Choose wisely: Higher education marketers take on University Decision Day

May 1, National College Decision Day, is one of the biggest days in higher education admissions. The US deadline pertaining to college commitment is fascinating, promising and a little stressful—the perfect precursor to the college experience.

Because high school seniors look towards the future, they’re also seeking to social media to share their pleasure and celebrate their success—and their future alma maters are joining in on the enjoyable. In honor of the almost-holiday, we are breaking down some of the top social trends around College Choice Day.

Choose your platform

No two college experiences are the same and no two social platforms are either. This College Decision Day, we’re seeing both students plus institutions embrace platform-specific features to announce college acceptances on social media.

Sound off

The class of 2026 is probably the most digitally savvy set of students to actually walk onto a university campus. It shouldn’t come as a surprise that they are taking full advantage of system features like TikTok sounds to announce the biggest information of their lives.

Sounds aren’t just for incoming college students though. Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Neighborhood College did with this pre-decision day post.

Retweets and responses

Twitter has always been a great place to get the conversation began. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. All those efforts paid off.

Using Sprout Social’s Innovative Listening tool, we determined almost 3, 800 Tweets that mentioned #NationalDecisionDay or even #DecisionDay between April fifteen, 2022, and May 3, 2022.

But what’s most impressive is the 18, 000 engagements those Twitter posts garnered. And since College Decision Day is one of the happiest days of the year, 98% of these Tweets had a positive sentiment. Whether institutions were getting together with future freshmen’s posts or granting them the ever-coveted repost on their own page, higher education brands reaped the benefits of the post-acceptance excitement.

Authentic reactions

While most marketers might not think about Reddit as a traditional social marketing platform, students regularly turn to its forums to find out and compare notes on prospective colleges.

The subreddit r/ApplyingToCollege has over 784, 000 associates and impressive engagement. Among April 15, 2022 and May 3, 2022, the key phrases “college admission, ” “decision day, ” “applying to school, ” “college waitlist” plus “college acceptance” were posted 967 times in that subreddit alone.

Regardless of whether admissions offices want to know how students rank their organization among their rivals or which programs and majors are about to take off, subreddits are a great source of students’ unedited thoughts, desires and anxieties. Even if colleges and universities haven’t made Reddit a core pillar of their social strategy, insights from the platform can be a great source for social content across your other single profiles.

Creative content material 101

The particular scale of College Decision Day time means that higher education social media groups have to bring their A game—and they didn’t dissatisfy. This year’s slate associated with social posts placed a premium on creativity.

Peek behind the scenes

Beyond social strategy, a great deal goes into making College Choice Day a success. Notre Dame took advantage of the back-end work they already did by giving their audience a peek behind the admissions curtain. Showing the entrance letter process got their particular prospective students primed for the day they’d get their big packet in the mail.

Accept the absurd

Knowing what engages your audience is the first step of each social media strategy and Ursinus College proved that with their TikTok college acceptance videos. They leaned into the absurdist humor Gen Z is known for and showed off their own transition skills with their “It’s time to become a bear” campaign.


National Decision Day time is here—it’s time to become a Bear! 🐻 #UrsinusBound #Ursinus2025

♬ Paradise – Ikson

Make it relatable

Between the pressures of high college life, the stressors of being a teenager and the constant barrage of adults asking about their plans, potential first year students have a lot on their plates. When you add in near-constant marketing communications from universites and colleges, it can be a lot. Tulane University or college poked fun at them selves and their peers—while relating to the struggles of their audience—with hyper self-aware content.

Get trained on social

As future classes reside more of their lives online, social media will only become more prevalent in the college decision-making procedure. Colleges and universities are already catering to students’ online preferences which won’t slow down anytime soon.

Bring up your social media grade level by looking at some a lot more ways schools and colleges are strategically using social media .

The post Choose knowledgeably: Higher education marketers take on College Decision Day appeared first on Sprout Social .

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