Boost Your SEO for Google using these 8 Awesome Tools

SEO to get Google is the foundation associated with content marketing. It’s what drives rankings, web traffic, plus ultimately converted customers. But it can also feel complicated! There are several moving parts to manage in an SEO technique . Plus, Google up-dates its algorithm yearly, which means your SEO strategy must continually evolve along with this.

Fortunately, there are some really valuable (and inexpensive, or even free! ) equipment you can use to get the insights you will need. We’ve put together a list of 8 of the best ones for you to have a look at. On our list you’ll discover tools to help with pretty much every aspect of SEO for Google — keywords, backlinks, site speed , targeting, competitor analysis and much more.

Quick Takeaways

  • Equipment like SEMRush, Ahreds, and Moz are known as sector leaders and offer comprehensive SEARCH ENGINE OPTIMIZATION management features.
  • Google offers two free of charge tools every business should be using for SEO: Search Console and Google Analytics.
  • Screaming Frog Spider is a popular tool that can crawl your website for technical SEO issues (and help you fix them).
  • Neil Patel’s Ubersuggest is really a beginner-friendly (and very affordable) tool for doing key phrase research and finding competing opportunities.
  • PageSpeed Insights analyzes page quickness and other core web vitals to help you manage site efficiency issues.

8 Tools to Boost Your SEO for Google


SEMRush offers comprehensive SEO tools and capabilities.

Image Supply: SEMRush

SEMRush is pretty ubiquitous within the content marketing world — and for good reason. It offers 50+ tools that cover a variety of areas, including SEO, articles marketing, market research, social media, plus advertising.

Because it relates directly to SEO, you definitely want to check out these tools:

  • Keyword Magic Tool – gives you thousands of keyword ideas based on the seed keyword
  • Organic Research – helps you find ways to rank with regard to competitor keywords
  • Keyword Manager – enables you to list and track functionality of up to 1000 keywords
  • Organic Traffic Information – integrates with Search engines Analytics to give you insights on organic search performance
  • On-page SEO checker – gives you ideas to improve the search positions of a specific page on your website
  • Web site audit – crawls your own page to help you identify plus fix issues that could be harming your SEO

SEMRush offers free of charge trials, plus several prices plans to choose from.


Ahrefs is a widely used tool to improve SEO and get more traffic.

Image Source: Ahrefs

Like SEMRush, Ahrefs offers a amount of tools that encompass a number of areas. One of the most popular is certainly their Key phrase Research Tool, which accesses a data source of 7 billion keywords across 10 search engines to create ideas for your SEO strategy.

Other equipment include:

  • Projects Dashboard – provides a single-pane view of your SEO performance and initiatives
  • Site Explorer – allows you to look at the organic traffic performance and backlink user profile of any website
  • Site Audit – scans your website for SEO issues
  • Content Explorer – helps you analysis and analyze top-performing content in your niche
  • Rank Tracker – track your rankings by web page and/or compared to competitors

If you’re a web site owner, you can get free restricted access to Ahrefs Site Explorer and Site Audit. Otherwise, you’ll have to choose from their pricing plans, which begin from $99/month.


Moz offers SEO tools that help increase rankings and drive more traffic to your site.

Image Source: Moz

Moz is known as a pioneer in the SEO plus content marketing industries. Their particular tools are also some of the most well-known on the market. Moz offers a wider range of tools and pricing options than most others on our list — Moz Local starts at $14, Moz Pro at $99, and their most extensive product, STAT Search Analytics, at a pricier $720 a month.

Even better, nevertheless , Moz offers a number of free tools you can use to improve your own SEO for Google without needing a paid plan. They may be:

  • Link Explorer – finds back-link data using a massive catalog of 40 trillion hyperlinks
  • Keyword Explorer – generates keyword concepts based on a seed keyword
  • Competitive Study – helps you find keyword gaps, opportunities, and top SERP competitors
  • Domain Analysis – evaluates your domain for essential SEO metrics like authority
  • MozBar – Chrome extension that shows you SEO metrics for a web site as you browse

Google Search Gaming console

Google Search Console is a free tool that provides SEO insight straight from the source.

