Best Practices for Social media marketing Content Marketing in 2021
At the daybreak of the social media boom, the particular CEO of Comscore Byan Weiner famously said: “ Marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. ” Yrs later, Weiner’ s estimate is truer than ever before.
According to research from JungleScout, 54% of American consumers have got purchased a product or support that they discovered through social media marketing. Customers also use social media when hunting for brands and products. A whopping 21% and 31% of consumers search for products on Instagram and Fb, respectively.
Looking at these figures, it’ s safe to say that developing an excellent social networking strategy is critical in driving sales and engaging with customers. But what do you require for a great social media marketing strategy? The answer is best practices.
In this article, you’ ll learn 16 social media marketing best practices.
General social media best practices
While each social media platform has a unique culture, you can apply some basic principles to each platform. Listed below are four of those basic principles.
Know your audience
Internationally, over 3. 8 billion dollars people use social media. With this kind of large potential audience, you’ ll need to know your target audience to engage with them on an intimate level.
The best way to understand your audience is through building a customer profile. A client profile represents your typical customer’ s interests, requirements, desires, and habits.
Building a profile allows you to get “ inside the minds” of your target audience, helping you understand how these people respond to your social media articles (and thus, which content will be most effective).
You can build a customer user profile by following these steps:
- Gather demographic information on your customers (i. e., age, location, training, gender, family status, and income).
- Conduct researching the market with a small group of customers to obtain psychographic information on your customer’ s lifestyles, goals, pains, habits, interests, plus values.
- Take this data and sort your customers in to segments. Segments are groups of customers who share similar traits (for example, customers with a shared goal of saving money on insurance).
- Design a customer profile for every segment (see the template below for inspiration).
Source : Samba. ai
Once you have this particular profile, update it otherwise you customers change and use it in order to visualize what your customers need.
Don’ t use every platform
While it may be tempting to launch a comprehensive social media campaign that stretches across all major social platforms, experts caution from this approach. Stretching yourself slim across each platform will deplete your work time plus marketing budget quickly.
Instead, use social media to construct a niche community. As often there is time to expand your marketing and advertising efforts across multiple systems later, start your strategy on 1 – 3 or more platforms used by your customers.
When selecting your social networking platforms, focus on platforms that will complement your content. For example , in case you run a design firm, you need to market your work through a platform that supports high-quality picture sharing like Pinterest or even Instagram.
Claim your handles and usernames
Don’ t let your competitors state your usernames. When starting your strategy, always begin an account on every main platform (including Facebook, Twitter, Instagram, LinkedIn, and Pinterest). As mentioned in the previous section, a person don’ t need to keep these social media accounts active as you are simply saving your username for later.
When selecting a username, make sure you keep to these three rules.
- Don’ t use numbers and symbols excessively (i. e. ‘ thecontentqueen’ instead of ‘ th3c0nt3ntqu33n’ ).
- Make sure it’ s simple to spell and search (i. e., ‘ contentqueen’ rather than ‘ connntenttqueean’ ).
- Make sure it represents your own brand (i. e., use ‘ contentqueen’ for a copywriting business rather than a pet grooming business).
Once you have your username on all platforms, hide your profile and post a hidden posting every 2 – 3 months to prevent the social media platforms from disabling your account with regard to account squatting.
If somebody asks your brand a question, you’ re going to need to answer it. Answering customer questions on social media has many advantages. You can help customers with their queries while boosting your own engagement rate, increasing your product sales, and educating other customers who follow you.
If a team of people runs your own social media accounts, you should create a brand identity to answer questions consistently. A brand identity is a cohesive image that represents your brand. Using a brand identity will keep your articles consistent across multiple writers.
To implement a brandname guide, follow these steps.
- Choose a brand personality (if you are stuck pertaining to inspiration, try one of the huge five brand personality qualities: excitement, sincerity, ruggedness, competence, or sophistication).
- Put together the types of words, key phrases, and language your brand uses.
