B2B Content Marketing: 10 Tips to Level Up Your Writing Skills

Typewriter on Faded Blue Wood Background Image

Typewriter on Faded Blue Wood Background Image What is the biggest problem a writer faces? Nothing. Properly, by “nothing, ” I mean a blank white screen and also a blinking cursor. It mocks you with its unlimited potential. It fills you along with fear that anything you wear that screen won’t become an improvement over its perfect emptiness. We content entrepreneurs have to face this problem nearly every day, and for some reason find a way to write content that connects, engages, and persuades. I’ve spent my whole adult life working in the content trenches — first being a comedy writer, and now being a content marketer. Here are a few tips I’ve picked up that can raise your writing and make that blank screen much less daunting.

10 Tips for B2B Marketers to Elevate Their own Writing Skills

#1: READ In his excellent book On Writing , Stephen King says: “If you don’t have time to read, you don’t have time to write. ” And if one of the world’s most prolific plus celebrated authors can take time to read, we can, too. Examine marketing content, for sure, to see what the competition is up to. But don’t stop there. Examine poems, novels, fiction, nonfiction, good stuff and guilty joys. Anything you read will help you still develop a distinct voice — even a bad example can present you what not to complete. #2: Be Aware of Rhythm At this point, I’m not saying you need to write blog posts in iambic pentameter (but if you do, make sure you link me). But it is good to keep an eye within the rhythm of what you are writing. For example , watch out for seite an seite structures. In time, these may bore your reader. Soon enough, they’ll tune out completely. Observe how all three of those sentences in the last paragraph possess the same cadence? The same applies to short sentences. You put all of them one after the other. They’re all the same. Vary the tempo in your sentences — chain them together with punctuation; allow one stretch out like a rubber band. Then, snap! Place in a few short ones. Maybe a fragment, even. See how the particular writing comes alive? #3: Practice Introductions For many writers, just getting started is the hardest part of writing an article. A lot of will even write the entire body of the text and include the introduction after the truth. Too many of us were scarred by high school English class, where an introduction had to present every point we were going to talk about, and had to start with something like, “Throughout recorded history, ” or even “Webster’s dictionary defines…” Practice writing introductions that split the mold:

  • Ask a question
  • Make a questionable or otherwise intriguing statement
  • Write a personal anecdote

In short, think less about introducing every talking stage, and more about hooking you and pulling them within. #4: Don’t Tell the particular Audience What They Already Know This goes along with the last point, because frequently introductions are all about stating the obvious. “Everyone knows that…” “We all understand that…” Whenever you find yourself lecturing the audience upon something you both know, have a step back. What can you tell them that they haven’t heard yet? What’s the quickest method to get to the good stuff? #5: Let Go of Obsolete Rules Plus speaking of high school English class: It is better to be clear, organic and genuine in your prose than to follow archaic rules of grammar. Language is a living thing that is constantly changing. So don’t really feel beholden to what Mrs. Funke told you back in 9th grade. For example:

  • End sentences with prepositions
  • Place commas where they feel natural
  • Use sentence fragments
  • Use. Weird. Punctuation. With regard to. Emphasis!
  • Accept the singular ‘they’

And more. Basically, you should sound like a genuine live person, not a textbook. #6: Read It Out Loud When we talk about writing inside a “conversational tone, ” we are saying the writing need to feel more like talking to a buddy than reading something stiff and formal. What much better way to make sure you’re speaking than actually reading your work out loud? Now that we’re almost all in home offices rather than open-concept half cubicles, this particular one’s easier to do. Back in the before times, I would sometimes duck into a conference room or huddle room to learn my work out loud. It is amazing how many opportunities you’ll find to make your composing sound more natural whenever you’re hearing it instead of reading it. #7: Test out Editing I love the way that Google Docs saves an edition history of everything I compose. It makes editing so much easier, and the stakes so much decrease for making major changes. You can try something, and if it does not work, it’s easy to revert to the previous draft. Experiment with the structure of your content — move paragraphs about and see if that enhances the flow. Try cutting out the sentences you’re many proud of — odds are they’re the most self-indulgent and minimum likely to connect with your viewers. Believe me, I talk from experience. One easy method to experiment with editing: Cut the first paragraph of your introduction and see if you miss it. I frequently find that first paragraph is either wheel-spinning or scene-setting that the audience doesn’t really need. #8: Write, Wait around, Review, Revise Writing and revising require two different mindsets. If you’re trying to perform both at the same time, you’re probably not doing either as well as you might. For your first draft, concentrate on getting the words around the screen. When you’re performed, walk away and let it sleep — overnight, if possible. Then you can certainly approach what you’ve written with fresh eyes, go through it through, and revise. After that, make sure to have at least one other person review it before you publish, just to capture whatever you might have missed. [bctt tweet=”“Writing and revising require two different mindsets. If you’re trying to do both at the same time, you’re likely not doing either as well as you might.” — Joshua Nite @NiteWrites” username=”toprank”] #9: Enhance Your Conclusions Lastly, to conclude, at the end of the day, finally… there are many methods to begin a conclusion, and most of these are (yet again) holdovers from high school. Ditto the idea that you shouldn’t introduce new information in a conclusion, yet just rehash the factors you’ve already made. Fortunately, we’re not writing 5 paragraph essays anymore, as well as a conclusion can be more than a good awkward recap. In fact , intended for marketing, it’s essential to create every conclusion a launchpad, a call to action that forces the reader to take the next step. Boring, by-the-book conclusions won’t get that job done.

Beat the Blank Screen

If you feel anxious when faced with that blank screen and its judgmental blinking cursor, start by letting go associated with some preconceived notions as to what business writing has to be. As it happens that B2B buyers are usually actual people, and they would rather read something personable and expressive than something rigid and by-the-book. My tenth tip : Give yourself permission to write the way you talk, and you are more likely to make a human reference to your reader. Need help leveling up your content? Contact us today .

The post B2B Content Marketing: ten Tips to Level Up Your Writing Skills appeared first on B2B Marketing Blog — TopRank® .

Source: toprankblog. com

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