Elon Musk Bought Twitter. What will Change For Marketers?

Love it or hate it, Elon Musk is one of the most eccentric billionaires of our times. His financial decisions and investments provide us something to talk about. Even his own tweets can lead to warmed discussions on the internet, and between big companies. For sure, this is simply not the first time Musk made something that impressed us.  

Simply three weeks after buying 9. 2% percent of Twitter, the owner of Tesla and Space X, took over the whole company . An unexpected plot twist, since the directors were apprehensive regarding Elon’ s purchase from the company.

After confirming the brand new transaction through a press release, the billionaire reinforced the importance of their vision of free speech for the democracy (that he’ t been preaching since the starting of this whole story).

“Free speech may be the bedrock of a functioning democracy, and Twitter is the electronic town square where matters vital to the future associated with humanity are debated”

Elon Musk

We all agree that free talk is important. The question is that we can’t ignore his countless techniques, including his own unconventional vision about free speech, that is considered radical and can prospect Twitter to have more detest speech and fake news, according to a few analysts .

And we certain can’t forget that we marketers and brand owners who are on Twitter in a proper way, might also feel the harm of the changes Musk can be intending to do—in fact, we are already feeling it: just one day after the acquisition, notable users on the platform were seeing crazy swings in their follower matters .

So… what might really modify on Tweets from now on? Will Musk’s “freedom of speech” boost dislike speech and misinformation rather? And how does that affect brands that are on Twitter?  

Let’s dig in it.

First, let’s remember Elon Musk’ s controversial actions on Twitter and outside of

The new Twitter owner has already established some previous controversies within the platform. One of them is receiving a lot of criticism for sharing fake news about COVID-19 in 2020 . In fact , his polemic twitter update has brought him problems from his own business and colleagues.

Musk already complained about Twitter’s moderation tools, although even his anti-vaccine blogposts and bad “jokes” regarding even Hitler were not erased by the platform. One time, he compared the last Twitter CEO, Parag Agrawal, to Joseph Stalin due to these same moderation tools.

For example , in 2018, he faced some problems for making a joke about Tesla personal shares in the microblogging platform. Also, plenty of their shareholders have shown distress due to his behavior. And the list continues .

In other scenarios, the South African is well-known for his attitudes in the workplace. Former colleagues describe him as a workaholic. In addition , their companies have been sued for harassment and inappropriate behaviour against their employers.

Elon Musk, as one of the wealthiest billionaires in the world, has a lot of strength on the stock exchange, as well as within the international economy. Buying the biggest microblogging social media on the market will probably impact the way we speak with our audience.  

Since brands, we will have to stay updated with all the changes we are going to see in the algorithm and new policies which are coming.    

Freedom of Speech?

As we have heard over and over in the past days, Musk’ s main focus is improving freedom of speech on Twitter. Yet what does that even mean for the billionaire? It is important to highlight that he has self-declared being a Freedom of Speech absolutist ( despite becoming harsh against employees plus critics ), and we could see a lot of this particular in the months to come.

The main problem is that the vision of freedom of speech shared by Musk and other “free speech absolutists” is controversial and can create space for the massive sharing of false news and radical discourses against minorities, for example. Musk himself has already posted antivaccine posts on Twitter. As an “absolutist”, Musk’s discourse seems to show that being able to transmit free information is more essential than it being secure and responsible.  

Of course , Musk is not a reporter. But , as content marketing experts, most of us have journalism backgrounds, as well as the number one rule of our profession is: always check the information prior to publishing it. Why? It’s not just a question of strategies. When you have a large audience, you have immense power to spread essential news, but also make the inhabitants panic if you are irresponsible.

For example , the major news outlets don’t publish suicidal stories. The reason is simple: there are researches displaying that publishing stories regarding suicides leads to more individuals commiting it. The same as growing fake news about vaccines, for example. You can make people afraid of protecting themselves. We are speaking about deaths. All of us must prefer the huge responsibility we have regarding information before hitting any “publish” button on the internet.

