As a content writer, you hold a big responsibility for the brands you write intended for. It’s your job to precisely capture their brand tone of voice, personality, and value task in the content you develop. Given that content does much of the work to engage audiences through the entire buyer trip , you’re also responsible for how well they connect to their potential customers.
The content writing tips that follow can be applied in any niche or industry and for any business you write for. They’ll help you gain:
- Higher visibility plus rankings on Google results pages
- Better engagement with readers
- A good optimized writing process to create your workload easier
Let’s get going!
- SEO is the key to making content noticeable on search engines and earning organic web traffic.
- Headlines must capture reader attention, make urgency to read the content, and promise value that your content actually delivers.
- The best content is clear, concise, and does not consist of extra fluff.
- Writers ought to take time to get to know their niche market by reading their clients’ existing content and that of their competitors.
- Visual content makes significantly more views than text-only content.
- Content should always end up being written for humans first. Search engine crawlers use AI to recognize value for human readers.
7 content writing tips each writer needs to know
Know your SEO
Your content won’t — can’t — execute without search engine optimization behind this. SEO is how you get the search engine search positions that drive organic web traffic from results pages (SERPs) to your website. Given that 93% of web users will never go past the first page associated with Google results, SEO is truly essential if you want your content to be seen by its target audience.
But what exactly is SEO by definition?
It’s actually a combination of strategies that, when implemented together, grab the attention of search engines like google so that they can find, crawl, plus rank your content.
Common SEO tactics include:
- Keywords – the words and phrases that define what your content is about
- Link building – gained links from other reputable websites back to your site
- Metadata – HTML elements (like titles, tags, and alt-text) that tell search engines like google what your content is about
- Image optimization – aligning image qualities (such size, alt-text, etc) along with SEO standards
- Long-form content – lengthier content (typically 1500-2000+ words) that establishes authority with search engines
- Mobile optimization – optimizing content for viewing on mobile devices
- Featured snippets – crafting content intentionally to earn featured snippet highlights at the top of Google Search engines
SEO is so important to content marketing and advertising success that smart companies are now creating a comprehensive SEO marketing strategy to streamline their own tactics and maximize their content marketing ROI. As a writer, it’s a good idea to become acquainted with every client’s SEO technique so your content aligns with it appropriately.
Toe nail your headlines
Did you know that you only have about 10 seconds to make an idea on your readers? If your headline doesn’t draw them in (AKA get them to click) and demonstrate the value they’ll get from reading your content, they’re likely to leave and keep browsing.
When you are developing your headlines, consider exactly how your content delivers value. What problem is it helping your readers solve? Exactly what interesting topic is it addressing? Which must-have information does it include? It’s often useful to finalize your headlines after you write your content so you possess a better sense of the answers to these questions.
Note that Google only shows 60 characters of your subject. Keep them to 6-10 words and phrases, and put your most interesting words at the beginning.
Over and above that, you can use the be a cheater sheet below to be sure your headlines are checking the most important boxes:
- Use trigger words to evoke emotion and catch interest.
- Present urgency that makes people think that they need to read your content.
- Make a promise about what your content will deliver (and of course follow through on it).
It can be tempting as a writer to demonstrate off our vocabulary grinds, but the truth is that fancy words and extra fluff have a detrimental impact on content performance. Well-cited research from Nielson found that web users actually just read about 20% of the textual content on any given webpage.
There’s a clear solution right here, and it’s to normally get to the point.
When a user clicks in your content, it’ s generally to solve a problem or obtain a question answered. They’re right now there for the main ideas, plus they don’t need or would like much beyond it. This particular doesn’t mean you can’t compose in your own unique style or voice — you can and you should — but also be sure that each section and sentence in your content actually adds worth to the topic.
Get to know your niches
One age-old controversy in the world of content marketing is whether or not writers need to have a niche to be successful. I say it is somewhere in between. You do not need to specialize in one single market, but you shouldn’t spread your self so thin that you do not have enough expertise on the subjects and industries you’re talking about.
Fortunately, getting out of bed to speed in any market is pretty easy these days. One great place to start is with your client’s existing content, after which with their competitors’ content. When you have a good idea of the important topics and keywords in your niche market, do some searching and browse the articles that rank high on Google.
Once you’ve got a good foundation, be sure you stay up to speed. You can:
- Subscribe to newsletters and emails from leading brands
- Find out about industry news and current events
- Attend webinars or online events about important topics
Support your text with visuals
Visuals give your content performance a serious boost. A growing number of, they’re becoming essential if you would like your content to compete. Cisco research predicts that video content will account for 82% of all web traffic by the end of this year, and blog content with images are seen 94% more than those with no them.
Not to mention that people remember 80% associated with what they see, compared to just 10% of what they hear and 20% of what they read.
Visuals do a few important matters for your content:
- Call out important key takeaways and data points
- Present complex information visually designed for easier understanding (infographics best example)
- Create long-form content and/or weighty text more digestible
A common myth about visual content is that you simply need professional designers to incorporate them. While it’s genuine in some cases (like a branded infographic, for example), there are plenty of other opportunities to source pictures from reputable sources (such we’ve done in this article) or create them your self with user-friendly apps like Canva .
Write to get humans first
There’s an important balance that each content writer must sustain. They must optimize for search engines like google while also writing designed for humans first.
That’s right — write for humans first, not search engines or algorithms.
Here’s why: search engines are smarter than ever, plus they’re not looking for content that takes SEO cutting corners like keyword stuffing. In fact , they’ll penalize you if you try them.
Search engines now use AI to identify which content adds true value for its individual readers, and that’s the content that ultimately earns the best rankings. Your best strategy as a writer, then, is to concentrate first on authenticity and relevance, then factor in supporting SEO tactics.
Look for inspiration
Just because you’re a writer doesn’t mean you have to stop being a reader! In fact , you should be reading through to find inspiration for your content material. Trust me, the more you feed your content engine, the more suggestions you’ll have to make your own great content. Find newsletters, weblogs, and social media accounts about the topics you cover, and stay inspired by reading through content you enjoy!
Power your content with great writers
Advertising Insider Group’s team of SEO experts and authors can deliver you enhanced, ready to publish content each week for one year (or more! ).