Exactly why is A CRM Like HubSpot Investing In Creators?

Hubspot, the product sales and marketing automation system, has announced the launch of Hubspot Creators , a new program to invest in and support growing content creators.

Starting with pod-casts, the program will launch with an initial cohort of 8 content creators. They will generate content from scratch and obtain resources to expand their brands, operational support, as well as a monthly payment that increases combined with the creator’ s success.

Yet why would a SaaS platform be so dedicated to investing in a content creator program? What would be the strategy at the rear of it?

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Understanding consumer behavior

First, we need to keep in mind that Marketing is made for people, and people change constantly.

They modify their tastes, habits, choices and it is always necessary to understand these transformations and adjust to them.

It sounds silly, yet it’ s quite typical to see brands that haven’ t yet understood that their strategies need to constantly change as behavior modifications.

Now, I want to give you incredibly valuable data about new consumer behavior. Come with me!

Consumer trust in content creators

A study by Olapic and Cite Research reveals a growing doubt from consumers towards brands.

Given the vast amount of fake news being contributed across the internet, these consumers are increasingly likely to trust posts from real people over recommendations made by the particular brands themselves.

Changes in the methods for consuming content

Did you know that 75% of children from the new generation dream of becoming YouTubers? Well, these are just reflections of the great changes in present consumer behavior.

The new cell phones, SmartTVs and laptops possess brought new possibilities to consume content over the internet. In addition , the amount of content creators has been increasing more and more on platforms like YouTube, Spotify, Twitch, Instagram, among others.

With the large number of individuals consuming such content, it is very important that brands adapt to these types of new channels within their marketing strategies.

Podcasts are outperforming traditional media

Being able to pay attention (when watching) what you want and when you want is a trend of the new generation. This has directed many people to migrate through mainstream media to electronic platforms.

In this world of opportunities, podcasts have gained prominent positions.

Research shows that the amount of podcasts around the world has already overtaken the 2 million mark, which figure continues to grow. These same studies indicate that 24% from the American population listens to podcasts weekly.

Research conducted by Claritas suggest that podcasts increase brand recognition between 24% and 79%. That’ t up to 30 times the channel rates from conventional TV.

Data like these offers led several brands in order to increasingly invest in this approach, both in sponsorship and in encouraging the creation of new influencers and content creators.

Exactly what would Hubspot’ s technique be with its Creators Plan?

A study by RealEyes on TikTok revealed that content makers with an average of 540, 000 followers receive higher levels of attention compared to influencers with more than 50 million.

By investing in undiscovered creators, Hubspot makes a very promising bet. Additionally , its strategy is properly aligned with new tendencies and consumer behaviors on the web.

Brands need to be present in consumers’ lives and produce content that inspires and educates their audience. And this is definitely something that many tech businesses have failed at in their marketing strategies.

Many of these businesses insist on talking only about many and their advantages. Just like they do not seek to revise their strategies according to the adjustments in their persona’ s intake habits.

Hubspot understands that the strategies need to be aligned using the behavior of the new generation. Your investment in content creators is a clear sort of this.

The platform had already hit the nail within the head in acquiring The Hustle publication and now grows its channels to another large trend: podcasts.

What do online marketers and brands need to realize from this?

As I said earlier in this post, marketing is for people. Plus understanding that the strategy functions today may not work tomorrow is understanding that people’ h behavior changes over time.

Realize who your audience will be, what they consume, where they are and adapt your technique as these transformations happen.

Persistence is one of the main keys towards the success of a marketing strategy, but “doing more of the same” could be a business’ s worst decision.

The submit Why Is A CRM Like HubSpot Investing In Creators? appeared first on Rock Content .

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