From viral dancing videos to hard-hitting news, there is literally (and virtually) no end in sight to what you could find on the internet.
The particular vastness of the web reveals users to limitless options every time they open their own browser. This is part of why is successful content marketing very hard in 2021.
So , with all this content going swimming, how do you make your blog one users click on? One solution; interactive content.
- Personalize your content to obtain people interested and make sure they stay that way.
- Make your blog readable with formatting tips and tricks.
- Start a conversation to make sure you engage your viewers further.
Interactive marketing is really a marketing practice that concentrates on customer actions, preferences and choices.
Interactive content means using that strategy plus applying it to the way a person create your website content.
Making content interactive is one of the best ways to increase exposure on your site. From shareability to wedding, the more a customer relates to the content you put out, the more invested they are in your website, the much more likely they are to generate leads.
In the spirit of interactivity, play along in a choose your own adventure tale. Imagine this: you’re the content marketer, Carla, for the business, The Squeaky Clean plus Clear Supply Co.
Your company is all about supplying the most eco-friendly cleaning products to home spaces and institutions everywhere. School’s, workplaces, home-kitchens, you name it! You’ re looking for people plus places that care about the cleanliness of their space and exactly how it affects the people within, and the environment outside.
You recently chose to start a blog for your website after talking with the MIG crew (see– you’re currently making good decisions! ). What would you do when you consider each of these means of creating online content?
How to personalize your content:
Before we dive straight into what to do while you’re producing content, let’s talk about the basis of the content itself. Using the surplus of information available on the internet today, it’s more important than ever before to make your content stand out. One method of doing so is creating personalized content for your audience.
With all the ‘stuff’ that is available on the internet, no consumer has time to read a generic blog that has nothing to do with them. Maybe it is selfish, but you have to be on the web!
The more individualized your content, the happier your clients will be. Consumers trust brand names more that seem to be within tune with their wants plus needs.
Here are a few simple steps to take in the direction of personalizing your content:
- Use intelligent content.
Content intelligence utilizes the power of AI and data to provide insights straight into content that can help marketers improve and optimize their strategy, and make their content more effective.
Generally this helps a marketer understand more about their audience, their particular needs and behavior while enhancing the customer experience plus content performance.
By understanding your target audience better, you can more accurately decide what content they wish to see, and therefore, what content material they’re more likely to interact with.
- Relatability = Shareability
Now that you have some more content intelligence, you can make content your consumers interact with. When you create content your consumers relate to, they’re more prone to share it.
This can be beneficial in all corners of your internet marketing. The interconnectivity between your website, emails and social media can be your friend.
Say a audience loves the blog post they will just read on your site in addition to the LinkedIn share key sitting pretty next to the post. As easy as one click on and your content is successfully shared with potential customers that will most likely relate to that blog exactly the same way the original viewer did.
Therefore , Carla:
You’re deciding between 2 drafts of your first content. Congrats! The first thing to look at may be the type of interactive content you have decided to create. You’re beginning a blog but what are you focusing on?
- Article #1:
This post is all about the supplies you provide. From kitchen cleaners, flooring cleaners, dusters and mops, this covers everything. There are a lot of featured product images along with supply pricing and minimal descriptions. Basically the index associated with what’s-what on The Squeaky Clean plus Clear Supply Co. site.
- Article #2:
Article #2 is a how-to article about balancing eco-friendly cleaning with efficiency. The content has educational information which includes your supplies as a prime tool to use; an effective way to an end. There’s information on elements and clear explanations in order to how they work in everyday life.
Which do you think you’d prefer? It might seem easier to lean towards the article that has more direct information about your own company’s products. Let’s concentrate on the personalized side of the content.
In the first article, while it really does relay information about the products your cleaning supply company offers, it doesn’t relate returning to the customer experience. This index style of work can live somewhere else on your website.
Article #2 on the other hand focuses on the customer personally. The article features tips and guidance to implement your company’s products in their everyday life without feeling like a sales catalog.
