#ContentWritingChat Recap: Marketing Yourself to Build a Successful Online Brand with Liz Willits

This month’s #ContentWritingChat was actually inspired by a tweet.

Properly, a twine of tweets . Almost all written by a previous visitor on our chat, Liz Willits.

In 2020, Liz made the decision to depart her job and develop her own marketing business. She wound up sharing 20 takeaways she learned since consuming that leap and supplied some amazing nuggets of wisdom in the process.

And we thought it would associated with perfect Twitter chat upon building a successful online brand, something many people are trying to do today. So , let’s dive into the recap!

#ContentWritingChat Recap: Marketing and advertising Yourself to Build a Successful On-line Brand with Liz Willits

As mentioned, our guest host for this month’s chat was Liz Willits . She’s a marketer for SaaS online companies, conversion copywriter, and plus instructor at UVM.

Q1: Marketing your self can be tricky, especially when your niche is saturated. How will you ensure you’re standing out from the rest?

Liz’s advice is to become the professional for the industry you’re within or the service you provide. When you’re a master at what you do, it helps you to definitely stand out and attract all of the right people to your brand name. People want to know you know you itens and showing up, adding value, and stepping into the function of an expert will help do that.

As Kushlani pointed out, it’s vital that you add value. If you aren’t adding value, why would anyone bother following you or engaging with you? Know what you have to offer your audience and deliver it consistently through your chosen channels (blog, podcast, social media, etc . ).

To stand out, you have to use your tone of voice. Be willing to speak up and share your thoughts and opinions. Teach people things they’re interested in learning. You can’t create a brand if you aren’t putting yourself out there and delivering value.

Having a clear brand information will allow you to attract the right people to your corner of the internet. Make it obvious what you do plus who you serve so people who are looking for what you have to give you will find you and connect with a person.

Q2: Social networking is a great way to market yourself and build a brand. Whenever you’re just getting started, how can you choose which platforms to use? Should you focus on only one in the beginning before expanding to other people?

Liz suggests focusing on just one platform when you’re just starting out. Sometimes it can be overwhelming to do a lot of at once. That means you want to be smart about which platform a person invest your time and energy into. She suggests 1st determining where your target audience is before going any further.

Masooma feels the same way. The social media systems you want to be on are the types where your audience is frequently hanging out. If you’re on the incorrect platforms, they won’t stand a chance at finding a person.

As Shawn said, \ to jump on a new system just because it’s what everybody else is doing. If your audience isn’t on TikTok, it will not be worthwhile for you to invest power into creating content generally there. Focus on being where your own audience spends the most time.

Kathryn offered a great suggestion to implement whenever new social media platforms come along. Even if you aren’t sure it’s a platform you’ll use right away, it’s still worthwhile to generate an account and secure your own username. This way, it’ll become there for you should you choose to sign up for and use the platform.

Q3: Could it be worthwhile to land speaking opportunities on podcasts with conferences? If so, how can you presentation yourself as a credible guest speaker?

Liz thinks talking opportunities are definitely worth it. Nevertheless , if you’re serious about building a profitable online brand, you want to be sensible about which opportunities a person say yes to.

As Sarah mentioned, talking on podcasts or for the big stage at meetings will help you establish yourself being an expert in your field. Then, you can list those achievements on your website to boost reliability.

Should you be going to pitch yourself for an opportunities of this nature, find a unique perspective to focus on. It will help you stand out from the other pitches.

It is a great piece of advice from Masooma. When pitching, make certain you’re focused on reaching out to platforms that will help you reach more people within your target audience. Then, make it a point to connect with the host upon social media and establish a romantic relationship.

Carla agrees that you want these talking opportunities to be relevant to your target audience. Your content will appeal to them and it’ll end up being easier to generate conversions when that’s your end goal.

Just make sure you keep track of all these speaking engagements so you can use them as a portfolio later on. They’ll come in handy when harrassing yourself for future possibilities.

Q4: When you build your brand, is it preferable to have a bunch of offerings or perhaps a few key services/products which you provide to your audience? Why?

Liz’s recommendations is to keep it simple. It is easier to handle when you just have a few key services that provide a solution your target audience is looking for.

It’s at all times better to be an expert at a few things, rather than “just okay” at a bunch of matters. Don’t allow yourself to get distracted by what everyone else does.

Julia suggests creating and growing one particular service first. Stay focused and put in the work to grow and build your community. She actually shared a helpful workshop that you may find beneficial if you’re wanting to build a team to assist. Check it out in the link above.

Simply by sticking with just a few services, you can experiment and see what works best for you and your audience. Then, it’ll be easier to make modifications along the way. Should you want to add a lot more products or services later on, you can do that will.

You can always expand your offerings down the line based on exactly what your audience needs. Dana knows it’s important to pay attention to what’s resonating with your clients, so don’t be afraid to adapt if necessary.

Q5: Should new brands invest in email marketing? What benefits does it provide?

As Liz mentioned, the great thing about an email list is that you control it. Those who have subscribed to your list have decided to be there, are awaiting content from you, and are frequently ready to engage with what you have to say.

Kushlani said that email is a great way to educate and foster your audience over time. You just need to to make sure you stick with it and keep your list “warm” simply by sending out new content regularly.

Carla brings up a great point about how all of us don’t own the social media systems we invest so much time and effort into. However , you do personal your email list. It is important to focus your efforts upon something you own and are in control of.

And as Masooma said, \ to worry about algorithms with your e-mail list. Instead of being at the particular mercy of ever-changing social networking algorithms that control just how your content is ranked, you can just write and email and hit send, knowing it’ll lend in subscribers’ email.

Offering freebies is a great way to start building your list. Then, it’s up to you to send great emails that will keep your list engaged. Check out Julia’s freebie (linked above) for tips.

After you have built that list, get Shawn’s advice. Don’t junk e-mail your subscribers.

And let’s face it, the sooner you get started, the better. Do not wait to begin building that will list!

Q6: What’s the best advice you might have for someone looking to begin their own brand?

If you want to start your own personal brand, never let fear stand in your way. There are always going to be something scary that pops up, but you can’t let it stop a person. If you do, you’ll always feel dissapointed that you didn’t go for it.

Julia’s tips is to build a brand about something you’ll actually take pleasure in doing. It’s going to end up being hard work and if you don’t love it, you’ll get discouraged quickly.

This is an amazing quote that will Shawn shared. Remember this.

Carla offered some helpful tips, such as getting clear on the offer and who your own audience is, building a message list, etc . There’s a lot to do, but really you simply need to get started.

The right investments can go quite a distance in growing your brand. Joana suggests investing in website visuals because that can help a person stand out and will leave a great first impression.

A lot of great tidbits in this twitter update! Focus on adding value, experiment with new things, and be consistent. Definitely take this advice to heart.

Q7: How can you know when it’s the perfect time to leave your day work and go full-time with your own brand?

Meant for Liz, she knew it was right to go full-time as soon as she had built a considerable LinkedIn following, had 7+ months of a financial safety net, and she knew there was a demand for the work the girl was doing. Consider the things when making this choice for yourself.

Carla suggests using your current job to finance your dream. Once your brand can sustain you economically, you may want to consider stepping down from the day job.

Plus sometimes there’s just this particular inner knowing that it’s the suitable time to focus on your brand name full-time.

Want to join us for the next #ContentWritingChat? It occurs on the first Tuesday of every month at 10 AM Central. Follow @ExpWriters and @writingchat to stay updated.

The blog post #ContentWritingChat Summarize: Marketing Yourself to Build a Effective Online Brand with Liz Willits appeared first on Express Writers .

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