Let’s become honest: static content can be a little boring.
It has got the job done, and can help to keep your audiences informed by giving useful and important information, however it doesn’t create interest in your readers.
Interactive content is the new frontier of content marketing and advertising.
Finding places in your content marketing strategy to add elements of interactive content can help you increase wedding rates and bring audiences back for more with entertaining content.
Viewers like to have interactive experiences, plus increases in interactive movies, calculators, and quizzes have got helped companies gain the attention of key audiences.
One area that often will get overlooked is blog posts.
Blogs are typically static content that helps provide readers with answers to questions and details about your services or industry.
Nevertheless , creating interactive blog posts can help your company grow your audienc e and create more cable connections with readers.
In this post, we will cover the following topics:
What are Online Blog Posts?
Interactive blog posts are different from other forms of interactive content material.
An interactive video , for instance , is a full strategy by itself. But interactive blog posts are usually, at their core, static content pieces that have interactive components added in.
This helps to make the static content material more engaging while still keeping the format of a blog post.
Adding in these interactive elements to traditional blog posts helps you to improve the overall reader experience with the piece while nevertheless maintaining the integrity of a blog post.
The write-up remains static but comes up as a more engaging content type that creates a good reader experience.
In this sense, a GIF or image is not a good option to increase engagement and use within place of an interactive element.
A reader does not interact with a GIF, even though it is in movement and more interesting than a static image.
Interactive elements need more active participation through users.
The calculator that helps calculate RETURN ON INVESTMENT in a blog about the importance of tracking ROI is a much better option ( we actually did this particular in this post ).
What are the Benefits of Interactive Blogs?
So why are interactive blog posts important? Do they actually bring about worthwhile benefits to your content marketing strategy?
There are numerous ways that interactive content can help you achieve your marketing goals , and interactive blogs play a large role in that success.
Blog posts generally are your most common and consistent source of content , and you probably update your website regularly to help your SEARCH ENGINE OPTIMIZATION and gain more traffic.
Adding interactive components helps to amplify their achieve. It also:
Increase Time upon Page
Your users take more time on a page when you will find interactive elements.
The embedded content provides them a reason to stay as they can click, play, learn, and build relationships the interactive elements rather than skimming an article and making the page.
While time on the page by itself isn’t a metric this means much to your bottom line, it does relate to your engagement plus conversion rates .
Readers that invest a longer time on a page are more likely to convert to the next stage of the marketing funnel .
Build Brand Understanding
The strongest brands come with an easily-recognizable message and style that helps them stay in front of the competition and lets all of them stand out.
Interactive content gives you new areas in order to expand your brand voice and provide excellent value for your audiences.
Improve Click-through Rates
Improving your click through rates , or CTR, is often a major marketing objective in companies of all dimensions.
CTR refers to the percentage of your readers that will click on a link like your CTA or hyperlinks. This is the conversion metric that helps you track the journey of your customers.
I nteractive CTAs or other interactive elements help visitors find value in the articles on the page, leading them to be more more likely to click on links.
Boost Your Product sales
As well as directly helping your own users improve their experiences when engaging with interactive content, it can also help you indirectly enhance their experience by gathering important data for sales, assisting move people through the sales funnel, or identifying pain points and needs of your customers.
The final goal of marketing would be to help get users into the brand’s sales funnels , and any steps that may be made to improve the experience will help you get your users to the next element of their journey.
Enhancing the client Experience
One of the biggest benefits of online blog posts and interactive content material, in general, is that they help improve the experience customers have on a web page.
Just reading through a wall of text is not that interesting, even if it is necessary.
Interactive elements place your customer in the driver’s seat and let them really feel in control of their own buyer’ s journey.
It helps all of them feel more attached to the content and increases the enjoyment they get out of their particular research and discovery intervals.
It also helps your readers appreciate the experience plus allows your brand to stand out from the competition.
Helps You Collect Data
Another benefit of online blog posts is the data you can collect from users which participate in your content.
Certain forms of interactive content like calculators or quizzes can have types to collect information built-in, and oftentimes the appeal of the particular interactive elements is enough in order to convince readers to fill in their information.
Some of the platforms used to generate interactive content — Ion , such as — can also have behind-the-scenes collection equipment in place to capture audience data and information that will help you improve your interactive articles or help you learn more about participants.
Either way, investing in a tool can be a big benefit to help you create interactive content faster.
5 Effective Methods to Make Your Blog Posts A lot more Interactive
Adding interactive components to your blog posts can come in a few different formats.
