Long gone are the days whenever simply posting a text update on social media was enough to get you noticed.
Right now, you have to include stunning pictures or interesting graphics in order to earn a high level of wedding from your audience.
This means that developing a visual marketing plan is more relevant than ever before.
To make the process less complicated for your team, we’ve merged this guide with the importance of visual content in social media.
We all explain what makes it so effective, and our best tricks for finding and using the right kinds of visual content.
Are you ready to get started? Let’s go.
Does Visual Content Really Matter?
When discussing the importance of visual aids in the process of content marketing, a lot of people wonder if it even matters.
The truth? Greatly so.
Scientists have demonstrated that visual images be able to the brain a whopping 60, 1000 times faster than textual content.
While we don’t understand exactly why this is the case, it likely has something to do with the way our minds process language in written form.
In the end, you can just see a picture and understand what it means , versus having to read text and convert it to some thought in your mind.
This is why integrating visual elements into your digital advertising and social media marketing is really important for success.
When your target audience can see an accompanying photo with your content, they’re more likely to quickly respond or even take action before moving on in order to something else.
Adding images for your social media posts is a must-do if you’re looking for better general engagement and response.
Why is Visual Content Effective?
We’ve already discussed the natural reason why visual content is definitely super effective on social media marketing, but let’s dive in to a few more practical reasons — which ultimately depends upon a saturated marketplace.
Your own followers and target audience are inundated with digital sound on a daily basis.
Each time they will log into their favorite platforms, they’ve got large numbers of pieces of content to look at within a moment.
That’s a lot of competitors for your posts, right?
But if all you’re publishing is just text without some form of visual element, you’re guaranteed to get overlooked in favor of a or cool image.
And your competitors know this. That’s why you need a great visual strategy to stay competitive and grow your brand.
However , that isn’t the only reason to consider this sort of content marketing technique.
Images help increase the potency of data visualization.
Memes and cartoons offer a lighthearted approach to a serious subject. Product photos make it simpler to decide to purchase a product.
And those are just short examples of how different types of media can elicit a positive response from your target clients.
Simply put, visual content grabs your customer’s attention plus makes it more likely they’ll make a purchase or share the information with others.
How Has Social Media Changed in the Last Two Decades?
Similar to different elements of society, social media marketing is constantly evolving.
Since platforms upgrade to new-and-improved formats , change algorithms, and consistently work to achieve a better experience for customers, the way we all consume electronic information on these websites and applications does, too.
For example , just under twenty years ago, it was nothing for someone to have a Facebook or myspace profile or a Livejournal weblog.
Then came along Fb and Twitter, which produced interacting in this kind of structure more mainstream.
Eventually, we added Pinterest, Instagram, plus YouTube — all extremely visual social media platforms that hinge on photos and video.
Now? The process of live streaming through apps like TikTok and Twitch has become even more popular.
This means the original mainstream platforms such as Facebook, Instagram, and even Pinterest are finding ways to help people associated with leap from photos in order to video.
As you can tell, the whole industry is shifting right into a place exactly where this type of content is going to be important for companies who want to obtain a digital presence.
Why is this happening?
To start, technologies has improved dramatically within the last two decades.
Smartphone cameras are just as good as some full-size digital formats, making it quick and easy to generate videos and edit digital images on the go.
What’s a lot more fascinating is that some of these social media marketing websites are leaning in the direction of taking their tech capabilities further by adding virtual reality, such as Facebook’s Oculus or YouTube’s VR.
Can you imagine a moment in the future where creating content for your target audience literally indicates building a world to enjoy interactively?
We just might be heading in that direction based on past trends , which is why adopting a visual strategy now is so important for digital marketers.
What kinds of Visual Content Are Well-known These Days?
Now that visual content is certainly the norm when it comes to building a social media audience, let’s take a look at a few of the most popular types.
When it comes to visual content, videos are now an integral part of getting your viewers to interact with your brand.
But don’t feel as if this has to be polished, either.
Sometimes just a put peek into operations or happenings around your office is enough to gain attention on social media marketing.
There’s something about watching live movie that gets audiences just about all excited.
After all, television news channels and truth shows have been betting with this format for years.
