Your brand has customers at each stage in the sales funnel . A few are at the beginning, and just obtaining familiarized with what you have to offer. Others are at the end, ready to transform and make a purchase from you.
Every step of the way, you have to be there to provide content which will take them one step closer to conversion.
Unlike the people already shopping in your store, readers of your weblog may not be quite ready to buy from you. And while the primary goals of content marketing are not to produce a sale immediately, it’ s great when it in fact happens and it’ s certainly worth trying. Given that it’ s unclear regardless of whether they’ re ready to purchase or not, it’ s going to be up to you to guide them towards a purchase with relevant and valuable content material.
There are a few primary methods for moving your blog readers towards a purchase:
1 . Get Them To Sign up
Offering a subscription website visitors to your email checklist after they read one of your blogs. Then send them particular content, like shopping instructions, comprised of products that are available in your online store.
2 . Retarget Them Across The Web
Remarketing to them via Google ads to purchase a product they read about on the blog. For example , if they clicked on your shopping guide to shoes and boots, you could then ensure that pictures of these shoes pop up in Google ads as they’ lso are surfing the web.
3. Retarget Them on Facebook & Instagram
Retargeting your readers on Facebook with ads. Insert compelling images from the ecommerce store and blog posts into the ads.
4. Place Smart Inner Links Within Your Content
Placing links to products within each blog and calls-to-action on the underside of every blog post. If visitors enjoy your blog content, they may want to see what else you have to offer.
The following are some examples of effective blog posts that may persuade readers to buy from ecommerce stores. You can draw upon these for inspiration in your own online shop and use them to try and convert your own personal website visitors.
Lowe’ s Goes DIY
On their website, Lowe’ s features a blog of DIY projects that weblog readers can try at home. For example , on their slideshow, “ 5 Tools to Make Your Paint Job Easier, ” they demonstrate tricks for doing just this, in addition to relevant images and links to purchase the products you need for each step of the way. They’ re providing useful concepts for the people who prefer to paint their homes themselves, combined with the products they need to get the job done right. Since the links to buy are usually conveniently on every glide, blog readers will be inclined to purchase from Lowe’ h.
Bed Bath & Beyond’ s Candle Guidebook
Bed Shower & Beyond sells many different types of candles. But in their particular post, “ Buying Guide to Candles: six Things to Know Before You Buy, ” they’ re aiming to inform their readers about the various kinds of candles available on the market. Along with highlight soy, paraffin and beeswax candles, in addition they go over wick type, size and shape, scents, burning and flameless candles and display strategies.
On the side of the blog post, they include a link to shop the store’ s full selection of candles if readers are so inclined.
Zappos’ Guide on Clothes Layering
Final September, just as the weather began to turn cold, Zappos published their blog post, “ 3 Cozy Layering Tips For That Unpredictable Drop Weather. ” This time-relevant post is focused on how to stay warm and obtain the perfect look even when it’ s chilly outside.
It’ s complete with in-body links to the most recent shirts, pants, and dresses available for purchase on the website. This post provides customers with aesthetic and functional ideas for fall clothing, making their lives simpler. Including the links in the post is a simple strategy to get them to buy these products specifically from Zappos.
Nieman Marcus’ Interview with Their Designer
On their weblog, Nieman Marcus features selection interviews with the designers whose products are available in their store. A single post, published in December, is focused on Jimmy Choo shoes , and includes an interview with the brand’ s Creative Director, Sandra Choi. She discusses the shoes for purchase in the online store as well as the motivation behind the styles.
Every shoe which is brought up is linked to so customers can click and buy. By giving the story behind moccasins, Nieman Marcus is presenting how unique their products are usually. They are also convincing blog readers that these shoes are really worth purchasing.
Overstock’ t Fun Quizzes
Overstock. com offers a mix of just-for-fun quizzes, as well as quizzes that highlight the various products they have got in their ecommerce store. On one “ The Price is Right” -esque quiz, website visitors can try and guess how much specific Overstock. possuindo products cost. Then, whether or not they get the query right, they are taken to a web link where they can purchase the item.
This is an satisfying way for visitors to see what products are on their website, in addition to test themselves on their price-guessing prowess.
Toys “ R” Us’ Concepts for Easter
In a Toys “ R” Us blog post about Easter , author Krista Mise gives moms and dads ideas for every type of existing for their kids. There are presents for new babies and ones for kids who love The disney produtcions. There are gifts for kids who enjoyable movie blockbusters and ones who such as playing with arts and products. Mise is providing helpful suggestions just for parents, as well as pictures of the products and links to every so they can easily purchase them.
Stressed out moms and dads who may not know what to incorporate in Easter baskets can simply record onto the Toys “ R” Us blog and discover a solution. At the same time, Toys “ R” Us can convert their blog readers. It’ s a win/win circumstance for both parties.
HomeGoods’ Personal Decorating Story
In one post upon HomeGoods’ Design Happy weblog, author Lizbeth told a personal story about how one couch she purchased from HomeGoods totally changed up her family room. She includes photos of the couch, along with ones associated with decorative items she placed around the room and the drapes from the store that the lady hung up on her home windows. She gives instructions on how to design a room in case readers want to do the same.
The post is precious for readers, relevant to the type of information they’ re looking for and shows exactly how to pull together a room all along with HomeGoods products. If readers were lost about how in making their living rooms look great just before, they got some ideas using this post and were hopefully convinced to buy exclusively in the ecommerce store.
A few Types of Blog Content *Can* Produce Sales When Completed Correctly
What do all these blog posts and website pages have in common? They offer content that is fun and easy to process for the readers. They also have an objective and serve the readers’ lives in one way or another. There is no forceful sales copy or urgent language to make a purchase immediately, which would turn them off.
If you provide content that will improve readers’ lives, you will have a chance with getting them to convert. Remember to guide them through the product sales funnel with retargeting, plus you’ ll be on your way to boosting sales in your e-commerce store and taking your company to the next level.