Content marketing and advertising is one of the most powerful ways to build your brand and connect with clients online. But it’s furthermore time consuming! If you aren’t certain how to optimize your content and your strategy, you risk saving a lot of time in exchange for average results. In fact , SEMRush reports that only 19% of businesses felt their content material marketing was “very successful” last year.
Picture Source: SEMRush
This is why many businesses choose to hire a articles marketing agency to handle this for them.
What exactly is a content marketing agency? In short, they work with you to execute a content strategy that will earns you search rankings, organic traffic, and new customers. They help to ensure you get the highest possible ROI from your content.
If you’re considering hiring a articles marketing agency, you’ve come to the right place. The sections that follow will cover
- Content marketing makes 3X more leads plus 6X conversions than conventional marketing at a 62% cheaper.
- More than three-quarters of high-performing content entrepreneurs had a documented strategy behind their efforts.
- Content marketing agencies assistance businesses in both content creation and strategy.
- Hiring a content marketing agency can actually be more affordable than executing content marketing internally.
- Content marketing companies typically provide frequent, detailed performance reporting
What is content marketing?
Content advertising is the creation of consistent, high-value content used to generate organic traffic to your website plus ultimately earn new customers. While content itself is absolutely nothing new — brochures, catalogs, flyers, guidebooks and other conventional marketing pieces all come under the category of marketing content — digital content made for search engine optimization (SEO) has more power than any other kind of traditional marketing.
Here’s why: it’s authentic.
SEO content naturally attracts the right users aimed at your website and your brand. It provides value to those users before they ever make a purchase, and it creates trust in your brand leading to stronger customer relationships down the road. It demonstrates your own expertise and value task, and it helps you establish your brand reputation. Ultimately, it drives more traffic, qualified prospects, and conversions to your website, resulting in more sales and revenue for your business.
The numbers speak for themselves: research shows content marketing produces 3X the leads and 6X the conversions associated with traditional marketing methods, all whilst being 62% more cost effective.
Image Source: Running a blog Wizard
Sound too good to be true? When some clients hear about these benefits, they will think it is!
But it’s not out of reach — content material marketing really can unlock a lot of new opportunities and change the way your brand links with potential customers online. You simply have to know two things: how to begin, and how to execute a content technique the right way.
That is where content marketing firms come in.
What exactly is content marketing agency and what do they do?
Content marketing agencies generate content for businesses that attracts new customers through SEO. This content usually includes blog articles but could also be things such as ebooks, infographics, videos and more. They work directly with their clients to learn about their target audiences and develop content ideas to resonate with them.
Most content marketing agencies (like Marketing Insider Group) offer a a lot more comprehensive set of services together with content creation — things like key phrase research, SEO audits, content calendar development, publishing, plus frequent performance reporting.
These services would be the major benefit of hiring a content marketing agency over freelance writers or even hiring your own group in house. With an agency, you obtain content, expertise, a customized strategy, and support in executing it. This strategy item is so important — brands that have a well-developed, documented content marketing strategy consistently perform better than those that don’t.
In 2021, 78% of marketers who documented their content marketing efforts were successful had a recorded strategy. Conversely, 81% of those that were unsuccessful did not have one main.
Image Supply: SEMRush
Of course , hiring a content advertising agency is an investment. This still requires some time expense on your part to build and maintain your strategy, and you have the obvious ongoing cost intended for services.
But for businesses in need of content marketing support, the ROI far outweighs the time and monetary expenses. Let’s look at 7 reasons to consider taking the jump and hiring an agency.
7 Reasons to Consider Hiring a Content Marketing Company
Focus on your core business
Running a business is a full-time job — and so is generating high-volume, top quality content on the consistent basis. When you try to do both, unfortunately each often suffer. No amount of content marketing in the world can make your business successful if you can’t stay focused on providing a excellent product. When you hire a content marketing agency, you can be confident your strategy is being well executed while you manage the most important part of your business: offering your customers.
This one may appear hard to believe at first, but it’s the truth: hiring a content material marketing agency can save you money, especially if you’re choosing between an agency and hiring a new in-house team to handle articles.
Hiring in-house requires paying salaries and benefits, providing office space plus equipment, and managing a team. Once you hire your group, it’s hard to grow this or downsize quickly. On the other hand, you pay a articles marketing agency a set ongoing fee to handle everything to suit your needs.
You can easily level your efforts up or down as your budget or business demands, so you’ll not have to spend more than what you need to carry out your strategy.
Publish frequent and constant content
Regularity and persistence in publishing are two of the biggest factors in determining how much traffic your content will drive to your site. But do you know getting the best possible SEO outcomes requires publishing 11-16x each month? HubSpot found that companies publishing at that rate of recurrence earned 3. 5X more traffic than those publishing much less often.
Image Source: HubSpot
If you consider that it takes about 3-4 hrs to write an average blog post, you’re talking 60+ hours each month just on writing. When you’re handling content advertising in addition to other business duties, it’s easy to fall away from schedule.
When you hire a content marketing agency, you’ll never experience a lag or gap in your content publishing plan.
Add SEO expertise to your content
Search engine optimization is more than just keywords in 2022. Google’s algorithms are smarter than ever before, and they’re looking for articles that both checks the proper SEO boxes but also provides real human value. A content marketing agency has got the expertise and experience to help you strike the right balance.
Keep in mind, too, that will Google rank factors constantly evolve (Google updates the particular algorithm thousands of times every year) and you need to maintain it for your SEO to operate. Hiring an agency means self-confidence in knowing your content aligns with the latest SEO requirements.
Access to the proper tools and resources
Agencies use a amount of technology tools to energy your content marketing — SEMRush, Ahrefs, Google Analytics and much more are all used for things like keyword research and performance analytics. In addition , agencies have full teams of writers and SEO experts who help with your content strategy and creation.
When you employ a content marketing agency, you’re investing in more than just articles. You’re also gaining entry to a range of resources that help inform and scale your strategy and boost your results.
New perspectives and ideas
Bringing in a new content advertising team gives your brand name a fresh perspective on the tactics and approaches that have likely become second nature to you. Agencies are both objective (they use data-driven research plus reports to build strategy plus measure results) and innovative (they come up with new ideas for blog topics along with other content pieces). They can provide you with honest feedback and acquire you to come up with new and exciting ways to earn results.
Detailed performance reporting
Performance reporting is the main method content marketing agencies show their value and usefulness. This being so , you could expect frequent and detailed confirming that shows you your content marketing and advertising performance against KPIs as well as your overall return on investment from the agency.
The value of getting data-driven insights on a regular basis can not be emphasized enough. It helps you capitalize on what is working, pivot your technique when needed, and prove the value of your investment to corporation leadership.
Thinking about outsourcing content creation?
If you’re a business owner or leader, you probably don’t have time to spend hours every week writing content. It’s why more than 70% of businesses these days outsource their content creation. The team at Marketing Insider Group can help. Our team associated with writers and SEO experts can deliver you enhanced, ready-to-publish content every week for just one year (or more! ).
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