#ContentWritingChat Recap: Conducting a Mid-Year Content Marketing Audit

You’ve caused it to be halfway through the year!

But are you on the right track to hit your content marketing goals? That’s an important question to ask yourself at the mid-year stage as you’re reviewing all your brand has accomplished up to now.

Why? Nicely, by conducting a articles marketing audit, you’re in a position to see where you’ve been successful and where your efforts have got fallen short. Then, you may make tweaks to your strategy, since needed, to ensure success in the second half of the year.

However , if you’ve never conducted an audit of this type before, you might be wondering how to begin. And luckily, that’s precisely what we talked about in this #ContentWritingChat!

#ContentWritingChat Recap: Conducting a Mid-Year Articles Marketing Audit

For this month’s #ContentWritingChat, we hosted a community talk where our chat participants are the stars of the show. Each one offered great insights into conducting an audit, so let’s dive to their tips!

Q1: What is a content marketing audit?

An audit will require you to take inventory of your content on all the stations you’re actively using. This way, you can measure the performance of everything you’ve published and determine areas for improvement.

Since Andrew said, an review is an opportunity to identify what has and hasn’t been effective within your content marketing strategy. He says to make note of things like publishing days and times, popular topics, etc . You can also compare titles, time on web page, and other details to prior content to see how it piles up.

Q2: Why is it important to carry out an audit of your content marketing strategy?

A content advertising audit is a great way to observe how your content has been performing. Doing this allows you to see what changes should be made to your strategy moving forward.

When you know what is been working and executing well for you, you can continue to keep focus your efforts there to make sure you’re providing value for your audience.

Q3: Before diving in, you need a few tools to make the work easier. Which tools would you recommend for a content advertising audit?

Google Analytics is great for tracking site data. If you use a booking tool for social media, like Hootsuite, it’ll be smart to check their built-in analytics as well. Then, you can record data in a spreadsheet in order to easily review later.

Andrea shared a helpful list of tools that’s worth checking out if you need some ideas!

Q4: Everything dates back to your goals. What kind of objectives might someone set when it comes to their content marketing?

Consistency is definitely a great goal to pursue!

Everyone’s goals will vary, however, many common ones include: bringing in leads, boosting sales, plus generating brand awareness.

Q5: Part of conducting an audit requires you to take inventory of your content and analyze its overall performance. Which metrics should you be monitoring during this stage?

As part of your content marketing audit, you may want to track things like shares, engagement, e-mail open rates, etc .

If your web site is still on the newer aspect and hasn’t generated many visitors yet, review the content by itself. Are there any opportunities for enhancement?

Q6: If you see your content isn’t performing as hoped, what can you do to turn things around in an effort to generate more traffic, engagement, plus conversions?

To improve efficiency, you need to first identify exactly where things are going wrong. Should you be not seeing a decent amount of traffic on your content, review it to see if it is properly optimized. Then, step-up your promotion on social networking and via email marketing.

If you’re seeing a respectable amount of traffic, but your content material isn’t converting… Look at the content material itself. Is your post attractive to its reader? Is your proactive approach clear?

Compare content material that isn’t performing well to the content pieces that have been effective in the past. Andrew suggests looking at the title, intro, and so forth to see where improvements could be made.

Q7: How often should you perform an audit of your content and your content marketing strategy?

A quarterly audit is a great way to go!

Or you can choose monthly, especially if you’re producing a lot of content.

Want to join us for the next #ContentWritingChat? Indicate your calendars for the 1st Tuesday of every month in 10 AM Central. And be sure to follow us on Twitter: @ExpWriters.

The post #ContentWritingChat Recap: Conducting a Mid-Year Content Marketing and advertising Audit made an appearance first on Express Writers .

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