Have you ever felt that your content marketing efforts simply aren’t earning the ROI you expected them to? That will you’re spending tons of time creating and publishing content with good (not great) results? That your content just is not hitting KPI goals how you want it to?
The truth is traditional content marketing tactics (like blogs) can’t always earn optimal outcomes on their own in an increasingly competing landscape. It’s great that more companies are using content material marketing, but it also means that Search engines results pages are more crowded.
Simple content marketing and advertising hacks like the ones in this post can be the remedy to inhale new life into your content’ s performance.
- Content marketing hackers can support traditional content marketing and advertising tactics (like blogs) to improve your content’s ROI.
- Repurposing and updating old articles boost organic traffic plus extend the shelf existence of your best content.
- Content calendars are critical to keeping your content strategy on track.
- Visual content earns significantly more views and shares than text-only content.
- A holistic SEARCH ENGINE OPTIMIZATION strategy is the best way to get consistently noticed and rated by search engines.
- Lead magnets are a win-win because they gather contact information for brands while delivering real-time worth for users.
Why are traffic plus leads so important?
Organic traffic and network marketing leads generated are perhaps the two most important KPIs in your content marketing strategy. Without both of these, it is impossible to grow your business plus convert new customers.
Let’s quickly define both.
Organic traffic is usually any traffic to your website from unpaid sources. Mainly, natural traffic comes from search engines. Natural traffic has been shown to be one of the greatest indicators of brand trustworthiness and authority.
Leads are users that have started interest in your brand in some manner, such as filling out a form or even subscribing to your newsletter. Potential clients fill your pipeline so your sales team can eventually convert them into paying clients.
Without each organic traffic and prospects, it’s pretty impossible to grow a business in today’s business environment. And even traditional articles marketing tactics like submitting a regular blog won’t take action to the extent you want it to — at least not really on their own.
Companies that use simple but efficient content marketing hacks to improve the ROI of their articles are able to increase traffic, generate more leads, and eventually get more revenue for their business.
7 content marketing hacks to increase web traffic and leads
Repurpose old content
Repurposing content is one of the most efficient ways to give your content visitors a boost. It also maximizes your content’s ROI by placing a new spin on topics you’ve already covered. To find opportunities to repurpose content, you need to start with your blog. As the centre of your content marketing strategy, it will eventually contain the most potential for repurposing.
First, take a look at your best performing content. Which usually topics and articles actually seemed to resonate with your market? Which do the numbers state earned the most traffic plus engagement? Take these posts and think of new methods to present them — for example , by turning a great blog post into a highly shareable infographic that shares the same details in a new, visual method.
MIG did this with our perfect blog post checklist after realizing it had been such a high-demand topic for the current clients and larger blog audience. Here’s just a small snapshot of our infographic:
When you repurpose content with new content types, a person increase your visibility and open the door for reaching brand new audiences.
This could work the opposite way too. For example , if you do an academic webinar that gets excellent engagement live, you can make the teaser blog post that covers part of the topic, then hyperlinks to your webinar recording.
Share on social media
Your social media platforms can be extremely effective equipment for earning more content material traffic. My advice is to share all of your blog posts on social media — not only because your followers will see it, but because they will also share it if they find it valuable.
With over 3 billion people using social media each month, the opportunity is pretty huge. On just about every platform, users plus engagement just keep growing with time.
Think about it. People on your social media nourishes are sharing content every day, right? Content is a great conversation starter. When you create content that aligns with consumer needs and helps to solve their problems, people would want to pass it on.
Update old blog posts
Trends plus statistics change all the time, plus it’s one of the primary reasons blog posts become outdated. Parallels most of the time, the important points stay the same — it’s just the information that change.
You can significantly extend the shelf life of your blog posts by updating them to include current statistics and brand new trends that have arisen since they were originally published. You may also edit old blog posts that will aren’t performing up to par.
HubSpot shares three smart categories to use when you’re looking for blog posts in order to update:
- The Biggest Losers: Content that has lost organic traffic at a high volume in the past 3-6 months
- The particular Almost Famous: Content that is currently ranking on web page 2 of Google Search engines
- The Nobodies: Content that’s targeting the right keywords but still isn’t rank
Plus below are the results HubSpot skilled after updating some of their very own old posts. Not bad indeed!
Image Source: HubSpot
Use a content material calendar
The content calendar is a documented schedule that includes all of your content material projects and their deadlines. It gives you one, central view of your planned content and publishing schedule. Additionally, it holds your team responsible for staying on track and sticking with deadlines.
Content calendars take time and commitment to manage, especially when you’re just starting out. But the truth is that without one, your content strategy is likely to eliminate direction. You’ll earn the greatest ROI on your content when you use a calendar to actionize it effectively.
Fortunately, you don’t have to reinvent the wheel when it comes to content calendars. There are tons of free themes you can download and personalize, including this one that we make use of at MIG:
Make it visual
Visual content is vital to content engagement. Studies have found that users usually only read about 20% from the text on a web page. To boot, they only remember regarding 10% of what they do read through, compared to 65% of what they see. Using visuals to aid your written content makes it a lot more digestible, engaging, and memorable for readers.
The proof is in the content performance: blogs with visuals earn 94% more web page views than those without all of them. Video is by far the most ingested type of content (it will certainly account for 82% of all on-line traffic by the end of this year) and infographics are shared 3x as much as any other kind of visual content.
Adding visuals doesn’t have to be complicated, either. You can make short-form videos for social media marketing stories that require minimal production. High-quality images can be sourced from reputable websites to boost your blog content. You can use applications like Canva to easily create supporting images with no formal design experience.
Prioritize SEO all over the place
By now we all know about keywords and the significance of crafting blog posts optimized intended for search engines. But there is way more to an SEARCH ENGINE OPTIMIZATION strategy than your blog articles.
Technical SEO, for example , is similar to the nuts and bolts of your website’s SEO performance — it holds everything together and allows search engines like google to easily find, crawl, plus index your pages. Backlinks from high-quality sites increases your brand authority plus establishes your brand’s reputation as an expert. Metadata such as titles and descriptions draw people to your content.
My recommendation is to method SEO holistically the same way you do for your overall content material strategy. Make it a priority in each part of your content plan, through keyword research to blog setup to article writing to publishing schedule and more.
Use lead magnets
Guide magnets are usually high-value content assets are available exchange for a user’s get in touch with information. The thing about business lead magnets is that they’re the win-win for everyone involved. You aren’t scheming anyone into sharing their information because the articles you’re providing in exchange helps them solve a real problem or accomplish a real job that’s important to them.
Lead magnets include content like PDF checklists, ebooks, reports, whitepapers, templates, videos and more. You can use these to boost engagement and generate more leads all whilst demonstrating how your brand can provide value in real-world situations.
Whenever used effectively, lead magnets can increase opt-in rates by 85% ! Here’s a quick summary on how to do it:
The key is great content
You can’t implement any kind of content marketing hacks if you don’t have a library of top quality content. The team associated with writers and SEO professionals at Marketing Insider Team can deliver you optimized, ready-to-publish content every week for just one year (or more! ). Check out our SEO Blog Writing Services to learn more or even schedule a quick consultation with me to get started!
The post Content Marketing Hackers to Increase Web Traffic and Prospects appeared initial on Advertising Insider Group .