five Biggest Challenges of Product Marketing

Product marketing and advertising comes with a host of challenges. Some say product advertising should lie with the product sales department, while other pin number marketers for the task. At the other end, some people believe it’ s more or less exactly like a product manager’ s job. So , even before we uncover the challenges of product marketing and what to […]#@@#@!!

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What exactly is Demand Generation?

You can find multiple steps involved with regards to marketing a product, no matter what that product might be. If you want to look at it from a high level, however , you will find two: you have to develop a great product, then you need to publicize it. That promotion aspect is where demand generation comes […]#@@#@!!

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Marketing Operations Plan Template

There’ t no doubt that marketing performs a crucial role for businesses. In fact , regardless of size, all of businesses have some form of online marketing strategy in motion. Marketing is really a key player because it ultimately helps businesses sell their products or services. In order to enhance revenue, marketing must be an important channel that is consistently applied […]#@@#@!!

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DAM Is Key to Creating Personalized Content. Here’s Why

Just before we get to DAM plus personalization, food for believed. You should consider rating your customization on a scale of 1-10. Scratch that. How about you rate it from a rude “ Hey, you” to some warm “ Hey, Jane” instead. How do the subject lines of those weekly newsletters you send each morning fare or maybe the […]#@@#@!!

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The Ultimate Guide to Agile Marketing

In June 2012, 35 marketing enthusiasts met in San Francisco to build the Agile Marketing Manifesto. Today, that plan guides a marketing approach destined to transform your entire organization. Because who needs physical agility when you can do it in your promotional efforts? So, in this guide, we’ve set out to answer every single one […]

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Movie Asset Management Strategy

Managing a huge number associated with videos is complicated due to the collective file size, among other reasons. So much so it might distract your own marketing team from focusing on their primary tasks as they are too busy finding and watching the videos. Luckily, there are tools that can help together with your video asset management strategy. […]#@@#@!!

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Project Management Courses: Which Should You select?

PMI’ s Job Growth & Talent Gap Report estimates that globally, 2 . 2 million project-oriented roles will need to be filled each year until 2027 to fill in the number of needed project managers in the current job gap. While project management courses and certifications aren’t a must, there are always new management and marketing practices being […]#@@#@!!

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Advertising Management Courses

Marketing management is a method to find opportunities that bring profit to the organization and satisfaction to the customer. Ultimately, advertising management has a central focus on the customer, which is why marketing managers spend a great deal of time creating and fine-tuning products and services that satisfy their customers and meet their needs plus […]#@@#@!!

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What exactly is Promotional Marketing?

The term promotional marketing brings different memories to different individuals. Remember the Old Spice “ The Man Your Man Could Smell Like” campaign? Next ad, half the nation has been laughing and the other half had been jumping in their cars to buy body wash. This, in summary, is the subtle art associated with promotional marketing. It’ s i9000 […]#@@#@!!

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Marketing Campaign Manager – What are the Responsibilities?

Just like every great football team has a steady, confident quarterback, every marketing campaign has a capable marketing campaign manager.  There may be a lot of differences between the two jobs, but there are plenty of similarities as well.  It’s the quarterback’s job to put his football team in the best position to win, calling plays. […]

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