Need to reference a few content marketing statistics? Probably you…
- Need a few data to convince your CEO to give you a bigger content budget;
- Want to know what results to expect out of your hard work producing, editing, and perfecting blog articles, movies, podcasting episodes and infographics;
- Are making a content marketing strategy and want to find out the biggest and best possibilities;
- Have invested some time or money in articles marketing, but aren’t seeing results and you want to know what you’re doing wrong;
- Are an established articles marketer and simply want to stay on top of industry styles.
If any of individuals statements ring a bell, this article will become right up your alley.
We’ll cover the actual latest data says regarding content marketing in 2021 — curated from hundreds of thousands of data points across all types of content.
Ready? Put your data-nerd hat on and dive in.
Content Strategy and Return on Investment Statistics
It’s 2021, and well over a decade has passed since the first digital marketing and advertising gurus gave content the keys to the online empire.
And a decade is a long time on the quickly evolving, ever-changing internet.
So is content nevertheless king? Or has it been dethroned in favor of some brand new, exciting marketing channel?
Let’s look to the data to find out.
six Content Marketing Strategy Statistics
SEMRush’s whitepaper, The State of Content Marketing 2019 , reports that 91% of organizations all over the world use content marketing within their marketing strategies.
In CMI’s (Content Marketing Institute) 10th annual content marketing study , only 33% of the B2C (business to consumer) respondents reported having a documented content strategy, while several out of 4 reported that they’ve achieved some degree of success with content marketing .
The same survey separated out those companies that have reached a level of sophistication and maturity with their content marketing to examine their reactions alone. Let’s look at some of their statistics:
- 52% report they’re incredibly successful with content marketing;
- 53% have got documented strategies;
- 92% used metrics plus analytics to assess content performance.
What can we learn from the particular successes of these B2C businesses?
First, exactly what gets measured gets maintained.
Keeping an eye on Search engines Analytics to assess the functionality of your content is good company. This can help you determine what functions for your organization and how best to attract and serve your own target audience.
2nd, recording an official content marketing strategy may help you realize more success with your content.
And third, while correlation is not causation, it’s secure to say that looking to the data to craft your content online marketing strategy is smart.
The particular relative success of the mature B2C companies in the survey suggest that there’s an opportunity to get more B2C marketers to analyze articles metrics and use them in order to craft an intentional, data-driven content marketing strategy to make their particular content efforts work harder for them.
7 Content Marketing Budget Statistics
There are a few things needed to create a documented strategy for any marketing channel.
You need data, ideally pre-existing, about your website’s functionality, your marketing funnel, and your target customers.
You need goals, or at least a sense of what you hope to achieve along with your strategy so you can determine whether you’re successful.
And also you need a budget that will help you reach those goals.
If you’re crafting your strategy for the first time, you might wonder the actual budget is for other companies.
What do you have to invest to achieve some success with content?
Let’s look at the statistics:
The average annual B2C content marketing budget was $230, 000 in 2019, along with 23% of marketers surveyed stating they had no budget for content, and 31% reporting a budget of under $100, 000 ( Content Marketing Institute ).
When looking at B2B content, these amounts change slightly:
- The average budget had been $185, 000 in 2019;
- 18% stated they had simply no budget for articles;
- 36% reporting a budget of under $100, 000.
These numbers suggest that you should set aside several money from your company’s marketing budget to spend on the content channel (even if your budget isn’t $230, 000/year).
62% associated with marketers surveyed by SEMRush expected to increase their content marketing budgets in the following yr.
Likely because articles marketing still generates a strong return on investment.
Just how strong? Let’s find out.
3 Content Return on Investment Statistics
The purpose of any kind of marketing effort — whether or not it’s e-mail marketing , inbound marketing, PAY PER CLICK ads, etc . — would be to generate sales and sales.
We’ll notice shortly that there are many benefits in order to content marketing beyond revenue generation, but content is no exception.
So what type of return on investment (ROI) are you able to expect from your content marketing and advertising efforts?
According to data collected by Key Marketer, 41% of B2B (business to business) online marketers state content marketing as one of the traditional marketing channels that attracts the highest ROI potential clients, and 62% said it was one of their most valuable lead-nurturing marketing strategies.
In fact , a survey greater than 600 senior-level marketers discovered content marketing as the marketing and advertising channel responsible for the second highest ROI ( Statista , 2017), next only to SEO (with which content material goes hand-in-hand).
But measuring the content advertising ROI isn’t as monochrome as many other channels. There are two reasons for this:
1 . Content marketing and advertising is a team player
Content marketing draws in traffic at the top of the funnel, and assists many other channels in converting.
For example , a piece of educational content related to your product might attract organic traffic from Google if you rank on the first page for the target search term. If the customer doesn’t convert from that will session, you can retarget them on a social platform like Facebook, Instagram, Twitter, or LinkedIn using your website’s pixel, and they may convert through that channel.