Remember, interactive blog posts aren’t a separate form of content, but a traditional static blog with different elements added in to improve the experience.
Here are five different ways to make your blog posts a lot more interactive and help your own marketing efforts increase wedding rates.
1 . Quizzes
A good interactive questions is a kind of interactive format that takes a user through different questions and delivers a result.
The result is generated in the answers that users send, meaning that there can be customized results for each user, rather than only a few static options.
Quizzes are a great way to build fun into the blogs as well as help your own readers reach different findings.
They can furthermore help your users think about their problems and their own solutions via a different lens.
For instance , you can create a quiz in order to users figure out which of their marketing activities should be approached first.
Creating an interactive quiz with tools like Ion or additional platforms can help you quickly make your quiz created so you can add it to your blog posts.
After you’ve devised the questions you want to ask, you can plan various answers based on the inputs into your quiz.
Relating your quiz to your blog topic or the CTA can help improve conversion rates too.
2 . Videos
Interactive movies are another type of interactive component you can add to your blog posts.
These are videos that require user input in order to achieve different final results. For example , clicking a pop-up in the video can take you to a specific point in the movie, a different relevant video, or even help users control it viewing experience.
Interactive videos keep viewers watching videos for longer , and can help increase engagement together with your content.
It’s another way to optimize and improve the user experience and help your website content stand out from regular static posts.
In addition to assisting with your data metrics, online videos can also increase your brand popularity and help you build a stronger brand voice that will resonates with viewers.
Then, you are able to bring visitors back to your blog time and time again.
three or more. Calculators
Another great type of interactive content to add to your blogs is a calculator.
Interactive calculators make calculations based on data input and previously integrated data formulas. This produces a fully customized experience for the readers, even more so than the usual quiz.
While interactive quizzes will have common answers based on the results you plan in, an interactive calculator is completely unique based on the insight of individual users.
For example , an interactive calculator can have programmed formulas that will help determine ROI in line with the initial campaign budget and the resulting sales.
Each customer will have a different ROI rate based on the data installed in.
Using these personalized experiences built into your interactive blogs , visitors will value the content a person provide and will come back to use the same calculator again if it shows useful results to all of them.
They are great for end-of-funnel blogs, since a finance calculator can help close a offer or help users determine discounts, quantities, finances, and measurements.
Visuals are a great way to communicate a lot of information in a visually engaging method.
When you make them interactive graphics , you further improve the user experience and help get the information through to viewers.
Interactive graphics help your users explore images in order to find the parts that are highly relevant to their needs without needing to feel the entire graphic.
Rather than a static frame, customers have control over their observing experience. Personalized experiences are preferable for your audiences, and help them enjoy your content more.
By adding interactive graphics to your blog posts, you can help take the same static information that you receive in the post itself and display it in yet another way.
When the graphics are interactive, you can increase the variety of clicks and strengthen the particular message you give your readers. You can also get more details across to your audience compared to static images.
Excellent examples of interactive graphics consist of graphs with clickable lines to get more information on trends, statistical images that chart the particular points after the interaction, and pie charts that fill in as the user clicks plus engages with the image.
One of the most common interactive elements embedded into weblog pages are interactive maps .
Interactive maps can be customized to show what is displayed over the map based on the area in which the user lives or the locations they are searching within.
For example , if your map was showing different retailers of your product across the United States, the map can generate different results based on current location.
This helps your own users find the most helpful tips for their needs as soon as possible, as well as allowing them to have a personalized experience.
Maps can also be used to show weather, market trends, environmental information, locations, and population data.
When you include maps inside your interactive blog posts, you can assistance to create better user experiences as well as adding a sense of relevance and place to the content you have created.
When your content is grounded, your online blog posts will have a better possibility of being read and came back to.
Maps in many cases are simple plug-ins that can rapidly be added to pages with out too much effort placed on your own team.
Creating participating experiences with your audience will cause a wide array of benefits including higher engagement rates, more keys to press and conversions, and ultimately more sales for your brand.
Building content that helps to bridge the particular gap between static plus interactive can help your brand grow.
Interactive blog posts are only a part of what a full interactive advertising content strategy looks like.
Because digital marketing continues to grow plus develop, finding more locations for interactive content possibilities will help you stay ahead of the trends.
If you are interested in more information about interactive content, check out the free interactive content guide !
You’ll learn regarding different interactive formats, methods to include interactive elements into your strategies, and tips on how to put into action your new plan and get began today.
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