But Musk seems to not have this background, and may find legal barriers in his path. The US Congress is currently debating some regulations and federal laws to hold social media platforms and big techs accountable for information shared inside their digital domains. If they don’t have a clearly defined way to avoid misinformation and hate speech inside their platforms, they might be struggling with the law.

Employees freaking out, users worried. All fearing the worst yet hoping for the best

And how was the news received by Tweets employees and users of the social network? Like everything considering that this story began, controversially.

Twitter’s employees are divided. Some see Musk’s ownership as a good thing when it comes to producing some real changes in the social platform and “getting things done”. Others be worried about what might be undone, particularly when it comes to stemming hate presentation or similar content.

Soon after the billionaire bought the social platform, Twitter lawyer Vijaya Gadde called the virtual meeting and wound up crying due to her concerns about how the company could modify. Guess what happened in the wake of that meeting? She started facing violations on her Twitter account after Musk publicly criticized her work, but the courts said that he is forbidden to make posts like that during the Twitter acquisition process.

The former owner of Tweets, however , seems optimistic regarding the acquisition, after saying on his personal account that Elon Musk was the “singular solution he trusts”.

The tweet, however , had not been very welcomed as observed from user replies.  

Leslie Miley, CTO of Obama’s Base, about the case

Nicely, if there’ s something we’ re getting used to with this acquisition, it’ ersus the controversies, concerns and division of opinions.

But practically speaking, what does Elon Musk really intend to perform with Twitter?

So , what might actually change from at this point on?

From the tone associated with some of his rhetoric, we can speculate many changes (and be quite alarmed, even as we mentioned earlier).  

But , in practical terms, there is some information that we know about the possible future changes to Twitter, which could influence your brand on the social networking.

Lest check some of these updates…

An open algorithm 

For Musk followers, the algorithm should be more open. The speculation is to fight against manipulation and massive propaganda. Also, this particular initiative would let the users know if their content has been downgraded or promoted.

Developing a more transparent algorithm can encourage advertisers to re-think their content and to become more focused on their users. The newest challenge is to deliver a lot more immersive experiences and maintain a safe environment.  

Real accounts verification 

Another associated with Musk’s ideas is to have got higher authentication standards about the use of real names and documentation. This can sound awesome for stopping scams plus bots, but some users possess legitimate reasons to stay unknown.

Even though real people confirmation can be a good thing, the real disadvantage is the brand new lack of moderation . What this means is for marketers a lot of content material without filters, which gives space for the continued spread of fake news.

We have to remember that Twitter is one of the social media that has the least number of moderation policies in comparison to its competitors. Therefore , does checking on real accounts guarantee a safer atmosphere free of disinformation? Experts and marketers declare that this can be worsened with the changes Elon Musk wants to implement.

And lastly an edit button

The edit button is an update that a lot of marketers have been waiting for. Nevertheless , Elon Musk still doesn’ t have a full intend on how to deliver this change. We have to take into account that a full edit or wipe button can be used to take a lot of messages away from context, after they have been retweeted.

Editing tweets makes area for the discussion of on the internet harassment on the network, which can be easily edited after achieving the target people and generating revolt among users.

But getting away from this problem, editing tweets can be an incredible source of those who create content around the social network. After all, it is very easy to make a typo or upload an incorrect file whenever launching a campaign.

This year has been defined with a lot of changes to social media. While some platforms are looking to reduce fake news and presentation hate, the Elon Musk takeover could mean one step back for these advances.

It is very important remember the fact that we are going to possess fewer filters on Tweets, doesn’ t take away the accountability as brands. Looking for the best way to communicate our providers must be our north. Impressive the perfect balance between what exactly is really meaningful for our target audience and beating the criteria.

The publish Elon Musk Bought Twitter. What Is Going To Alter For Marketers? appeared first on Rock Content .

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