Item descriptions hook a customer within and help close the sale. With the cannabis sector rapidly shifting towards ecommerce , an increasingly important part of cannabis writing is learning how to write a quality cannabis product page. High quality cannabis descriptions offer useful information to the reader. The goal is to help prospective customers pick the right product from a wide array of possible choices.
Writers who know how to make cannabis product pages will discover it easier to attract customers in this growing space. Check out our guide below to start expanding your cannabis composing skills.
3 Techniques for Writing a High-Converting Marijuana Product Page
The key elements of the great product description include emotional connection, persuasive language, and crystal clear communication of the benefits. When it comes to cannabis writing, a successful product page will also include some additional details and info. Here are three main tips for crafting cannabis product descriptions to keep in mind.
1 . Allow it to be Informative
Some products essentially sell themselves. When people know what they are searching for, all you really need is a title and a picture. However , this is generally not the case in the marijuana industry because of the sheer selection of available products. Customers may select from different flowers, natural oils, tinctures, concentrates, topical items, and more. The industry is also filled with terms that a new customer might not understand. They will depend more heavily on the item description to make their choice about what to buy.
In addition to the kind of product, customers are also searching for00 out if it comes from the Sativa, Indica, or hybrid plant. Each plant strain can have different effects because of varying levels of more than 100 compounds—called cannabinoids—present in marijuana. The cannabinoid known as tetrahydrocannabinol (THC) is largely responsible for the particular psychoactive properties of the cannabis plant. Customers will want to understand how potent the product is and exactly what kind of high they can expect from using it.
Learn more about explaining cannabis potency in this useful resource: What Is THC?
2 . Abide by the Rules
The cannabis industry in Canada is highly regulated and susceptible to many rules and limitations set out by Health Europe. These rules also affect promotional material about marijuana products, which includes product explanations. When writing a marijuana product page, it is essential to maintain the regulations in mind.
Probably the most important cannabis writing rules is not to make any fake or misleading statements. Go through the facts and give customers the info about plant strain and THC levels they want to know but stay away from unsubstantiated statements about health effects or safety. Abiding by the guidelines and providing accurate details will allow customers to make the greatest decision. It will also help develop customer trust and devotion.
Related Reading: Cannabis Writing Guidelines plus Tips
a few. Do Your SEO Analysis
SEO is among the most reliable tools that cannabis companies have for advertising their products plus attracting new customers. The right search terms will drive organic search motor traffic from people who are looking up specific products. This is another reason why you should strive to make your own cannabis product descriptions comprehensive and informative.
A bit of analysis will go a long way to finding the best SEO terms. Effective key phrases and keyphrases are relevant and trending. Before finalizing a cannabis product page, do some quick google key phrase research and check that your own description is SEO-friendly.
Related Reading: The right way to Rank Cannabis Content: A good SEO Deep Dive
Expanding Your Composing Repertoire
Freelance composing offers the unique opportunity to learn about many different topics and sectors. The more areas you are familiar with, the more clients you can potentially work with. Cannabis writing is an excellent space to focus on as it is just going to continue to grow. There will be increased demand for cannabis product page expertise specifically as more businesses shift to ecommerce.
At Constant Content , we would like to help you succeed with all of the writing goals. For more information means branch out into different writing areas, have a look at our own informative article: Methods to Identify Trending Topics and Do Industry Research During A Time Period .
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