The way to Create Editorial Guidelines [With 9+ Examples]

Editorial guidelines are crucial in maintaining consistency and forming rely on with your audience. In this post, we’re going show you how to create them.

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Content Marketing Roles

Content marketing is a team sport, and this post is a full roster of the different roles that play a part in content marketing.

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Building Amazing Content Briefs

Looking for tips on how to create a content brief? In this post, we’ll show you how to build briefs that your writers will love.

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The information Optimization Framework: [Intent > Topic > UX]

We explain *how* to optimize content to get SEO, including a 9-step content optimization checklist that you could apply to your content creation process.

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How To Update & Refresh Outdated Website Content (And Why)

Refreshing site content is critical in order to hold and boost blog rankings. Here’s a step by step process to updating site content in 2022.

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12 Content Marketing KPIs Really worth Tracking (And 3 That will Aren’t)

In this post, all of us take a closer look at content marketing KPIs suitable on different stages of the purchaser journey including brand consciousness, audience development, sales, and retention.

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sixteen Best Content Writing Tools in 2022 (Free & Paid)

There are plenty of content writing tools that will help you supercharge efficiency. In this list, we have a look at the best ones.

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How to Create a Content Marketing Strategy [+ Free Template]

Use our free Google Docs template and guide to build your own documented content marketing strategy *before* embarking on a content program.

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Tips on how to Create Content Marketing Plans That Land The Best Clients

A few walk you through the in’s and out’s of writing content marketing proposals depending on strategies that we’ve seen work best.

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What Is A Content Brief (And Why Is It Important)?

A content brief is connaît set of requirements and recommendations that guides the writer as they create a piece of racontent. Click here to read more and download our free content brief template.

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