Creating helpful, unique, and engaging content usually takes a lot of time and work. To reach and connect with their particular target audience, marketers and product sales teams are already spending a lot of their time and assets on crafting such articles.
Having unique content is definitely a must for successful manufacturers. Yet, there is one technique that can help marketers promote their business and save tens of hours. Aside from original content material, sales teams can also make use of curation to find, select, and promote relevant content from other sources.
What is curated content?
Curated articles is any content that will other organisations create, yet a particular brand or a firm shares it because it is beneficial, interesting and appealing to their target audience.
With a lot content available online, it is as much as marketers and sales groups to successfully navigate plus curate the content that they get the most useful for their target audience.
There are three levels of successful content curation process:
- Content aggregation: A stage where you find sources that are relevant to your topic and market.
- Content selection: A process of selecting the best articles from chosen sources.
- Contextualization: Putting selected content into context plus adding your own value to it. For example by sharing, activities or rating it.
Going through all of these three stages thoroughly will ensure that you bring high-quality content to your network, as the infographic beneath shows.
Carefully curated content can help deliver useful marketing materials to target viewers, especially if it is coming from an authoritative and informative resource.
Additionally , there is the increased expertise that some of these resources can provide on different topics, relevant to you and your brand. Also, it helps position your brand as a thought leader that the audience can rely and count on.
Curated content may also greatly increase the effectiveness of marketers and sales teams in raising their very own brand awareness. Without having to directly promote their brand. Additionally, it may save sales teams energy and resources. They don’ t have to spend weeks or months on crafting original content.
Curated content is most effective when it is distributed through various stations, such as blogs, websites, newsletters, and social networking . When diversified, content material curation can contribute and help bring substantial traffic. It can also attract new leads and customers, and boost the brand’s existing audience and reach.
What are the benefits of using curated content within sales?
Utilizing the proper combination of original and curated content can do wonders meant for brands. According to statistics through Curata, leading marketers frequently use a mix of 65 % original content, and 25 % curated content. From building trust with your audience, in order to sharing valuable and appropriate information while saving time and money – there are many benefits of making use of curated content. Getting prospective customers, raising brand awareness and growing your network also are among the top advantages that content curation provides in order to sales teams and online marketers.
1 . Building rely on with your audience
Offering high-quality curated content from selected and reputable sources regularly will help you build trust with your audience, and lie down the foundations for shared respect with existing and potential clients.
2 . Sharing valuable information
Revealing carefully curated and related content can be of great significance to your audience, since it offers them with the valuable info they are after. It will also keep them up-to-date with the latest developments in areas and topics of their interest.
several. Saving your time and cash
Sometimes, it can take hours or even days to write and promote a quality blog post. As an addition to original content, making use of curated content helps internet marketers and sales teams free up more time for using their sources on other activities. Thus increase their productivity .
4. Building power of your brand in the market
Sharing relevant, specialized niche content from authoritative and reputable sources can help placement your brand on the market. Additionally, it may attract potential leads plus raise brand awareness without having to craft original content on a regular basis.
5. Growing your network
Frequent collaboration with different sources means an increased network of contacts that can prove valuable for your company. Sharing their content may also help to establish a potential business relationship or collaboration in the long run. Brand names or sources whose content material you’ve shared will also be thankful for your support, and may offer to do the same for you later on.
6. Supporting direct nurturing
Providing your own prospective leads with continuous high-quality curated content will develop mutual trust and help establish new relationships. The best balance between original content and relevant curated content material can also keep leads involved and interested in potential assistance.
How to identify if the content is worthy for your audience
Having the correct criteria is key to whether content from other sources is going to be valuable to your own viewers. When the content is relevant, special, diverse, and credible, it can appeal to both your current and potential audience.
What criteria you can use to try the value of your content
- Relevant – The best way to have relevant curated content is to determine what your audience wants. Employ them and study their point of view. See what type of articles they’d like to read.