- Gather samples of good and bad responses to clients.
- Build a ‘ often asked questions’ list just for social media staff.
- Put these details into a guide for long term reference.
Next, let’ s discuss several best practices for specific systems.
Facebook best practices
With over 2 . 85 billion dollars monthly active users , Facebook may be the world’ s most popular social media marketing platform. But what guidelines should you use on Fb?
Don’ t overuse hashtags
First, you’ lmost all need to ensure you use Facebook hashtags sparingly. Hashtags allow customers to sort through your content, yet using too many hashtags is counterintuitive (and, frankly, spammy).
For best results, work your hashtags into the entire body of your posts. For example , create content around trending hashtags like “ #rideordie” or even create a brand hashtag like “ #CQ2021” for an occasion. Here’ s an example of great hashtag use by Elise Joan Fitness.
Source : Elise Joan Fitness
Use more video clips
Following, you’ ll need to make use of more video content. Since humans are visual creatures, we retain 90% of the information we see , compared to just 20% of what we read and 10% of what we should hear. Thus, posting short videos will help keep your Facebook content memorable.
When it comes to video production , there are five varieties of video content you can post on Facebook. This includes:
- Social media videos
- Explainer videos
- How-to video clips
For best results, use the type of video clip that aligns with your brand voice.
Pro-tip: Should you be interested in creating explainer videos, check out these explainer video clip examples for inspiration.
Maintain a healthy content combine
While some social media marketing platforms are more text or image-oriented, Facebook supports six different types of content (videos, photos, links, questions, events, plus text). To keep your viewers engaged, make sure you use a healthy mix of each post. You should also supplement your posts with any kind of user-generated content your target audience creates.
Next, let’ s explore some of Instagram’s best practices.
In 2021, Instagram had roughly one billion dollars monthly active users . Compared to Facebook, Instagram’ s user bottom is younger. Currently, over two-thirds of Instagram customers are younger than 34. Roughly 33% of the platform’ s users are twenty five and 43 years old.
So what best practices do you need to build relationships this audience?
Use the right hashtags
Instagram is the perfect platform for hashtags. Currently, Instagram allows you to consist of 30 hashtags in every post. But choosing the right hashtag can be tricky.
The very best hashtags have a high enough traffic volume to bring your submit to new potential customers yet a low enough post volume for your post to be noticeable. Ideally, this means you should select Instagram hashtags with 10, 000 – 50, 1000 posts. To find great hashtags for your content, use one of those hashtag generator tools .
The hashtags you choose should be easy to read, unforgettable, and brand-suitable (i. e. ‘ askthecontentqueen’ ). You should also make sure your hashtag won’ capital t be misconstrued with an unexpected second meaning, like Leslie Boyle’ s #susanalbumparty.
Source : Joe
Work with influencers
In 2022, the influencer marketing industry will be worth $15 billion . So naturally, Instagram influencers have a lot to provide brands. Working with them can earn you more followers, provide you with social credibility, and present your products and services to a larger audience.
Influencers also heavily influence Instagram trends such as meme content, collaboration articles, video trends, podcast styles, and product trends. If you want to engage with these trends, sponsoring an influencer is a surefire way to pay your way in.
Tip : When planning an influencer advertising campaign, always schedule your posts in advance to take advantage of the traffic boost the partnership will give you.
Geotag your content
Finally, you’ ll want to geotag content tied to a specific or memorable location. When you geotag content, you mark it together with your current location. This helps individuals nearby see your post.
Geotagging your posts is a great Instagram practice for brick-and-mortar businesses (especially cafes and restaurants), but it’ s the great way to draw focus on new products. If you want to see a excellent example of Geotagged product content in action, check out this post from @GoPro.
Source : Wishpond
Now that we’ ve covered Instagram, let’ s i9000 talk about Twitter.
Tweets best practices
While Twitter isn’ t as popular because Facebook and Instagram, this still has an enormous consumer base. In 2021, Twitter currently has over 187 million daily active customers globally. Here are two best practices for engaging with this audience.
