As e-mail marketers, when you sit down to develop an email campaign, what’s your ultimate goal? For it to reach as many people as possible, correct? Well, there’ s just one surefire way of ensuring that- practicing accessible email style. It doesn’t matter how riveting your copy is and how appealing your design, your email messages will never fetch the earnings you want them to unless these are accessible, to begin with.
However email accessibility isn’t practically enhancing your visibility plus expanding your reach; it’s more about fostering inclusivity. More than 1 billion people are estimated to be living with a impairment at present. The number of people leading their lives with some degree of visual impairment amounts in order to approximately 2 . 2 billion . The purpose of email accessibility, thus, is to foster a comfortable online environment for this demographic. Your email messages must be comprehensible for all types of people, irrespective of their afflictions or the assistive tools they may be using.
In this article, we all walk you through a couple of practices that will power you to definitely craft accessible email campaigns continuing to move forward. Read on to find out!
Be Judicious With Color
Color is a core a part of email design and forms your brand identity. Therefore, you need to ensure that the color combination you pick for your campaigns would work for a broad spectrum associated with users. Individuals who are color window blind or suffering from some form of visual impairment experience trouble digesting certain shades; try to avoid with them in your campaigns. Even if you have to use them, make sure that color is not the only element conveying information in your emails. Another element you need to be mindful of, besides the color palette, is the contrast percentage. When the color of your textual content is similar to that of your background, users will have a tough time differentiating them. Subsequently, this will spoil their user experience. Preserving a high contrast between your history and foreground elements (be it text, a clickable link, or the call-to-action button) goes a long way towards enhancing readability. If you face difficulty determining the color contrast by hand, consider using any of the multiple contrast checker tools available online.
Optimize Your Email messages For Screen Readers
People suffering from visual impairments or other cognitive afflictions use screen readers to take emails. Thus, optimizing your emails for screen readers is an essential design accessibility practice. At the outset, keep in mind that display screen readers don’t parse through information in the same manner as we perform. Unlike us, they can’t voluntarily determine and jump to the most critical segment of the email; screen readers procedure emails in a linear fashion. Here are some tips you can keep in mind to help make your emails screen-reader-friendly.
- Include skip navigation hyperlinks in your emails. This will allow users to navigate directly to the email’s most important area.
- Use the “lang” attribute. Without this feature, the email gets interpreted in the default language the user specified for the screen reader during the time of installing it. As a result, email messages written in a different vocabulary might not get conveyed accurately to the users.
- Use semantic HTML markup in your emails. This lets a person define the meaning of each and every component of your email. With these labels you can alert the display reader to headings, sentences, and even the presence of clickable buttons. Since semantic elements provide additional context to the display screen readers, email navigation will become much smoother.
- Write descriptive oll (derb) texts. Since screen readers rely on them to communicate images to their users they need to become written with as much clarity as possible. Ensure that your alt texts assist readers to properly imagine the visual elements inside your emails.
Avoid Using Too Many Images
Sure, images do liven up your own emails but when used in excess they can ruin the user encounter. Firstly, people using display screen readers won’t be able to engage with your images at all; they will interpret it via the alt texts. Secondly, failure to maintain the correct balance of text plus images in your emails can get you on the wrong part of spam filters. Typically, a ratio of 80% text and 20% images is considered ideal. So , make use of images only to complement your own email copy and the general design aesthetic of your template; not to communicate any crucial message.
Make Your Content Easy To Consume
Now, this comprises a lot of things. We’ll start with font. Remember, your emails have to be legible for both desktop as well as mobile users, so choosing the right font size is unquestionably crucial. Most reckon 14-16px to be the ideal range. Font-weight, or the thickness of your font is another important factor that influences readability. As many as 78% associated with readers prefer fonts with a mid-rang thickness. When it comes to the typeface, there are broadly 2 options that brands contend with- serif, and sans serif. To avoid rendering issues, stick to composing your emails with web safe fonts only.
The most common web safe fonts are:
- Situations New Roman
Next, let’s address construction. Rather than presenting your content within long paragraphs, attempt to break it down into multiple subheadings. This will make the navigation a lot more convenient for your readers. Furthermore, don’t be stingy with space. You must let your email copy breathe. Going through blocks of text where the outlines are glued to one another may, and will, put off your subscribers. Ensure there’s enough space between two consecutive outlines and successive paragraphs.
Lastly, alignment. Don’t “justify” your copy. If there are inconsistent word-spacing, justifying your text can make it a nightmare for readers to go through your email. Normally, left-aligning the written text is considered to be the best alternative.
If you’re new to e-mail accessibility, keep this email accessibility checklist handy.
Wrapping It Up
In the present scheme of things, brand names are expected to foster an inclusive environment as much as every other member of our societies. E-mail accessibility lets them take a step in that direction. Additionally , it also boosts their achieve and allows them to steer clear of legal issues. All of these factors ultimately come together to give them the competitive edge over their own competitors. Want to dive much deeper into email accessibility, proceed through this greatest guide co-created by Email Uplers within collaboration with GetResponse.
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