7 Ideas to Amp Up Your E-mail marketing Strategy


7 Ideas to Amp Up Your Email Marketing Strategy

It is a universal idea that email marketers often run out of ideas about what to deliver to their subscribers. “Marketer’s block” is as real as “writer’s block”. As your subscribers receive countless emails each day, it is imperative to think of new ways to build the email readership. Frequently , marketers get complacent and keep running the same type of emails that might leave the readers bored and compel them to unsubscribe. To avoid such a scenario, we have been here with different types of articles that you can send in your emails.  

7 Types of Content You Can Send in Emails

  1. Welcome Email

When you get a new registration on your own sign-up form, you must deliver a welcome email or even a series of welcome emails. Your new subscriber waits for this email from you. Therefore , it brings the highest open and click through rate.  

Your encouraged email should introduce your brand to your subscribers plus let them know about your business. Several brands even take into account the medium through which the subscriber registered. They will receive different messages according to that.  

In case you are in the ecommerce sector, you may have to send a welcome e-mail after a subscriber makes the first purchase. In such cases, you can add appropriate suggestions and product recommendations in the welcome email. It can encourage the subscriber for making another purchase from you quickly enough.  

You can also share your story along with the mission plus vision statement of the firm in the welcome email. Allow subscribers know about your philanthropic approach rather than simply selling to them.

Here’s an example through Top

  1. Marketing Emails

A large chunk of your marketing strategy will be formed by promotional emails. That is an indispensable part of your content calendar. So , how will you bring freshness for this type of content?

The answer can be: Try to strike the correct balance between informative content and promotional pitch. Aim to educate your audience about the need of your product and then place the CTA to encourage them to transform.  

Take a look at this email by Eat Sunny. Rather than using any complicated healthcare terminologies, they have used a lucid language to explain the advantages of the Mediterranean diet.  

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Also, experiment with different visuals such as GIFs, cinemagraphs, and videos.  

For example: If you are within the ecommerce sector, you can use GIFs to showcase the entire item range.  

Here’s exactly how Anthropologie has done it within their promotional email. They have displayed their home favorites with the help of a GIF. It shows just how comfortable their products are plus entices the users to take action.  

  1. Blog Promotion Through Newsletters

Another kind of content that makes it to the e-mail marketing list is using newsletters for blog promotions. You can function the best of your articles or even content resources through every week or quarterly newsletters. Utilize a tool like scoop. this to curate the best articles for your emails.  

Check out the quarterly newsletter by Email Uplers.  

You can even go for biweekly notifications and promote the best says on the Internet like Really Good Emails does.  

  1. Feedback Email

A significant type of content to send in email messages is: “Ask for feedback”. Send out a survey email once a user has finished the purchase like Myntra does. Post-purchase survey email messages are a good way to win the subscriber’s heart and let them know that you care for their satisfaction. Here’s how Myntra uses a clever brain computer animation along with an engaging duplicate to prompt the readers in order to fill out the survey.  

If you are a content material marketing company, you can gather customer insights through this kind of emails and generate user-generated content for your knowledge center.  

Here’s how MarketingProfs does it in their survey e-mail.  

  1. Transactional Emails

Every once in a while, when your customers or potential clients buy from you, you need to send them transactional email messages that let them know about the order confirmation, shipping details, plus delivery acknowledgement. Besides, if a customer has searched for something on your website but not produced a purchase, you can deliver them browse abandonment emails.  

Check the email simply by LNER in which they have well informed the reader that they have saved their own previous search. They have outlined their USPs to attract the subscriber to complete the purchase.  

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Another kind of content is the cart recuperation campaign to bring back the cart abandoners. You can send a series of cart abandonment email messages to prompt such users to checkout and complete the purchase.  

Look at this example by Nomad.  

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These are just some of the samples of behavioral-based emails. You can even distribute stock replenishment emails and back-in-stock emails in your automated email workflow.  

  1. Announcement Emails

You can create email campaigns in regards to product launch or any other announcement related to your business. It will increase subscriber engagement and overall performance of your email campaigns.  

Apple sends out an attractive email as and when they introduce a new product in the market. In the e-mail example shared below, they have got promoted their iPad Pro with impressive visuals plus copy.

Supply :  

  1. Social Proof in Emails

It is a good idea to share consumer testimonials in your emails once in a blue moon. Market customer reviews, testimonials, plus success stories in a couple of emails. It will help you to foster a strong relationship with the customers and build confidence in their minds. As a result, they will be more likely to purchase from you.  

Better. com has nailed this strategy in their email campaign offered below.  

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Overall

If you keep running from ideas for your email campaigns, trust me, you are not alone. Every marketing expert has already been there , done that . The particular ideas shared here along with the hints for visual email marketing will surely help you plan the next campaigns effectively. Also, we would love to hear your ideas about the same. Just head to the remark section and you know the drill down, right?

The post 7 Ideas to Amp Up Your Email Marketing Strategy appeared first on Scoop. it Blog .

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