The importance of social media sentiment analysis (and how to conduct it)

Today’ s entrepreneurs are rightfully obsessed with metrics. But don’ t ignore that your customers are more than simply data points. And it’ s easy to overlook Read more…

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How you can create an IPO communications strategy for social

Initial public offerings (IPOs) are usually major business and career milestones. It’s only organic to want to knock your own IPO communications strategy from the Read more…

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Social media marketing activism: This is how you start the movement

Social media is a centre for civic engagement. Whether you’re seeing celebrities decide to try Twitter to express their views on current events, brand names talking Reading more…

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Exactly what vertical networks mean for future years of social media

Picture this particular: You’re given the opportunity to talk about a presentation on something you’re absolutely obsessed with. You could practically talk about it in your Read more…

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1 video, 47 uses: Maximizing your Instagram content

When it comes to social media, video is king, queen and the entire royal court. After all, who hasn’t lost two hours scrolling the Read more…

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5 social media myths to unlearn (and dispel across your team)

You know how dogs sweat by salivating? Well, It turns out they actually don’t. They regulate their temperature by salivating. They will sweat through their Read more…

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