Image Source: Google

When you’re looking to boost your SEO for Google, what smarter tools to utilize than the ones Google produced itself? Google Search Console will be the first of two on our listing. It’s a free tool which gives users insight into their site’s traffic and performance, helps fix issues, and is a great overall tool to use with regard to aligning your strategy along with Google’s expectations.

Some of the things Google Search System will tell you include:

  • Search traffic information – how often you appear on Google SERPs, top queries for your site, click on through rates and more
  • Links – which usually sites link to your website
  • Alerts – tell you when Google encounters junk mail, indexing, or other difficulties with your site
  • Primary Web Vitals – web site performance metrics like web page speed and mobile-friendliness

To use Google Search Console, you’ll need to verify ownership of your site after signing up. Once you do, you will have access to all of their tools plus insights.

Google Analytics

Google Analytics provides insights about how users interact with your site.

Image Source: Google

Google Analytics is another free device provided by Google, but that one has a different focus compared to Search Console. Rather than concentrate on how your site performs in search, it analyzes how customers interact with your site when they visit it. On the Google Analytics platform, you’ll find information like:

  • Audience Overview – the sources of your web traffic, who is visiting your site, which webpages they’re visiting, how long they’re staying on your site, and what kind of devices they use
  • Demographics and Interests – learn about user demographic information (age, gender, and so forth ) and interests depending on online activity
  • Site Content – performance metrics for each page on your site and even specific content on your own page

The tool even allows you to create custom reports so that you can drill down to the specific info you need to improve your SEO meant for Google.


Ubersuggest is a tool founded by Neil Patel to help brands improve their SEO for Google.

Image Source: Niel Patel

Neil Patel is one of the most popular personalities in the industry thanks to his massive library of articles that helps marketers learn about plus execute SEO. The tool he developed, Ubersuggest, is great for beginners and provides a number of user-friendly features to find insights plus opportunities.

Its keyword features include the ability to find new keyword suggestions, analyze your keyword rankings by traffic, find competitor content by keyword, stick to search volume trends and much more.

Other functions to check out in Ubersuggest: one way link tools to find backlink opportunities, the site audit feature intended for fixing SEO issues, as well as the Chrome extension that teaches you website insights as you search.

Ubersuggest provides a 7-day free trial and 3 affordable pricing plans starting at $29/month.

Screaming Frog

Screaming Frog Spider crawls websites for SEO and other technical issues.

Image Source: Screaming Frog

As far as technical SEARCH ENGINE OPTIMIZATION goes, Screaming Frog is one of the top choices on the market. Their own most popular tool is the SEARCH ENGINE OPTIMIZATION Spider, which does the deep crawl of your website to extract performance data and find ways you can improve your SEO for Google. When it crawls your site, the tool will:

  • Find broken links and foreign trade the errors and resource URLs
  • Recognize exact and partially copy content to streamline site
  • Analyze meta information like page titles and meta descriptions for optimization
  • Generate XML sitemaps for a birds’ eye look at of your site
  • Integrate with Google Analytics and Search Console regarding deepest possible insights

Best of all? Shouting Frog Spider is free (but there is a paid edition available if you need to use it for a higher volume of URLs and use more advanced features).

PageSpeed Insights

PageSpeed Insights helps improve SEO for Google by analyzing core web vitals and diagnosing related issues.

Picture Source: PageSpeed Insights

While we tend to spend a lot of time centered on content, page speed along with other core web vitals also play an important role in SEO for Google. Additionally, it impacts the UX of the site — most customers won’t wait more than a second or two for a page to load before they get impatient plus try a different site.

PageSpeed Insights is really a totally free website tool to assist you monitor your site performance and address issues. All you have to do is enter your WEB ADDRESS and PageSpeed will give you an overview of your current performance. It will give you specific suggestions to assist you improve.

Improve your SEO for Google along with Great Content

The team of writers and SEO experts with Marketing Insider Group utilize a number of the tools on this checklist to deliver you optimized articles and strategies centered close to your target customers. Take a look at our SEARCH ENGINE OPTIMIZATION Blog Writing Service to learn more or plan a quick consultation today!

The post Improve your SEO for Google with These 8 Awesome Tools appeared first on Marketing Insider Group .

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