You probably passed through the experience of checking a website or perhaps a blog post, clicking on a link to check on extra information and viewing a broken page. It’s annoying, right? But , over that: deceased links are bad for the SEO strategy .
Some of us may think that websites do not have many broken links. If you agree with that, we’ve a few (bad) news for you. According to Siteefy , there are around 1 . 17 billion websites in the world and 83% of them are inactive.
So , do you remember all of the links you inserted inside your blog posts about two or more in years past? How can you be sure they are nevertheless there? If they are not, your own organic results are being affected.
Recently, Ahrefs launched a study showing how 66. 5% of links to websites have rotted in the last nine years and the main reasons why that happens. We will explain it to you in this article, as well as teaching you how to avoid having lifeless links on your domain to make it stronger.
What is happening with the website’ s links?
Ahrefs is an extremely popular software among people that work with SEO. Some of its tools include site audits, link building , keyword research and competitor analysis, which are very helpful to construct digital strategies and make better decisions.
Since January 2013, Ahrefs analyses how webpages’ links are performing and, according to them, 66. 5% of the links pointing to 2 . 062. 173 sites have rotted. Further, 6. 45% of them have temporary errors.
This is very bad for the particular users’ experience and also to get SEO because Google identifies it as an issue that can affect the websites’ position upon SERP .
Why are those links getting lost?
There are different reasons why a link can be lost. Ahrefs’ study identified the seven most common:
- dropped (47. 7%)
- hyperlink removed (34. 2%)
- crawl error (6. 45%)
- redirection (5. 99%)
- not found (4. 11%)
- not canonical (0. 82%)
- noindex (0. 73%)
A web page drops when it’ s removed since it can’ t be crawled or indexed. It occurs the page or the domain name itself doesn’ t exist anymore.
On the other hand, a removed link is different because the web page still exists, but it no more links to you. Normally, it occurs during a content refresh or just because the person responsible for the website decided to no longer link to you.
A crawl error happens when a search engine (like Google, for example) tries to achieve a webpage and breaks down. If the page appears after a new crawl, the problem is solved. But , if it doesn’ to, the page may drop.
301 Refocus is an extremely common action when a web site is migrated. However , it’ s necessary to be sure the link is being taken to the right WEB ADDRESS as well as avoiding too many redirections. When the link is not redirected properly, its status changes to lost.
When a link is certainly not found , that means the web page has been deleted. So , in case a redirect is not done or perhaps a new content is released in that link, the position won’ t change.
The non-canonical page is something you don’ t have to be worried about. When you see it within an audit report, that means the link has just shifted location, such as what happens when it changes from HTTP to HTTPS.
Webpages marked as “ noindex ” are thought lost by Ahrefs due to the fact, although they exist, will not be present in search engines.
Finally, we must keep in mind that Ahrefs used their own tools to develop this study. However when you audit your own website, there are also other good softwares you can use, like SEMRush or Screaming Frog .
Why is a link constructing strategy important to SEO?
When we insert links in a website or blog, we provide visitors the chance to check them. Further, we inform Google that our page is connected to other internal and external pages as well.
So , in the same way you will never provide a friend a bad recommendation regarding something, you won’t do the same with your public plus Google offering them links to bad websites, correct? That’s the reason why your links must be excellent to make your SEO work through on-page and off-page actions.
This type of SEO involves all the internal links of your web site or blog. However , it isn’t really just a matter of inserting the links, but doing it based on a strategy.
Topic bunch is the most important 1 because it determines which content articles are essential to your SEO strategy, so all the articles associated with the same topic will url to them.
For example: our blog post about online content is extremely strategic because Rock Content offers this kind of solution by means of Ion . So , every blog post regarding interactive content will have the first internal link to the main write-up, which makes its digital specialist grow.
Off-page SEO is really a strategy dedicated to insert external links in your website and have other pages linking to you as well.
Some people may think it’s a risk to include external links in your content because the visitors can leave your page and never come back. But , activating the option of opening exterior links in a new tabs can solve this problem.
Moreover, it’s important to remember that this kind of link building offers a good encounter to your readers and can make Google see your page will be connected to good domains.
The same happens when other pages url to you. So , having good partners for link trade and creating really good and shareable pieces of content is essential. Want an example? Imagine how great it would be having the Whitened House linking to your website.
How to avoid dead links on your internet site?
Now that you know the importance of a linking build strategy, it is time to learn how to avoid deceased links appearing on your website.
The first step will be running a SEARCH ENGINE OPTIMIZATION audit . If you have an enormous website, with a large amount of content, an audit will probably get some hours to be completed. But , the results will show everything you need to fix. The best way is to do it every quarter, you could do it every six months too.
Replace or redirect backlinks
After identifying all the dead links you have, the next step is replacing them with new content on a single URL or redirecting them to other comparable pages (this is what people do most).
Remember: every dead link is an issue and Search engines doesn’t like it. So , fix them as soon as you can to create your website perform and position better.
Transform dead hyperlinks into link exchange opportunity
Dead links are a good opportunity to make new link partners. A common practice among SEO experts is replacing a broken external connect to someone else’s page. You can use a tool like Semrush to spot these broken links.
Then, you can get in touch with the person accountable for that page and say something like:
“Hello! I’ve found this article written by both you and included this in a article of mine about this exact same topic. Do you think it’s achievable to have a link of my own in your blog too? ”
Also, if you find deceased links in someone’s website, you can use a different approach to have a link of yours included in there:
“Hello! I have noticed that your article includes a broken link to digital marketing and my blog has a great piece of content about it! Please, feel free to replace it along with my link . ”
Some people will accept, some people won’t. But , after following those three tips, the problems you have with dead links will be resolved.
I hope this article was ideal for you and your link building strategy. Today, if you want to be sure your SEO strategy as a whole is good sufficient too, stick with us and take the free assessment to find out !
The article Ahrefs: 66. 5% Of Links To Sites Are Dead. Just how can We Protect Our Link Building Strategies? appeared first on Rock Content .