- Unique – Offer a special commentary or viewpoints when sharing relevant curated articles. It will keep the audience pleased. In return, they will trust you and keep coming back to your site and social media channels.
- Diverse – Curated content offers different viewpoints and diverse voices. This will keep the audience both interested plus curious to find out more about your own personal business.
- Credible – Curating content from authoritative and trusted sources means that you are also becoming a credible source to your audience. Consequently , they can count on you when searching for quality information.
How Successful Sales Teams Use Content Curation
1 . Content as an ultimate lead nurturing tool
Quality content often translates into increased sales, and therefore using content curation could possibly be the ultimate lead nurturing device.
When sales teams are reaching out to potential customers making use of content, the best way to utilize it will be by including contextual info that is appealing and appropriate for them. Always make sure that the content you provide resonates with potential buyers, adds value plus ultimately supports their objectives. Additionally , always research and review what potential qualified prospects are interested in, and make use of that information to curate the best content.
After providing the content, marketers and product sales teams can also see how the particular audience is engaging plus reacting to their posts, determine potential sales prospects, and make the connection.
Visual elements such as videos make content more appealing and interesting for your audience. However , making video content isn’t often the easiest. Therefore , using tools for video clip making is among the best ways to provide top quality video content. This will provide you with new leads, customers and increased revenue.
After the connection is there, keep a steady flow of both original and curated content. This can make sure that your leads see your brand as both authentic and credible.
2 . Carefully crafted content material based on the buying stage
Content curation can be a powerful tool for capturing the potential buyer’s attention . When prospective leads are interested in purchasing a product, carefully curated articles is there to guide them gradually and safely to their location. One way to organize this content is having a content calendar which will save you time and assist you to focus more on the content high quality.
Finding, organizing and featuring content that targets what potential buyers are looking for can prove important during the buying stage.
There are three stages in this journey:
Keeping a potential buyer engaged at each stage will likely produce a good outcome and grow your business.
infographic source: https://blog.hubspot.com/marketing/content-for-every-funnel-stage
three or more. Identifying potential prospects through content interactions
Identifying customers can often prove tricky. Nevertheless , with content curation, salespeople can see how potential clients are engaging with their posts.
Based on that, they can track if there’s further interest in the product or service, plus act at an efficient pace.
One of the best ways to determine prospects is by using multiple stations such as newsletters, social media plus blogs. Diversifying efforts upon different platforms will significantly increase engagement and discussion with potential customers.
4. Using the right content curation tools
Marketers and salespeople can always use the help when it comes to content curation.
Therefore , using content curation tools may be of a advantage for both companies and marketers – by sorting, organizing, and disseminating articles.
Digital tools such as Scoop. This can help marketing experts and sales teams with researching and distributing content material across multiple channels and platforms. By using this tool, product sales teams can organize, organize and publish content quickly, as well as effortlessly. The additional time, they can focus on various other marketing needs.
Consequently, you’ll get an increased content publication, become an influential resource in your field, and improve your website traffic. Moreover, if you guarantee proper internet site protection and great user experience, sales results will come in faster.
5. Content is really a key to strengthening your own social selling
Increased engagement on social media performs a big part in the interpersonal selling of your product. Additionally it is one of the best ways to establish a connection and mutual trust along with potential clients along the buyer’ ersus journey.
The best way to utilize a brand’s social media channels plus nurture leads is to have curated content of the highest quality. This will resonate greatly with possible buyers and assist attract the right target audience.
Posting quality curated content will give you a strong social media presence, producing your social media pages a lot more engaging and provide your market with a diverse list of reputable sources. By curating content material on social media, people may also see you as a thought head. It, too, gives you the deeper understanding of the latest styles in your industry.
Curated content can be a very powerful tool for keeping your audience engaged. It draws in new leads and supports you to cooperate with numerous professionals from different industrial sectors.
By having a good strategy for using both original and curated content, your marketers and sales teams conserve valuable time and resources. In return, it will help your brand grow and expand your business.