Using Facebook, Instagram, or even Twitch to live stream is a great way to give your followers a peek into what your business does.
It can also be useful for educational question sessions, showing off new products at start, and so much more.
Interactive content material that requires the viewer to create a decision or take a good action is always a great way to enhance engagement.
Quizzes are especially well-known, even in an eCommerce setting.
For example , you could motivate a customer to answer queries to help them find a common flavor, color, or design from a list in your stock.
Adding to this list of popular visual articles types are bite-size video clips.
What we mean simply by this is those visuals which are under a minute long that offer some sort of entertainment or educational value.
TikTok and Instagram Stories are good types of how this can be used to develop content your audience resonates with.
Maps & Graphs
Sometimes the content itself is pretty dry — especially in a B2B environment .
However , that will doesn’t mean you should miss utilizing visual content in order to improve your social media pages.
Even LinkedIn is a good spot to share maps, charts, or even other similar visuals to assist zero in on a particular point you’re making together with your post or the data you’re explaining.
Memes & GIFs
Of course , the world could use a good laugh.
There is a saying humor is what unites most of us, which is why memes and GIFs have become very popular on social media.
These little animated images or still clips are a great way to add personalization, expression, and even a dose of humor, too.
How to Efficiently Choose Your Visual Articles
Of course , choosing the right visual happy to use for your social media pages matters, as well.
You don’t want to just set up any old image and state it as your own.
Likewise, you want to ensure your own visuals match your unique brand voice , color scheme, and style.
Here are a few additional tips to consider:
When it comes to selecting visual content for your social media pages, don’t forget to include diversity .
This means getting a variety of pictures of people from all different ethnic, ethnic, gender, and social backgrounds.
Many large brands have found out the importance of this the hard way in the previous few years, which is why your company would want to be especially careful in selecting a diverse set of individuals for various photos.
Think About What You’re Posting
Maybe you have seen a company post on social media and think that their own marketing team didn’t really put forth thought before sharing?
Don’t be that corporation.
Instead, brainstorm all the various ways your target market could react to what you’re about to add to your social media web pages.
Double-check to ensure you are not making factual errors or adding anything that could be deemed highly controversial.
Stay with Your Brand Aesthetic
In case you didn’t know, your brand aesthetic is the colors, fonts, and style of the digital media your company publishes.
It is incredibly important to ensure clients know exactly who you are the moment they see your content upon any channel.
For making this easier, have a brand guide within your company’s internal files that allows all team members to use the same options when creating visual content.
Plan for Forthcoming Events
When choosing visual happy to add to social media, make sure you are planning for upcoming events.
Holidays, product launches, huge happenings, and more all create good reasons to publish additional visual content on your company’s social networking profiles.
Where Exactly In case you Search for Visual Content?
So , now that you know the importance of visible content and the different types that are popular, let’s look at how to get it.
Of course , a person don’t want to rip away from other websites by using their particular images and/or graphics.
This is simply bad practice and could even lead to a costly copyright lawsuit in the future.
Instead, always look for those that offer rights regarding sharing or ask the particular permission of the owner, 1st.
You can also hire the process out to a freelance graphic designer or other agency.
In fact , Rock Content’s Visually can help you create stunning interactive content that really gets your brand noticed.
What if you need a quick image? Even text on the pretty background made in the particular Canva app is suitable.
Again, you want at least one visible element to go along with your information to ensure you’re getting the attention of your audience.
Finally, consider taking images and videos yourself.
Most smartphones these days have great cameras and there are tons of free applications there to do a little visual editing in minutes.
If you’re in a specific market where finding stock imagery isn’t an option, this is an especially great idea.
Wrap Up: The Importance of Visible Content in Social Media
These days, companies simply cannot rely on textual posts to receive tons of traction on social media.
Having visuals like movies, maps, charts, or pictures is the only way to get people referring to the information you’re sharing plus encourage them to take action.
Of course , if you’re looking for more tips on how to do this, Rock Content’s Interactive Marketing Manual is a good place to start.
You’ll learn guidelines, tricks, and the best ways to get your posts noticed on social networking and across the internet.
The blog post Understanding the Importance of Visual Content in Social internet marketing appeared 1st on Rock Content .