Amazon . com Files Lawsuits Against Artificial Reviewers. How Can They Effect Customer Experience?

I bet that will like me, you’ ve currently taken a few minutes of your time to learn reviews about a particular item you were looking to buy. And I’ m sure you’ ve already been frustrated, even with excellent reviews. This can happen due to fake reviews .

Generally speaking, they are false perceptions about an item, made with the aim of deceiving customers and lessening the work of the competitors.

And these false opinions not just harm our customer experience, but also impact the trustworthiness of many companies.

And it had been against this backdrop that the e-commerce giant Amazon . com announced the decision to enter into a legal battle against more than 10, 500 Facebook groups, which select people to present fake evaluations in exchange for money or products.

But what are the impacts of fake evaluations besides the fact of decreasing or escalating the demand for some product? That’ s what we’ re going to discuss today.

Amazon case: what is this huge company doing about it?

Having a focus on harming the company and deceiving customers at the time of purchase, false reviews are not only on Amazon in the United States, but also within the United Kingdom, France, Italy and Japan .

The e-commerce giant says that all the information collected may serve to identify who is behind these Facebook groups and prevent this type of situation from continuing in other businesses.

The company utilizes advanced technologies and professional monitoring to try to prevent customers from being scammed, barring millions of negative reviews which are considered suspicious. And among the products that suffer the most from these fake reviews are electronic devices .

But this isn’ big t the first time Amazon has had to deal with this kind of situation.

In 2020, at the height of the pandemic, the company doubled its efforts in the fight against fake evaluations spread on social networks for example Facebook, Instagram and TikTok. In fact , one of the groups overthrown by the Meta team had more than 43, 000 people.

In 2015, in an article published from the Guardian , the company declared that it faced more than a thousand people in court who else published false reviews in exchange for money.

At the time, Amazon required that those involved not only buy the crime, but that they report those responsible for orchestrating this action against the company.

It’ s important to remember that Amazon . com was one of the first companies to consider product reviews. Since its founding in 1994, the web commerce giant’ s main objective is to support customers in the decision-making process, based on the accessibility to complete information about their available items.

Fake reviews: a direct effect for e-commerces

It is important to declare false reviews do not only apply to negative points, but also to fake positive reviews .

After all, who have hasn’t come across a product that promised to be everything, so when receiving it at home had been surprised by something totally different?

When buying a product, we would like our expectations to be met and everything to be because advertised, but when that doesn’ t happen, we have customers who end up opting for other forms of acquisition, whether migrating to other online stores or searching for new ways to buy.

Provided regarding the negative impact of fake reviews on the on the web sales sector is the embrace returns or exchanges.

Generally, when receiving something different through what was ordered, customers get in contact to show their dissatisfaction. And when requesting a refund, or an exchange request, this method becomes costly.

Fake Reviews and the People Behind It

Fake reviews are not simply made by people looking for money. In many cases the scheme is designed by those who want to harm their competitors.

And there are also situations of false positive evaluations made by the seller themself, with the aim of increasing their sales. However , strategies of this type are not effective if the system is not of good quality.

They may work in the short term, but as customers become dissatisfied with the product received, the particular rebound effect will cause the brand and reputation to drop.

A promising scenario against phony reviews

As we realized, fake reviews are dangerous and can cause great damage . In addition to decreasing conversion rates, they serve to get in the way of overall satisfaction.

And Amazon is not alone on this, as you will find already other e-commerces suffering from these impacts and that are already mobilizing to remove as many users as possible that are part of these groups.

But despite the continued actions of companies, there is a lot to be done to end fake testimonials once and for all. It is necessary for impacted businesses to join with the press to talk more about this issue and look for best practices for the safety of their consumers.

So , if you are an web commerce seller, always try to utilize the best tools to collect plus post reviews that match your own products, okay? So , along with selling more, you guarantee the best customer experience.

Do you want to continue to be updated with social media best practices? I highly suggest that you subscribe to The rythm , Rock Content’s interactive e-zine. There, you’ll find all of the trends that matter within the Digital Marketing landscape. See you there!

The post Amazon Files Lawsuits Towards Fake Reviewers. How Can They will Impact Customer Experience? appeared first upon Rock Content .

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