12 B2B Marketing Trends You should know in 2022 (Infographic)

This year is likely to be one of great change and experimentation for B2B brands.

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Copywriting Courses to Advance Your Career

In copywriting, everybody needs to begin somewhere – such as many other people, you may be toying with the idea of beginning or even advancing with a copywriting program. Copywriting is more of a trip and less of a location. Except, you can start anywhere. It could start with an idea from your buddy Jane. Before you […]#@@#@!!

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Content material Collaboration: Building a Formidable Articles Team

Content material Collaboration: Building a Formidable Content material Team There’s almost never the one-size-fits all approach to constructing or managing a content marketing team. It’s part artwork, part science. So , just like there’s no “right way” to draw a picture, there is no “right way” to develop a content team. But there are some basic principles to follow […]#@@#@!!

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Marketing Resource Management (MRM): A good Expert’s Guide

Marketing Resource Administration (MRM): An Expert’s Manual In our recent study, State of Content 2022, we found that 23% associated with marketers surveyed intend to spend between $100K and $500K on content in the arriving year — with 16% planning to spend up to $5M. We also found that 43% of organizations have more compared to 20 […]#@@#@!!

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How To Create An Editorial Calendar In 10 Minutes

For time-starved marketers, seated to create an editorial appointments can feel like a thunderous task. There’s always a deadline looming or a submitting date approaching that needs your attention ASAP. So , it is no wonder that 46% associated with marketers don’t have a documented content strategy. The paradox is that creating an editorial calendar can actually […]#@@#@!!

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5 Signs You’re Living in the particular DAM Stone Age

5 Symptoms You’ re Living in the DAM Stone Age You’ d laugh out loud if a colleague asked for a floppy disk with the latest creative files. You might even chuckle if they requested a USB storage device. But what if they asked for a link towards the Google Drive or Dropbox folder? Those living in […]#@@#@!!

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“5 Years a Leader” – CEO Perspective

Editor’ s Note: Gartner simply released the 2022 Magic Quadrant for Content Marketing and advertising Platforms, where Welcome was once again named a Leader, placed furthest to the right and highest among all vendors for the 5th consecutive year! Read on to learn what this means for Welcome, now as part of the Optimizely family, directly from Welcome TOP DOG […]#@@#@!!

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five Years in a Row: Understand why Welcome is Consistently Ranked a Leader in Gartner’s Magic Quadrant for CMP

Editor’ s Take note: In the 2022 Magic Quarter for CMP (Content Advertising Platforms), Gartner has once more named Welcome a Leader, placement us furthest to the right for ‘ Completeness of Vision’ and highest for ‘ Ability to Execute’ for the 5th consecutive year. Five many years in a row! We’re excited to share that once again we are positioned furthest […]#@@#@!!

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7 Content Lifecycle Management Levels (And Best Practices)

8 Content Lifecycle Management Stages (And Best Practices) 60% from the content created by leading manufacturers becomes “just clutter, ” as Marketing Week puts it, impacting neither consumers’ life nor business results.   A pretty dreary statistic with regard to content marketers, right?   But when you dive deeper to the study, it actually reveals an opportunity. The problem isn’t […]#@@#@!!

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Marketing Project Management: A Thorough Step by step Guide

Marketing Project Management: A Thorough Step-By-Step Guide In the last decade, the rise of digital platforms and content marketing has launched us (ready or not) right into a new era — and project management has become critical to a marketing department’s success.   In fact , recent data from PMI reveals that companies with strong project management capabilities […]#@@#@!!

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