When talking about sales funnels, landing webpages always seem to be one of those topics where the experts tout the importance of high conversion rates.
The truth? Conversions aren’t the only thing in order to aim for.
Actually there are other pieces of data you can uncover depending on the type of landing page and what your audience will when they are finally upon site.
In this guide, we will discuss why landing web pages don’t have to always acquire a high conversion rate to be helpful to your digital marketing goals.
Plus, we’ll check out why interactive content is an important factor in making this process function.
What is a High Converting Landing Page?
A high switching landing page has two primary requirements.
- 1st, there is a primary goal to get your audience to take action.
- Second, this happens in a frequent rate compared to the overall number of visitors.
Let’s look at a couple of examples.
For a landing page that promotes a free ebook download in exchange for joining an email list, the sign-up for your list would be the conversion.
If the vast majority of site visitors sign up for the list, it is considered high converting.
In circumstances where a company is trying to boost clients for a service, the particular conversion is when a web page visitor schedules an appointment from the landing page.
For this situation, a full schedule would mean the particular page is high switching.
And there are dozens of additional scenarios, too.
A good eCommerce landing page where a customer makes a purchase would also be regarded a conversion. A sold-out product? Most likely, this is a high converting landing page.
As you can tell, there are many reasons why marketers spend a ton trying to get each of their landing pages to be high transforming.
They may not need to put in all that period, money, and effort if there are other possibilities available from a landing page that doesn’t convert nearly as often.
How Important Are Higher Converting Landing Pages?
Don’t get us wrong.
High converting landing pages are great for your business.
In the end, they encourage your target audience to take actions that could increase your profit in the future.
That is why it’s vital to get well-constructed buyer personas . It’s the only way to know their pains and what you can do to help them.
Studying SEARCH ENGINE OPTIMIZATION practices and the psychology of colors also comes in handy during the creation of a landing page that is supposed to generate lots of conversions.
But here’s the thing: even if a user doesn’t convert, you can still collect valuable data from them.
How? Using interactive landing pages.
What is an Interactive Landing Page?
An online landing page is a part of your sales funnel that offers a chance for conversion, but also gives the visitor a way to interact within another fashion.
This can be some thing as simple as watching a, answering a few questions, or getting involved in a small quiz.
Online landing pages can also present information in a smart way , encouraging users to learn the content — we did this in our Social Impact Report 2020 page, one example is.
“But what about the conversion rates? ”, you may ask.
Properly, the first thing you need to know is that online landing pages are already more effective at generating conversions than static ones.
That’s a well known fact. They are better at capturing people’s attention and maintaining them engaged.
But let’s say you are not converting. There are still many advantages of using interactive web pages , because you’re obtaining precious information.
You can confirm exactly where users are appealing with your content. The parts they liked and disliked the most. Where they are clicking or just scrolling without reading.
Then, you can use this information to improve your landing page, optimizing elements and sections, and making the user experience more interesting.
What you’ve collected will also give you updated information about your personas, allowing you to validate or adjust your strategies.
➤ So , the bottom line is: it’s ok not to have a high converting landing page at first.
What you truly need is a process to receive engagement data, so you can have a much better comprehension of your personas.
And you can try to perfect your squeeze page to boost your conversion price.
Benefits of Interactive Landing Pages That Go Method Beyond Conversion
Now that we have answered the question in the name, let’s cover other reasons why interactive landing pages are usually such a beneficial addition to your marketing mix.
Immediate positive first impression
Most people make up their minds about a brand within a fraction of a 2nd after landing on a web site.
The problem with this?
If your page isn’t properly, it could really hurt your whole marketing strategy — not just the specific landing page they are on.
However , interactive elements ensure visitors stay lengthier on your landing page.
They’re often more apt to check out that quiz or view the video to learn more about the idea that attracted them to click on your own link in the first place.
And that’s where they can discover more about your company and overall mission , which gives them more time to create an honest viewpoint.
In the end, this can go in any event — in your favor or towards it, depending on the interactive component you’ve created.
But at least they’re engaging, that is better than making a quick judgment.
Longer time on web page
Any digital marketer think that time on page is an important metric to study.
In the end, you can push all the traffic in the world to your website, but if people aren’t sticking around, then it is useless.
If you have interactive landing pages, your visitors are far more likely to stick around for a few minutes depending on the media you’re offering.
The longer this dwell time , the much more likely your visitors are interested in the details you’re providing.
And this could positively affect your conversion rate.
More satisfying user experience
The best part about making use of interactive landing pages? You can improve user experience significantly.
Most people are tired of looking at the same cookie-cutter landing page design and want to notice something unique.
When you are able to give them a one of a kind experience, you’re increasing their own satisfaction and overall view of your brand.
Of course , a much better overall user experience usually leads to — you suspected it! — a higher conversion rate.
See how this all of comes full circle?
By using interactive content, you can boost your landing pages for more solid results while also achieving other important goals.
Summary: Using Interactive Landing Webpages for Better Data
When you could see, high converting landing pages are definitely something you should be aiming for.
But when you use interactive landing webpages, you’re expanding your technique , gaining further insight into your target market, and offering a better brand experience.
Conversion becomes a natural consequence of most that, rather than the only objective.
Are you looking for more information on how to develop stellar interactive content?
We have you covered with an great ebook that teaches you the proper steps for taking your marketing to the next level .
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