Google may be the largest search engine in the world, there is absolutely no doubt about that. There are billions of searches performed every day over the platform and a global market share of more than 86% , compared to competition.
With so much research performed through the platform, can you envision the level of data intelligence companies are able to collect on tendencies, consumer behavior and countless other valuable insights?
What if Google itself not only collected this data, but also distributed complete analytics with you based on billions of queries performed simply by its users? Well, that’ s exactly what the Global Market Insights team offers month-to-month on the Believe With Google website.
In this article, I’ meters going to talk a little about their latest update, in which they shared extremely valuable information about the current global situation of great financial uncertainties as well as its impact on consumer behavior.
The newest search behaviors
The expression “ new normal” had been disseminated throughout the world as an association with the habits and behaviors of the population during the outbreak period.
This new actuality, added to the various political and financial crises we are encountering all over the world, has drastically changed the way the population consumes companies hires services, mainly on the internet.
In this context, Google Marketplace Insights has brought very fascinating data on the latest research patterns seen from four different perspectives: Inflation mitigation, financial understanding, consumer research and online and offline shopping .
The current scenario has taken an increase in inflation in the vast majority of countries. Within this context, Google has observed a huge increase in searches such as: “buy 1 get 1” and “promo code”. Also, searches for “ mortgage” have grown over 100% year more than year.
In addition to trying to mitigate inflation, there is a huge increase in research related to economic education . Searches for “best shares to buy”, rate of interest correction and credit card advantages have increased considerably recently.
Queries related to more economical cars are growing by more than 90% year after year. In addition , there has been a considerable increase in queries about “when will prices go down” and “when is a good time to buy…” An obvious picture of consumer worry about finances in their making decisions.
Online and offline shopping
Simultaneously as there was an increase in searches for finance and promotions, queries related to “shopping malls”, “stores open”, “online shopping dresses” and “delivery companion apps” had a very significant increase.
It shows that even though people are concerned, they are purpose on buying – using a shift to omnichannel growth .
Scenarios in a post-pandemic world
In the world during/post-pandemic, “digital” is stronger than ever. Teleworking, which several did not believe could function, is already a reality in many people’ s lives and the stability between work and well-being is a trend that is not going anywhere soon.
Many companies that only worked in the offline globe were forced to quickly your digital world as a way associated with survival.
On the consumer aspect, social isolation has changed, or even rather accelerated, new digital consumption habits, resulting in an impressive embrace online shopping since the beginning of the pandemic.
At the same time, we are in the midst of various financial and political uncertainties on the worldwide stage. And the insights gathered by Google clearly display the consequences of this in the purchase journey of consumers, because throughout the decision-making process, the size of the wallets has had a much greater weight than before.
Analysis patterns such as “when is an excellent time to buy…” or “when will prices drop…” display that consumers are seeking to inform themselves (even more) before making a purchase decision. In fact it is exactly at this moment of choice that your company needs to be progressively present. But , how does a single do this?
How to prepare your Marketing for this new scenario?
Along with less purchasing power, your consumer’ h purchase journey often expands .
To shorten this journey, the strategy of numerous companies at the moment is directly linked to offering offers and promotions for their products and services. Thus, the consumer who finds themselves indecisive, has more “fuel” to create his decision in a shorter period of time.
And does it function? Certainly. As previously mentioned, searches related to “buy 1 get 1” and “promo code for existing users” grow by 60% plus 100%, respectively, year after year.
Yet is this the only solution? Most certainly not.
Promotions and offers are excellent strategies for bringing in people who are at the bottom of the funnel. However , as we mentioned before, financial issues buy decision more time consuming and a lot of people are turning to Google to comprehend if it is the best time to buy certain products or to evaluate the cost-benefit relationship to purchase them.
Imagine if, by conducting research related to decision making, your company could educate that customer and guide them on this journey? This is how Content Marketing becomes even more effective .
Content Marketing is the Marketing strategy focused on engaging your potential audience and growing your customer network through the creation of relevant and valuable articles. Through it, you draw in, involve and generate value for people in order to create a positive perception of your brand and, thus, generate more business.
The consequences of this for your corporation are:
- Greater dependability and brand recognition;
- Audience and community building;
- Driving your consumers along the buy journey and, consequently, in decision making;
- More traffic to your website (especially when the content is made on the business blog).
Therefore , in the scenario with so many uncertainties, your own potential client, who is undecided, can be educated and led to make better decisions through the content offered by your company.
Therefore , your own company’ s decision needs to be: do you prefer your client to be led and knowledgeable by you or from your competitor?
In this context, here’ s a golden tip: if you want to advance your company’ s Content Marketing, you can schedule an appointment with Rock Content experts and find the best solutions to grow your Marketing outcomes.
In addition , we have several totally free materials on the subject! Just go to our resources page plus download various content and tools about Content Marketing and advertising.
The data and analysis offered by Search engines Market Insights provide very important insights into current consumer behavior in a context associated with diverse financial and politics uncertainties.
It is possible to observe that whilst consumers are looking for alternatives to teach themselves financially and make better purchase decisions, there has been a substantial increase in searches for shopping malls, stores and delivery apps.
For any these scenarios, the most effective Online marketing strategy is, without a doubt, Content Marketing and advertising.
Through it, your company has the possibility to educate your potential consumer and guide them in their purchase journey regarding better decision making.
The post What Are People Searching For In Relation To Global Financial Instability? I Brought Insights From Google appeared very first on Rock and roll Content .