Use a publishing schedule
To get the best engagement on Twitter, you’ ll have to use a posting schedule. The posting schedule allows you to strategy when you release your content, enabling you to make posts at maximum times (usually between 11 am – 1 evening ).
Storytelling through threads
As Twitter has a 280 character limit, you should also use longer Twitter threads to tell stories. In-thread storytelling may seem like a very out-of-left-field tip, but it’ ersus a best practice for a reason: humans love stories.
Informing stories is a fantastic way to engage with your audience, as the brains are wired to remember information in story structure. While you should use your brand’ s unique style in your story, follow these tips to produce a good story:
- Bring your characters to life
- Use suspense
- Immerse your tale with imagery
- Show, don’ t tell
- Use a SUPERSTAR moment (Something They’ ll Always Remember)
- Conclude on the positive note
Suggestion : Don’ t forget to use relevant hashtags to increase the reach of your Tweets stories.
Next, let’ s i9000 discuss Pinterest.
Pinterest best practices
While marketers often overlook Pinterest in favor of Instagram, Pinterest is still a fantastic social media marketing platform. Pinterest currently offers over 459 million monthly active users . Roughly one-fifth of the user base (approximately 98 million people) live within the United States – making it the right platform for selling to a domestic audience.
Listed below are two best practices to keep in mind to get Pinterest.
Repin the right content
Pinterest enables you to ‘ repin’ other people’ s content to your planks (similar to retweeting upon Twitter). Repinning content is a great way to get more Pinterest supporters, as repinning will increase your own prevalence in hashtags and give Pinterest users more to find out on your profile. It will also provide followers regular content to take pleasure in.
Install “ Pin It” buttons on your website
To get the most out of Pinterest, add a “ Pin It” button to your website. Adding a “ Pin It” switch allows users to share your articles with a single click. For best results, make sure you create top quality visual content that is worth pinning. For example , you could make:
- Mini infographics
- How-to instructions
- Branded images
- Aesthetically-pleasing product shots
Now, onto LinkedIn.
LinkedIn best practices
LinkedIn is a titan of the professional planet. In 2021, LinkedIn provides over 675 million month-to-month active users , and up to forty percent of these people use the system daily. So if your business includes a large professional presence within your industry, LinkedIn is a great platform to use.
Here are 2 best practices for LinkedIn.
Maintain professionalism and reliability
Because LinkedIn is a professional system, you should treat it like a digital business conference or occasion rather than a social platform. Consequently , when designing LinkedIn content, choose work-related content like how-to articles, informational videos, and news content over more casual content.
You must also optimize your profile to get a professional audience. This means making use of high-quality profile pictures, completing your profile correctly, and taking advantage of work-related hashtags on content.
If you’ re looking for inspiration on a good LinkedIn profile, look at exactly how Shapr filled out their profile.
Source : ‘ @Shapr ‘ on LinkedIn
Post industry-specific content material
Posting industry-specific content is also an excellent Linkedin lead generation strategy . To generate qualified prospects on LinkedIn, produce top quality lead magnets that are shareable (for example, you could produce a guestographic. ) Then, market your guestographic with search engine optimization (SEO) and LinkedIn ads. The particular further your post gets, the more potential leads your company could generate.
Whenever generating leads on LinkedIn, focus on building trust, educating people on your niche, and explaining how your business can meet people’ s requirements. You can also enhance the quality of the lead magnets with online marketing resources like link tracking tools and grammar checkers.
Social media best practices
It was author David Alston who said: “ social media is not a media. The key is to listen, engage, and develop relationships. ” And he was absolutely right.
Social media is a unique planet with its own rules plus best practices. So naturally, you’ ll need to adhere to these types of social media best practices to engage along with your audience authentically.
Whenever building your brand’ t social media presence, the easiest way to succeed is by focusing on the culture of the platform you choose. Then, get creative plus inspire your customers one well-planned post at a time.
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