DAM Is Key to Creating Personalized Content. Here’s Why

Before we arrive at DAM and personalization, food for thought. You should consider rating your personalization on a size of 1-10.

Scratch that. How about you rate it from a rude “ Hey, you” to a warm “ Hey, Jane” instead.

How do the subject lines of those every week newsletters you send each morning fare or the pitches you’ ve been sending?

If you feel that you’ ve hit the roof on what you can squeeze from personalization, Don’ t be anxious. The lead generation deities left you a little something just for moments like this.

It’ s called an electronic Asset Management System Software program.

On the other hand, this and other Accepted blogs are like a tiny guide the gods also left behind. It will tell you how the gears in your Electronic Asset Management systems may fit into the sprockets of your personalization strategy.

That and everything in between.

This blog will cover the following sections:

  • What’ s In A Name, The Difference Between “ Hi, you” and “ Hey there, Jane”
  • Exactly why 51% of marketers declare personalization is their highest priority, the Benefits
  • WTF Is Digital Resource Management Software
  • Your Personalized Strategies Supercharged having a Digital Asset Management Software
  • Say Goodbye To Generic Communication With Pleasant

What’ s Within a Name, The Difference Between “ Hey” and “ Hi, Jane”

If you’ ve been around digital marketing for some time, you’ ve probably heard about customization enough to write an NYT bestseller.

Well, do you believe the hype? According to the numbers, you should.

Personalization is the best point to happen to lead growing since SEO.

However , it’ s depressing to see the number of businesses yet to unleash the power of personalization in their growth methods. Don’ t be one of these.

Some of the quantities to bring everything into viewpoint are:

  • 90% of US Consumers find advertising personalization somewhat or extremely appealing.
  • 63% of shoppers will stop buying from brands that use poor personalization tactics.
  • 42% of consumers are usually annoyed when content isn’ t personalized.
  • Personalized homepage interactions inspired 85% of customers to buy.
  • Personalized email subject matter lines generate 50% higher open rates.

Why 51% of marketing experts say that personalization is their own utmost priority, the Benefits

Customization will bring your own customer relations into a brand new era. Speak about customer trust, a lower bounce rate, improved engagement, brand loyalty, and everything you and other business people imagine at night.

Along with personalization, most of this is attainable. Some of the benefits you should anticipate once you perfect personalization in your business include:

1 . Advancing Customer Relationship

All the complexities about customers, the millions of studies, as well as the heaps of books all reduced to one word.


As soon as your target audience can develop a personal relationship with your brand, you’ re halfway carried out with trust. What better way to achieve this than personalization?

Personalized content will lead your client with the awareness, delight, consideration, plus eventual purchase stage of their journey.

2 . Create Better Consumer Experiences

“ People will forget what you said to them and what you did. However , they’ ll never forget how you made them feel ” – Somebody famous or Maya Angelou for personalization’ s i9000 sake.

Such as many other marketers, you don’ t play when it comes to CX, which is totally understandable provided its importance.

From your customer’ s point of view, personalization will bring convenience to their lives. This includes helping these to:

  • Obtain exclusive discounts on companies content they like
  • Receive personalized product suggestions
  • Discover products and content faster and easier

Personalization is among the best ways of delighting a customer, and you should think about adding it to your CX strategies.

3. More Conversions and Increased Revenue

Eighty % of consumers are more likely to make a purchase when brands offer a more personalized experience.

Applying personalization is available in handy when converting clients and making sales. This is especially true when you go the extra mile and utilize personalization in landing web pages and calls to activity.

Exactly what Digital Asset Management Software

A Digital Asset Management Software (DAM) is a system that stores, organizes, retrieves, and shares all your advertising assets.

This consists of your videos, audio, image images, and sound songs of your marketing department.

However , this dictionary definition has 2015 composed all over it. DAM systems have changed over the years.

They now have capacities a person wouldn’ t have dreamed a few years ago, such as:

  • Automation
  • Data and analytics
  • AI and Machine Learning

These recent developments and features have made digital asset management an essential tool for effecting personalization.

Digital asset management systems, given that they have main access to all your data, are usually your best bet for collecting, examining, and organizing data that you could leverage in personalization.

