#ContentWritingChat Recap: Measuring Content Marketing Success With Amanda Webb

You may spend quite a bit of time, effort, and money when it comes to your content marketing and advertising efforts. So , don’t you would like to make sure you’re seeing a return on your investment? Of course!

That’s why it is crucial you take the time to measure your content marketing success so that you can see what performs well and what doesn’t. This way, you’re able to focus on creating the content that’s going to generate the very best results, allowing you to get more bang for your buck.

But how can you go about tracking this type of data? We’re breaking it all straight down for you in this month’s #ContentWritingChat. Let’s dive into the suggestions!

#ContentWritingChat Recap: Measuring Content Marketing Success With Amanda Webb

Our guest host with this month was Amanda Webb. Amanda is a digital internet marketer who knows a thing or two about diving into your analytics to determine whether your content marketing efforts are usually paying off. After all, her objective is to help boost your ROI in business!

Q1: Why is it important to monitor the success of your content marketing initiatives?

As Amanda pointed out, it takes time to create great content. And because our own time is precious, it’s important that we’re being smart about where we’re leading our attention. You wouldn’t want to continue investing lots of time into something that isn’t working out, would you? By measuring your content marketing success, you are able to spend your time more smartly.

When do a heavy dive into your analytics to find out how your content is performing, you’ll also gain a much better understanding of what resonates with your target audience. This will allow you to make more of the content they want and enjoy.

Dana knows it’s all about providing value to your audience. But how will you know you are providing value unless you really review the data to see just how people are responding to your content? You won’t! Tracking key metrics will allow you to create a more effective technique moving forward.

Don’t danger publishing the wrong content! The actual research to figure out what your own audience wants to see a person and you’ll drive more traffic, engagement, and sales.

Q2: How can you know which metrics are important to track? Should you track the same things for every piece of content material or does it change along with each content marketing campaign?

Always make sure to set objectives for every piece of content a person create. Amanda shared some great examples of common goals you might work toward, including developing brand awareness, growing your own email list, and improving sales.

The metrics you monitor will always be tied back to your own marketing goals. And as Andrew pointed out, this can vary simply by campaign depending on what the purpose of the campaign is.

A few metrics which are always smart to track consist of: traffic, engagement, and conversions. Those are things we all want to see as creators.

For Carla, it is all about tracking conversations and conversions. Both are crucial metrics to pay attention to when you’re a business owner or marketer.

Q3: What about vanity metrics? Are they really worth tracking?

Amanda offered some great information on vanity metrics. And as she said, audience development is great to track, but you make sure you’re building an audience of the right individuals if you want to see long-term achievement.

Just make sure the vanity metrics aren’t distracting you from the main objectives of the campaigns you’re operating.

Q4: When do you measure content marketing success? Weekly, monthly, quarterly?

It’s clear that Amanda sees the benefit in regularly tracking key data just for content marketing success. The girl suggests monitoring new content material or campaigns on a daily basis. For more long-term strategies, she suggests monitoring data on a weekly or monthly basis. Carrying this out allows you to tweak your technique as needed.

Andrew likes to do a weekly review to get a feeling of how his content is usually performing. He also will monthly and quarterly reviews, which allow him to go serious into his analytics and gain a better understanding of just how his content is carrying out.

Q5: What do you think are the most effective go-to tools for tracking the success of your content marketing initiatives?

Amanda shared several great tool suggestions, including Google Analytics, which is a basic piece for any content creator. The girl also recommends using a period tracker like Toggl. This allow you to see how much time you’re spending on marketing tasks.

Andrew’s favorites include Google Analytics and Hootsuite. If you use the third-party social media scheduling device like Hootsuite, their analytics will be so helpful in measuring content marketing achievement.

For Carla, it’s all about Search engines Analytics, Later, and Fb Business Suite. These are really worth checking out if you haven’t already.

And don’t forget! There are built-in analytics for many of the platforms we use on a daily basis. For instance, Twitter has analytics that provide plenty of information about your content and your account growth.

Q6: What do you do when you’ re not seeing your desired results? What strategic actions can you take to drive more traffic, engagement, plus sales?

Sometimes the content a person worked so hard to create doesn’t perform as well as you’d hoped. It happens to the best people and is no reason to become discouraged. Instead, follow Amanda’s advice. Figure out why your content is usually working by tweaking various elements to see if something changes. You can swap your headline or test different CTAs to see what works greatest.

There’s no shame in abandoning the content format or technique that isn’t working for you. Make absolutely certain you’ve allowed ample time for you to measure your success to find out if there are any benefits before moving onto something different.

Upgrading copy and adding new images can go a long way in order to refresh your content and drive more interest. And as Toby said, something as simple because changing your posting plan on social media can make a huge difference when it comes to driving impressions plus engagement.

Q7: When is it worth putting advertising dollars behind an item of content to generate more attention for it?

Amanda’s advice is to not place money behind a piece of content that isn’t performing well organically. She suggests making some tweaks to boost functionality before putting a portion of your advertising budget behind this. She also said it is smart to put money behind sales content so you can increase conversions.

Want to join the next #ContentWritingChat? It happens on the very first Tuesday of every month at 10 AM Central. Just follow @ExpWriters to stay updated.

The particular post #ContentWritingChat Recap: Measuring Content Marketing Success With Amanda Webb appeared very first on Convey Writers .

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