Apple… you love it or you hate it. But you can’t deny that they are keeping up with the current Marketing trends. The company offers always expressed itself along with beautiful Marketing campaigns, not only by the messaging, colors and images, but with the whole offline and online experience.
Last September seventh, the California Based company hosted a large event in order to announce its brand new iPhone 14 models , the Apple View 8, the second generation from the Airpods Pro and other products.
To increase awareness and enhance user experience, Apple launched an entire online interactive experience for each new device . You may know that online content is one of the most recent content material formats and delivers incredible results by generating more engagement, making information a lot more accessible and increasing the chances of conversions, so let’s observe how Apple is doing it.
Apple’s interactive experience
The particular interactive landing page is full associated with resources for the user to actually engage with the content and, of course , learn everything about the devices presented. Let’s see these resources in detail below.
Displaying Color Options:
To become alarmed to open a new page or open new images to see all the options. By adding hidden images or cards in order to reveal, it is possible to encourage the user to discover new possibilities.
In the iPhone page, just click around the color you want to see and after that it changes.
Apple combined brief texts with beautiful video clips with rich information or examples to deliver a content material that is interesting to see whilst transmitting the intended information. With interactive pages, it is also possible to display examples, demonstrations and case studies, exactly like Apple did with the new camera system.
Interactive infographics are all over Apple’s pages. These people help catch the attention of the audience with digestible content, particularly when it comes to data and complicated information.
When delivering comprehensive nurturing content, an infographic will not only keep people engaged and help them determine what you are willing to share. Additionally, it helps with comparisons, since infographics are able to create visual difference between brands and functions, while nurturing with high-value content.
Animations are not just beautiful. Okay, they appearance pretty, but they slide the audience through the content and help them take action. Simultaneously, they direct their attention to where you want them to end up being on the page and highlight information displayed.
Just like any other articles, you can add call-to-actions on online pieces and encourage visitors to make a purchase, for example. Apple explores it and invites people to know more about the items, detailed videos and order their devices online. Let the imagination flow and add the CTAs where the content connects to the offer!
Discussion makes it better
Alright! The particular iPhones look beautiful, the watches and airpods seem amazing but what draws the most is how their particular content is delivered.
Apple’s Marketing campaigns are beautiful, and using interactive encounters makes it even more valuable. They could show all the features that their devices boast and create a narrative that engages the user and makes them want to buy the product.
This is what interactive content stands for: attract, engage plus convert a lot more.
Would like to know how to create your own interactive content for your business? Click here and see just how!
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