Your Personalized Strategies Supercharged with a Electronic Asset Management Software

This is what happens when an unstoppable object meets a good immovable object.

You don’ t have to imagine. Just bring an effective DAM with an equally efficient marketing strategy, and then stand back and watch the magic unfold.

Zero doubts that your personalization strategy is able. However , maybe a little push from the sophisticated DAM system is all of the it needs to give you that edge above the competition.

DAM software will bring these into your personalization strategy:

  • Conversion price optimization
  • An electronic experience platform
  • Dynamic content optimization
  • Automation of mundane tasks

1 . Build Better Buyer Personas

With the data your own DAM collects from the footprints your customers make online, you’ re better poised to nail your buyer personas.

Once you learn that your prospective client Tom takes black coffee each morning, the possibilities of what you can do with that information are usually endless.

The next email marketing subject line could be:

“ Hi, Tom! Here’ s 7 Equally Strong Marketing Strategies To Read With Your Morning Make. ”

Even your dad who cannot stand email would open that message. That said, the data that a Digital Asset Management Software collects online has never been this important.

It will give you regarding:

  • The particular gender/identification of your prospect
  • Key dates such as birthdays and anniversaries
  • Your prospect’ ersus shopping preferences
  • Your prospects beliefs like vegan, climate-conscious, etc .

2 . Create Better Content

Content creation is not the backbone of inbound marketing. That’ s a typical misconception.

Relevant content creation is, and it’ s, a thin line many businesses often skip.

Once you have jumped onto the SEO or even inbound marketing train, the next step is to ideate and curate relevant content for your audiences.

The data that you collect from personalization initiatives makes it easy to create targeted articles. Some of this is data about:

  • Physical locations
  • Individual preferences
  • Nearby festivals and holidays etc .
  • Views and preferences

3. Conquer Content material Bottlenecks

Eighty percent of internet marketers say it takes about twelve weeks to complete a articles marketing campaign (Internal Welcome & Sirkin study. )

The process of content creation from ideation to publishing can be overwhelming. Above that, a minimal content velocity uses most of the resources you would have used on more productive activities like personalization.

DAM software works by bringing your digital assets under a single dash (more about this single dash towards the end). From here:

  • You can find all of your content whenever you need it
  • Your team members can now self-service with your minimal input
  • The DAM automates your approval, evaluation, and collaboration processes

With all of the video, audio, graphics, and documents under one system, it’ s easier that you should disperse, manage and post this content automatically using DAM software.

4. Content Atomization

Oblivious to a lot of, clients’ needs and choices shift as they move through channel to channel.

Think about it; the email you send your client on the Monday morning should vary from the Instagram marketing a person send them on a Sunday afternoon.

Using this, optimizing your content and making sure dynamic delivery becomes necessary to maintaining the relevance of the content despite changing conditions.

With the rise of omnichannel monitoring, this can prove to be a challenge, but not with DAM. Current DAM software program can optimize and atomize your content depending on the circumstances.

This way, you can immediately change the:

  • Theme colors
  • Tone
  • Size
  • Cropping
  • Images and videos of your content according to circumstances

5. Repurpose Existing Content and Customize It

Seventy-one percent of entrepreneurs say being able to repurpose articles is very important (Welcome & Sirkin Internal Study Jan 2021).

Creating special experiences becomes a hassle the more clients you have to reach. At some time, repurposed content becomes a more viable option for at-scale marketing and advertising.

However , is there a way to ensure unique experiences from personalized content?

Well, you probably suspected it. DAM software may repurpose and customize your previous content such that each recipient gets a unique outreach.

Don’ t Know Where to Start: How About Bringing Everything Under A One Dashboard.

That’ s a lot. Consider all the work of running a personalized campaign. That’ s i9000 why legends trust Welcome .

Not only will Welcome come with all the efficiencies and capabilities of a modern DAM system, but it’ s also a favorite because of its ability to bring all aspects of your campaign within reach under a single dashboard.

From this dashboard, you can handle workflows, track progress, plus link up with your groups. Get started with a totally free Welcome account today !

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