#ContentWritingChat Recap: Speak Your Content: The Case for Social Audio and Podcasting with Jennifer Navarrete

With all the popularity of podcasting and platforms like Clubhouse plus Twitter Spaces, many brand names are jumping on board with audio content.

It’s become a pretty powerful way for them to connect with their own audience on a much deeper degree and to establish the all-important Know, Like, and Believe in Factor.

With this #ContentWritingChat, we talked about the advantages of adding audio to your articles strategy, how to have joining conversations, and more. With these suggestions, you’ll become a social audio and podcasting pro very quickly at all.

#ContentWritingChat Recap: Speak Your Content: The Case for Social Audio & Podcasting with Jennifer Navarrete

Our visitor host for this month’s conversation was Jennifer Navarrete . She’s a virtual event producer, continues to be podcasting for 16 years, and is the founder of #NaPodPoMo. If you follow the girl on Twitter, you’ll make sure to find her sharing voice tweets and going survive Spaces, so it’s quite clear she has a passion for audio content.

Q1: What are a few of the benefits of audio content and how will a brand know issue is the right move in terms of content creation?

In terms of advantages, Jennifer feels audio articles is great for multitaskers. You can easily track into a podcast or a reside conversation on Twitter Areas while you’re doing home chores or getting outside for a walk.

Before you dive into creating sound content, it’s smart to inquire your audience if it’s something they’re interested in. All of us have preferences on how they like to learn things, whether it’s through blogs, videos, or even podcasts. If they’re enthusiastic about the idea, you’ll know to go forward.

As Shawn said, the overall experience is improved with audio content. Individuals are able to better detect your feelings and passion through the way you’re speaking, often making it a more powerful experience.

Audio articles gives you the opportunity to humanize your brand, as people can get to know you on a deeper level.

Q2: Twitter Spaces and Clubhouse have become pretty popular. How can you make sure these live discussions are engaging to keep listeners interested?

Jennifer’s advice is to utilize the Nest within Spaces. Use this area to share more information that can help shape the direction of the conversation.

With Clubhouse, her suggestions is to utilize Clubs and to schedule your events in advance. It’s a great way to give people the opportunity to see what’s approaching next so they can plan to sign up for.

Q3: Any time a talk on Spaces or Clubhouse ends, it’ s i9000 gone for good. Is there a way to repurpose these conversations therefore those who missed out could benefit?

If you want your Tweets Spaces to have a longer lifestyle, Jennifer recommends trying Happs to livestream your Areas and record them to get playback later.

For those using Clubhouse, consider cutting and sharing 30 secs of audio from your discussion. And be on the lookout for recording options in the future.

As Joanna said, many people are already recording their Twitter Spaces plus Clubhouse rooms to create sound replays for their audience. Another option is to write the blog post based on the tips shared in the live conversation.

Try acquiring notes while you’re live and use them to create a post recap of all the best tips that were shared.

Shawn suggests recording the conversations and uploading them to SoundCloud later. You can even share all of them on your blog with custom made graphics.

Q4: What are some tips you will offer to someone prior to starting a podcast?

Jennifer’s advice? Begin! As she pointed out, you have the necessary tools with you now (your phone), so there’s no reason not to do it now.

Kushlani suggests preparing some relevant and well-timed topics ahead of time. It’s continually good to brainstorm ideas before diving in so you’ll have plenty of topics to discuss.

Mack also finds planning to end up being really helpful. His advice is to plan your plan and. the first two months (or two weeks) worth associated with shows so you’ll have plenty of content lined up and ready to make.

Don’t feel the pressure to script your episodes in advance. Give yourself the opportunity to just let the conversation movement for a truly authentic experience.

Q5: How will you promote the podcast in order to consistently bring in subscribers and generate downloads? What about advertising your talks on Areas or Clubhouse?

If you want more people to check out your podcast and your Twitter Spaces, you have to spread the term. Tell people about what you’re doing because you can’t expect them to just figure this out on their own.

Since Jennifer said, we all like storytelling, so find a way to tell the story of what you are creating to build up to your actual launch.

Simply by teasing podcast episodes ahead of time, you can get people excited with regard to what’s coming up. It gives all of them something to look forward in order to. Consider recording a little of the conversation as you are recording and sharing this to your social media platforms like Instagram Stories.

Make use of your existing social media channels, your email list, and so forth to let people learn about new podcast episodes and live conversations on Areas or Clubhouse. To gain a lot more exposure for your podcast in particular, you can seek opportunities to be considered a guest on other shows.

Q6: Is it necessary to invest in audio equipment? If you are, what would you recommend?

These suggestions from Jennifer are fantastic for getting started with developing audio content.

Just remember that you don’t need to break the bank. There are many affordable options that will nevertheless produce quality results.

At the end of the day, quality is key with audio content. You need to have crystal clear audio, otherwise individuals won’t tune in.

Luckily, our phones produce some pretty great audio, so you can often get started with that if you aren’t capable of invest in equipment.

Ultimately, you can’t let the insufficient fancy equipment stop a person from getting started. Jump in with what you currently have and upgrade later.

Q7: How will you know if audio content is paying off for you? Are there specific metrics to consider when it comes to both social audio and podcasting?

You should know what success looks like to suit your needs. As Jennifer said, obtain clear on your KPIs and that means you know which metrics to pay attention to.

Mack says to check on things like number of downloads plus time listened when it comes to your podcast. This gives you an indication of whether or not people are fascinated and listening to the very end of your episodes.

Want to join all of us for the next #ContentWritingChat? Indicate your calendar for the first Tuesday of every month with 10 AM Central and we’ll see you there! Do not forget to follow @ExpWriters to stay up-to-date.

The post #ContentWritingChat Recap: Speak Your Content: The Case for Social Audio & Podcasting with Jennifer Navarrete appeared very first on Express Writers .

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