For years now, we have been seeing every reputable marketing outlet touting video clip as the next best thing within marketing, regardless of your industry or niche. And with 85% of consumers wanting to see more video from brands, the particular creation of video articles is unlikely to decrease any time soon.
The problem for a lot of business owners (and marketers) is the fact that video marketing has a quite high barrier for admittance. Creating videos is neither quick nor cheap and deciding on the type of format, let alone the content can be very difficult.
Here are a few great starting points should you be wondering where to get started along with marketing videos.
#1. Explainer videos as a necessity
Everybody who’s been in marketing will be able to tell you about the value of getting pages. A customer needs to understand what they’re buying and the copy you write is the choosing factor in whether they buy delete word. However , attention spans are decreasing in general and a movie can tell much more in a minute than you could with an entire page worth of duplicate.
Slack’s explainer movie, which doesn’t even include any product screenshots, provides over 1 million sights on YouTube
An explainer video is an excellent way to show off what your product really does, who you are, what your ideals are, what the customer gets from teaming up with you, and much more. In terms of ROI, this really is one of the best formats you can select out there.
The reason is simple – the average explainer video is fairly short (or at least should be) and there are many companies specializing in creating them. It is a job that very few businesses can do in-house, so freelancing is the logical choice right here.
A great explainer video shows your story quickly and summarizes the main points your own customer needs to know before purchasing.
#2. Video testimonies used in strategic places
Social proof is one of the most powerful principles in marketing and it has been for decades. Simply put, we love listening to about a product or service from other people before making a purchasing decision. Investing in testimonials, reviews, situation studies and other forms of social proof is always a solid idea, and you can tie in video quite nicely here.
An example of a video testimonial which we use on one of our landing webpages
According to Forbes, 70% of marketing and advertising professionals suggest that video is better for conversions than any other format, which is especially true with testimonials. The best part is – movie testimonials are simple recordings of the customers talking about how much they will love what you do.
For a online marketer, this means that testimonial videos are usually:
- Easy to create
- Can be done in-house
- Don’t need to be outsourced
- Can be reused to get a variety of platforms (website, social networking, ads)
All it will take is finding a customer that has so thrilled about a person that they’re willing to sit back and record themselves for approximately two minutes. If you’re not thrilled about doing it manually, there are tools that can simplify the process. No need for elegant editing here – only the customer talking and that is it.
The best places for the customer testimonial video include your home page and landing/product web pages. Any place where you want to raise your chances for a conversion is a great one for a testimonial movie.
#3. How-to videos being a self-service option
In our market (SaaS), you can often encounter customers who sign up for your product, perhaps even pay for it after which get stuck on something. At this point, they ideally have several ways to reach your customer service to resolve the problem – or you can solve it to them in advance.
One effective way to use movies is to record demos of how your item works, elaborating how specific features work. This is an simple way to kill two birds with one stone.
One of many instructional videos given by Intercom for their current and potential customers
One, you will show potential customers how your own product works inside out before they even sign up for a free trial. It may take them half an hour of fumbling around to locate a feature or they can watch a quick, 2-minute video rather, to see how something works and what results they can expect.
Then there is the added advantage. According to recent research, 40% of customers prefer to solve a problem using self-service, rather than getting in contact with your customer support. This means that your how-to videos will not only improve your conversions but also improve your customer satisfaction and make your customer care team’s job easier.
#4. Do a live video for your audience
Up until a couple of years ago, doing live videos was impractical, and very few businesses dabbled with this type of marketing. Nowadays, platforms like Facebook, Instagram, YouTube, yet others allow anyone to start a live video in a matter of a few ticks. If you’re considering this as a way to get in front of your market, you definitely should incorporate this in your marketing mix.
There is research to back up this idea too. According to Livestream, 80% of shoppers would rather watch a live video from the brand than read their particular blog. Moreover, 82% prefer watching videos rather than consuming other types of content upon social media.
There are several reasons for yet primarily – it’s concerning the interaction. As consumers are watching, they can leave comments plus steer the way the live movie develops. While there is a general topic of the video, like a consumer, you can never fully predict what happens in a brand’s live video.
A good example of a great reside video
The more natural and unscripted the live video is, the more effective it’s bound to be. The best part about this strategy? It’s pretty cost-effective, as all you need is a great camera and some time invested promoting the stream to get as many viewers as possible.
If you’re in the B2B sector, webinars are a better idea for the audience because they are the preferred file format for them. They require more preparation and technical know-how but can still offer massive ROI , especially if you use evergreen webinars.
Video clip marketing can sound tedious to get started with, but the return on investment you can get much more than tempting. The techniques described here are super effective, easy to get started with immediately and don’t require significant purchase. Whichever method you choose, be sure to get started with video as soon as possible, since the future is looking actually bright for this marketing platform.
Guest author: Petra Odak is really a Chief Marketing Officer in Better Proposals , simple yet incredibly powerful proposal software tool in order to you send high-converting, web-based business proposals in mins. She’ s a solution-oriented marketing enthusiast with more than five years of experience in various fields of marketing and project management.
The particular post Best 4 Ideas to Better Include Video Into Your Marketing Strategy appeared first on Jeffbullas' t Blog .