and executed flawlessly. There were 700 people who attended the event in person and 1, 000 who attended the big event virtually.
All in all, the event was obviously a huge success, providing everybody with a safe and amazing experience.
There are, of course , challenges to planning an event that is both live-streamed at home plus live in-person.
However , a hybrid occasion like this ensures everyone walks away feeling satisfied while also giving brands with a broader viewers reach, increased ROI, and deeper data insights.
It is important to manage expectations from the get-go and choose to work with the correct platform provider so each virtual and in-person audiences are receiving an participating and immersive experience.
Summary: Gaining Insights From These MarTech Trends
MarTech trends really are a primary focus for businesses in 2022, as business growth will be a priority in the new year and sophisticated marketing tools can help achieve these goals.
Before long, any marketing-related efforts will certainly rely on MarTech solutions. Unfortunately, not enough businesses are familiar with these resources or even how to implement them correctly to realize success.
The good news is that it isn’t nearly as tough as one may think.
As you start the new year and look to bring your business to new levels of growth and success, consider implementing a new marketing strategy.
Check out this free 2022 Marketing Planning Bundle that will help get you started on planning your very best year yet!