While it is definitely nice to have a comprehensive site that offers all the information your customers needs, it isn’t usually the best approach.
It is sometimes simply better to have a completely separate page devoted to a certain topic , which is where minisites ( or even microsites ) are available in.
In this blog post, we’ll include what a minisite is as well as the various reasons why a company might consider having one included in a bigger articles marketing technique.
Further, we’ll furthermore go over why this is not the same as a landing page and the process for creating successful campaigns.
Ready to get started? Let’s jump correct in.
What is a Minisite?
The minisite is simply a micro internet site with one to five pages of content.
Usually, it is super small in order to keep attention on a:
- Specific service.
- Product launch.
- Or other one-off event.
Think about this for a second.
When big brands like McDonald’s or Starbucks web host a contest, they usually create a separate website for the duration of the particular sweepstakes entry period.
Once the whole thing is over, they take the website down. This is a prime example of a minisite at work.
In addition, minisites are usually billed since temporary.
While they may be for some organic traffic reasons, they are not often part of a long-term SEO strategy .
Rather, they serve a basic reason and when it is over, the particular page is no longer updated or even is removed entirely.
Minisite vs . Landing Page: What’s the Difference?
This is a good question.
A lot of people confuse a minisite compared to a landing page, which in almost all actuality they are noticeably various.
Landing pages are usually hosted on the same website because the company’s main page.
And, while additionally they promote various products or events, they aren’t usually deemed as fully individual from the main business or even brand.
In contrast, microsites have their own unique website name.
While they may use the main brand’s title or logo, they’re not really fully connected to the primary internet site.
They’re also much more temporary than a landing page and also have no real need for long lasting organic visitors .
The Benefits of Minisites
When it comes to creating minisite for a specific purpose, there are numerous benefits to the process.
Opportunity to segregate a specific event or product
You’ll do this so that your event or product remains in the spotlight.
An example of this would be an agent who creates a microsite first top-notch property to ensure it gets the right level of attention.
Minisites permit you to do a bit of split screening to see what works the best.
Some digital marketers opt to produce two, three, or even more minisites around the same topic based on a button placements, images, plus colors.
Then they discover the one that gets the highest response rate before shutting the remaining ones down.
Super easy plus quick to create
Someone with an average level of WordPress encounter can generally have a entire minisite done in just a few hrs — which is in kampfstark contrast to larger tasks that take weeks, several weeks, or even years to fully build-out.
Simply put, the main benefit of using a microsite is that it places focus on a particular subject while also being easy to build.
How to Build a Successful Minisite?
Building a successful minisite is easy as long as you know the right learning to make it happen.
Here are a few tips to help get you started.
The first step: Decide on a Singular Focus
The initial step to creating any minisite is to decide on a singular focus.
- Is it a specific occasion or contest giveaway?
- Are you focusing on a collaboration with a different brand or a product release?
When you have this narrowed down, you are able to move on with the process.
Step Two: Brainstorm and Sign-up a Domain Name
Next, brainstorm and register a website name that best fits your particular microsite focus.
You may also browse expired domains to find one that might accurately match with your overall message while still shuffling old traffic to the page.
Just make sure you’re not moving into an issue with a earlier page’s misdeeds first.
Once you’ve purchased the domain, you are prepared to keep going.
Step Three: Choose a Sponsor
Choosing a host might seem just like a no-brainer, but it is important to realize that microsites have various needs than bigger web sites.
For example , you might not need the most expensive hosting deal out there or a five-year plan.
Instead, opt for something that is affordable, fast loading, and offers flexibility with regard to when you’re ready to take the microsite down.
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Fourth step: Create a Content Map
Usually, the process of building a website involves designing the page and then figuring out what to put on this.
With a microsite, this is done in reverse.
You already know what you want the page to talk about, so briefly jot down an outline of the various parts of the main page and what three to five subpages should include.
This will give you a plan whenever you get to the design phase.
Stage Five: Design the Website
This is how you’re figuring out the visual, technical, and user encounter elements of your minisite.
Generally, you should neglect any direct correlation between primary brand page and this new micro addition, as it could befuddle your target market.
Make sure the page is easy to navigate, looks great on all of screen sizes, and is fast loading.
Need a fast way to build? Ion is a great choice for producing interactive microsites in a short period of time.
