Cross-Platform Experiences Can Help Marketing: Insights From Google Play’s Best 2021

Google announced the those who win of Search engines Play’s Best of 2021 , a celebration of apps and games that produced positive contributions to tradition this year. This is the first time Google expands the awards to apps and games upon tablets, smartwatches, and Televisions.

While it may look like only a fun award to keep on the right track of the top apps chosen in each category, Search engines Play’ s Best of 2021 has brought more insights about your brand name strategy compared to you realize.

A little bit of context

Within the last couple of years, the COVID-19 outbreak forced people around the world to remain home and adopt interpersonal distancing practices. For many, this scenario produced anxiety, uncertainties, isolation, and a potential major wellness risk due to isolation. Doing offers proved to be a good measure of relief, as we can see in the Washington Post article about the games that will got us through the outbreak .

Multiplayer games, especially, allowed us to connect along with friends (and even create new ones), enjoy several fun moments together, and be part of a community, even if we were physically apart.

But how about making multiplayer games cross-platform? Well, it happens that will it’s easier to gather friends to play the same game jointly if the title works on various devices. Even if you don’t have a Nintendo Switch or the iphone, it’s still possible to play Pokémon UNITE with your buddies if they have an Android smartphone.

Plus applying the cross-platform technique (even better if coupled with interactive articles and gamification tools) can lead to powerful results for your brand.

Cross-Platform Development and Marketing Insights through Google Play’s Best of 2021

A partnership between Unity and The Harris Poll produced the Cross-Platform Gaming 2021 Report . The report explains that will:

Over half (56%) of all Americans played multi-player games in the past year and also a significant majority (87%) of these gamers have played cross-platform games; 43% of cross-platform gamers express that they want more cross-platform game options.

So , for the online game industry, it looks like crossplay gaming is a major craze for multiplayer titles to any extent further. But what can marketers take from this?

Leverage interactivity and gamification in your content strategy

Games are some of the most interactive and immersive experiences around.

Delivering interactive content in a gamified way can be a good method for your brand to engage the audience. This is especially true if it’s an audience composed of young adults (18-34) and if they’re used to a game logic involving duties, rewards, completing missions plus leveling up.

This video clip by Gamify shows types of gamification techniques to consider:

Cross-platform is key

Whatever the interactive articles strategy you use, it’s crucial to bear in mind that, for users, the particular less friction we have in between platforms, the better it is for engagement.

This is even more essential when users can interact with each other during the experience. Which means you should avoid a questions or an advergame functions well on iOS but has serious bugs on Android, desktops, and so on.

Do not forget humans are social beings

During the pandemic, a significant number of individuals engaged in playing video games. Once the pandemic is finally announced over, it is possible that people will spend more of their time outdoors and with friends and family.

According to this article we can deduce that people became a lot more open to using games because social spaces as gaming is an “inherently social extramarital relationship. ” This may indicate that will they can be more open to similar interactive encounters, too .

It may be tougher to catch the attention of the target audience these days, but listening to their own pains and developing crafting ideas for interactivity and engagement can be a game-changer in your technique.

The write-up Cross-Platform Experiences Can Help Marketing: Insights From Google Play’s Best 2021 appeared first on Rock Content .

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