Let’ h face it, traditional marketing is getting a bit stale. Today’s consumers don’ t really want generic marketing; they want brand names to speak to them. In other words, they desire a human connection. How do brands give customers the personal touch they crave? A single solution is harnessing the power of the employees.
Employees know your customers better than anyone, and they understand your company. So when they develop and share content, they’ lso are a great support for your advertising efforts. This employee-generated content helps to humanize your brand, which in turn builds trust. Yet what is it, and how can you create it? That’s what we’ll look at in this article.
What is employee-generated content?
Employee-generated content (EGC) is exactly that: content developed by employees. It’ s a form of user-generated content (UGC), which many brands are using as a more trusted form of advertising. Employee-generated content can be anything from social media posts in order to reviews on Glassdoor. But it’ s always depending on authentic employee ideas and beliefs.
Many brands today realize the potential of EGC to achieve customers and employees. You may also use it in HR and marketing, or even on your Salesforce open CTI and CRM platform. For instance, 52% associated with communications and HR groups use EGC on inner channels. Why? Because worker content has many benefits more than traditional marketing.
What are the benefits of employee-generated content?
1 . It drives traffic to your site and pages
With so much competition, how can you make your website glow? Embedding employee-generated content inside your web pages could be the answer. EGC can make your brand really feel more authentic and relatable, which boosts customer wedding. After all, if your employees are usually happy, then chances are your customers will be too.
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2 . It enhances employee advocacy
If employees see you sharing their content, they’ll be more likely to advocate your business. And employee advocacy builds consumer confidence. It also displays each department’s strengths, from HR to retail management service . So it can boost advancement and collaboration. In fact , 31% of companies reported enhanced brand health due to employee advocacy.
3. This increases brand awareness
85% of consumers use social media to research brand new companies, so it’ t vital for brand recognition. There’s no better method to build awareness than your employees. Employee social information enjoy 10x more supporters, 24x more shares, plus 8x the engagement of branded accounts. So writing and promoting employee-generated content could be your secret marketing and advertising weapon.
4. This attracts top-class employees
Many jobseekers research employee reviews and posts before applying to a company. They’re more likely to believe in what an employee says compared to what a brand account states. Using employee-generated content is a good way to attract top-class talent to your company. For instance, 11% of companies say employee advocacy improves recruitment.
You can share EGC on your social accounts and at recruitment fairs to showcase your company values and culture. Also, hearing what your employees assert can improve employee retainment.
5. It can reduce marketing costs
Employee-generated content can increase brand awareness plus save money at the same time. 28% of businesses say employee advocacy boosts social media reach with out paid ads. So the next time you’re thinking of spending money on influencers, think of your employees.
6. It boosts brand trustworthiness
As we’ve discussed, customers are more likely to trust what workers say than a branded accounts. So instead of your marketing team posting about your amazing call center ASA , try reposting what your employees write about it. This boosts your credibility with consumers and makes your employees feel valued. Win-win.
7. It can offer fresh content for your social events
You can use employee-generated content from any department, not just product sales and marketing. Using a range of EGC on your social channels can give customers fresh perspectives and breathe new lifestyle into your campaigns. It also displays customers, and employees, you’re a company that values brand new ideas and innovation.
five tips to effectively create employee-generated content
1 . Align your EGC to your brand’s picture
For EGC to be effective, you will need a QA framework that guides employees without stifling their creativity. You could create a one-page document that includes:
- Your main business goals.
- Your ideal audience.
- Major brand name policies.
- Any kind of absolute no-no’ s.
Your employees can then make content as part of your overarching brand story.
2 . Choose the right workers to jumpstart your campaign
Next, you need to choose the right workers to jumpstart your strategy. Start with a small group of workers who are:
- Passionate about the brand.
- Active on social media.
- Available to learning.
- Inspired and curious.
These types of employees can then act as function models for interested colleagues.
3. Hold training and seminars for interested employees
It’ s also necessary to provide training for interested workers. Training could include content material best practices and processes, along with brand guidelines. Training needs to be regular, such as monthly or quarterly, to cater for new employees.
4. Find the perfect timing
Another important factor can be timing. This includes internal marketing communications and employee content on social media and other channels. Try out sending content at various times and measuring wedding with crucial performance indicators . This really is particularly important if you have workers in different time zones.
Find out when public holidays or even important dates are in every country, and make sure you avoid them. The same goes for sharing employee-generated content online. Also, inquire employees to play around based on a posting times to maximize wedding.
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5. Don’t force employee participation
The most important thing to remember along with EGC is to let it occur naturally. Compulsory participation will result in content that’ s forced and insincere. Instead, encourage employees to take part by causing content creation fun, creative, plus engaging.
Employee-generated content is a great way to build a positive workplace community. Done well, it can boost employee morale, attract top skill to your business, and boost your credibility with customers.
To help make the most of EGC, you should encourage and guide your employees on their content creation journey. Yet don’ t force them to take part. The best content can be fun, engaging, and genuine, and that’s what customers want.
The post All About Creating Employee-Generated Content and How to Make It Impactful appeared 1st on Scoop. it Blog .