Step 6: Write Website Copy
Creating the website copy is a essential part of the whole minisite procedure.
After all, you only possess limited space to convey your point and say what you would like to say.
If this helps, create a buyer persona sheet that elaborates upon who you’re trying to focus on and the kind of messaging that resonates together the best.
Step Seven: Release the Minisite & Drive Traffic
Now is the time in the process where you’ll actually launch your microsite.
This is a big-deal, as it means your idea is fully out to the world.
As you won’t be focusing as well heavily on search optimization , try sending visitors it with paid advertisements, social media marketing, email blasts to your brand’s main list, or whatever else your marketing team comes up with.
Some large brands even buy billboards, television commercial time, and much more to hype consumers upward.
Step Eight: Wait Out the Duration
This part is less exciting, yet waiting out the length of the campaign is important.
By the end, the main focus of your microsite will come and go.
Maybe that event you were drawing attention to is over or even you’ve given away the sweepstakes item to a few lucky winners.
Perhaps the product you had been pushing is long gone or maybe the excitement is over.
Whatever you’re waiting on to happen, let it happen.
Step Nine: Take It Down
Finally, you’ll want to take your minisite down after a long period of time.
Keeping it up just competes with all the traffic of your main brand website , which can be a bit of a pain in terms of long-term marketing and advertising.
If your event will be annual, you might actually think about leaving the microsite up, but adding wording that states customers should plan to attend next year.
Attention: pointing separate domain names to your main website
As an added term of caution, it is important to note that building a microsite just to stage the domain name to your page later is not generally a good idea.
Google is not really a fan, which means you might be hurting your overall organic chances and rating position later on if which is your plan.
Although it is okay to connect to your main website, do not stage the microsite domain to the main page after you are through with the niche page.
Examples of Minisites
We wouldn’t want to give you an best guide on minisites with out at least giving you a few key examples.
They are all pages based on the idea that a minisite is separate from the brand’s main web page , offers a singular focus, and can be taken down at any time when the event or product launch is over.
- Goldfish Smiles by Pepperidge Farms .
- My Creative Kind by Adobe .
- Every Final Drop by Waterwise .
- Campaign intended for Nursing’s Future by Manley & Johnson .
How do You Know a Minisite is Right for Your Business?
Knowing when and how to use a minisite for your business is important.
Not all brands really need one to create buzz for a particular reason , but it can be a good way to ensure the right level of attention lands on what you’re focusing on.
If you’re considering creating a microsite, decide whether or not the event or product is considerably enough removed from your general brand focus.
Those that are fairly close to what you normally do should just be left on your main homepage.
Also, your minisite concentrate should be somewhat temporary , lasting a few weeks to several weeks.
If it is something that is a extensive focus, then go ahead and just leave it on your major page or build away a full website instead.
Issue with Minisites
Of course , we need to a minimum of touch on a few explanations why you might not want to have a minisite for your brand.
Here are a few that you might want to consider .
Slower traffic growth than existing website
You have worked hard to build up your audience on your existing web site.
A brand new niche web page might take longer for your target audience to find unless you’re doing a fair amount of paid advertising.
Time and resources to build
Microsites are small, however they still take a fair period of time and resources for your group to complete.
And that may take away the focus temporarily from the main website.
Diluted viewers engagement
If your main customers is having to go elsewhere to interact with your content, this dilutes the interaction they’re carrying out on your main website.
Complicated loyal customers
Some long lasting loyal customers might not be familiar with reason behind why you have a minisite in the first place.
Thus, it is very important make it clear that this smaller page focuses on a specific event or product, but your main internet site is still primary for your brand name.
While these are all of the factors that come to mind whenever deciding if a minisite is an ideal choice for your defined purpose, it is important to remember that having them does sound right for some reasons more than others.
Wrap Up: Creating Minisites with regard to Marketing
A solid way to pull attention to a very specific objective, event, or product is to create a minisite.
Not only does it offer extra versatility , but it also allows you to try out specific marketing messaging in a way that is separate from your major website.
Plus, you might have the ability to take it down when whatever you’re promoting is usually through.
Not only is something that major brands do regularly, but it also works well with both B2B and B2C applications.
As we mentioned in this post, a single great tactic is to use online elements as part of your minisite.
So have a look at our ebook with a lot of tips on getting started with interactive marketing !
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