If you select article #2, you’re a victor Carla! Article #2 utilizes content intelligence to anticipate customer’s interests and attract them. If you want to learn more about the in’s-and-out’s of search purpose and how it plays a role in content material marketing, check out this article through Ahrefs. com.
Article #2 gives you the chance to relate to your customer’s lives. The more they relate to the content and find it helpful, the much more likely they are to share it to people in their network. Chances are, they’ll find it useful, too.
How to get your own reader’s attention:
Attention spans have been on a regular decrease for years. The average internet user only has 7 seconds before their attention span is up. It’s necessary to create content in a way that aligns with that 8 seconds loss of life sentence. The formatting of your information makes a big difference.
It’s more simple than it seems;
- Use text division plus variety.
Breaking up texts along with headings, lists and different format approaches (like bolding headings in your lists) can help produce the illusion that the viewer is making more choices than they really are.
You can help direct their particular eyes, attention and ideas when you strategically tell your story.
- Include visuals.
Direction of attention applies to visuals, as well. The more visuals you have, the less likely your consumer is to get bored with your article. Too many words make individuals check out. (Didn’t you like the goldfish gif? )
Include some video clips or infographics that intricate on your topic. The variety will help keep a reader around the page.
- Include links.
Whether it be to your own website yet another source of information, give your own audience the option to explore. In this way if a consumer wants to find out more about a specific topic or concern, they can stay where these are in your article instead of leaving behind to the black hole that is Google.
What would Carla do?
Check out both of these content formats. Example 1 left has more variety in it’s content. You have a bulleted checklist, shorter paragraphs, images and videos to maintain your audience engaged.
Example 2 has long sentences and no textual content breaks. Following an online design approach example 1 is the clear winner. A person, Carla, are a clear winner too.
How to start a conversation:
What’s more interactive than an actual conversation?
When consumers or potential customers have the option to interact with an organization they develop a sense associated with trust. This trust will certainly create devotion which is more likely to result in lead generation for the business.
You can begin the conversation a few methods:
- Cultivate a comment section.
Having a comment section is one of the most important steps. How you use it is just as important.
People respond well to the idea of being able to comment but they respond even better to a answer. Interacting back with the people who interact with you develops a feeling of online friendship.
- Include open-ended questions.
Whether this be in your emails, blog posts or even social media, open ended queries are much more likely to start a conversation. There’s less pressure in your viewer to come up with something they think is beneficial to the conversation. When you give them the quick, it’s much easier for them to provide an answer.
What’s The Squeaky Clean and Clear Supply Co. ’s comment approach?
You’re already in front of the game; you have a comment area under every post. Right now what do you do when you receive this interesting comment: “I utilized Squeaky Clean and Clear’s floor steamer kit once and it also was really hard to operate. However it got the job done. ”
- Choice #1: Ignore it.
This consumer is obviously just too dumb to operate a floor steamer, that is not the company’s problem. He still said it works!
- Option #2: Reply!
Even better, reply with some help to offer. Include a url to a tutorial on using the floor steamer kit. Explain to you care about your customers’ experience, not just the decent outcome.
If you’re beginning the conversation with a comment section, there’s no use within ending it before this even begins. A positive respond can go a long way in constructing trust between you and your consumer. Building trust can go quite a distance in developing loyalty.
Think outside the box!
The internet is over-saturated along with content and links plus dead-ends and landing web pages and every other thing you can imagine}. Standing out and creating content that engages is one of the only ways to attract customers and potential connections for the business.
Interactivity can go further than just content creation. Check out other methods to create interactivity outside of your blog posts.
When was your last time you interacted with a business (other than your own)? Was this a positive experience or can they stand to learn a thing or two?
Want to learn just how MIG can create engaging content for your business? Check out our Content Builder Services or Schedule a Free Consult with us today.
The post Choose Your Own Adventure: Ways to Create Interactive Blog Content that Engages appeared first on Marketing Insider Group .