This conversion wouldn’t be possible if they hadn’t got on your website via content.
2 . Articles marketing enjoys compounding results
Unlike with paid acquisition channels, you simply have to pay for a piece of content material once, but it can keep earning cash for you forever. You may pay $500 for a piece of articles that generates only a 10% ROI the first month, however a 15% ROI the 2nd month, and so on.
The nature of content marketing and advertising means that it’s best to glance at the other benefits of content along with the revenue it generates in order to best understand it’s revenue.
4 Data on the Benefits of Content Advertising
Aside from direct conversions, Content Marketing Institute’s 2019 report suggests that there are several other benefits of content advertising.
Survey respondents reported the following:
- Improving brand consciousness (81%);
- Audience education (73%);
- Building trust and trustworthiness with audiences (68%);
- Lead nurturing (58%).
Content marketing is effective at romantic relationship building, not only with your customers (whether that’s boomers, millennials, or people who live in a particular location), but also with other businesses in your industry, influencers, plus partners.
Now that you know the numbers to take care of the data and budget portions of your content strategy, you need to know what type of happy to build your strategy around.
Content Marketing Stats by Content Format
So you know you should double down on content marketing and advertising in 2021.
Now you just need to decide what type of content to invest your own resources into creating.
Not sure where to start? Let us look at the statistics that’ll help inform the meat of the content strategy.
7 Written Content Marketing Stats
HubSpot’s State of Marketing Report indicated that written content through blogging was the primary type of media utilized in marketing strategies in 2019, and it was only barely beaten by video articles in 2020.
This makes sense, since textual content is the basis of Search, at least until Google’s protocol is able to accurately make sense associated with audio and video content.
Of those who actively engaged in content marketing, 92% of B2B companies used shorter articles and blog content material, whereas only 32% utilized long-form articles ( Content Marketing Institute , 2020).
This statistic changed slightly in order to at B2C companies, along with 80% of B2C content marketers publishing short articles and only 28% employing long-form content.
It is a shame, since the average first-page Google search result contained just below 1500 words, according to Brian Dean of Backlinko , who also reports that longer-form content material is linked to more often, collecting over 77% more back links than short-form content.
These statistics claim that while written content will probably be the backbone of your strategy, purchasing long-form, in-depth content more than short-form content will create more results.
But what if your viewers isn’t the type to take a seat and read long content articles? What if they prefer to eat their content in a more easy, portable form?
Here’s what the data states about other content sorts.
7 Sound Content Marketing Statistics
Since podcasts came to the scene in 2004, podcasting listening has risen greatly in popularity.
Edison Research reports that 100 million people in the usa alone listen to podcasts every month, and like any form of media, we should expect to see that number increase.
Audio content has an edge upon written content too. We’ve long known that people don’t go through every word on the web page. Nielsen reports that 79% of users scan the page, and only 20% associated with users will get to the bottom of an article ( Sumo , 2018).
Compare that to podcast listeners, where 43% will listen to the entire episode.
This suggests a huge opportunity to keep your audience engaged with your content through audio.
Of those identified as month-to-month podcast listeners in the U. S. in 2019, 54% were men, and just under 40% were between the age range of 25-54.
Is there room in your technique to incorporate audio content?
7 Visual Articles Marketing Statistics
Numerous marketers know this without effort. According to data gathered simply by Venngage , 74% of marketers selected use some form of visual in the majority of their content.
But between pictures, infographics, charts, graphs, illustrations, and slides, there are billions of visuals on the web today. Looking to stand out using visual content material is like finding a needle in a haystack, right?
The statistics paint an additional picture (pun intended).
Only 8% associated with marketers surveyed by Venngage reported using charts and data visualizations in their content, and only 34% reported making use of original graphics such as infographics and illustrations.
This is a huge gap within visual content marketing, specifically since original graphics (such as infographics and primary illustrations) was the #1 visible content type to help online marketers reach their marketing targets (Venngage, 2020).
This suggests an opportunity just for marketers to build visual, custom content into their content techniques.
6 Movie Content Marketing Statistics
No content marketing strategy is definitely complete without including video clip marketing.
Not just does video allow for joining, interactive content, but as you’ ll soon notice, it’ s also a turbo charge marketing tool that’ s only growing bigger.
3 billion searches each month are done on YouTube ( Mushroom Networks , 2020), making it the second-largest search engine in the world, next only to Google.
HubSpot’s 2020 State of Marketing and advertising Report recognizes video as the primary content type utilized in marketing strategies last year, outpacing blog posts, infographics, case research, and webinars.
But if you’re looking to make use of video in your content online marketing strategy for 2021, you may have several competition. According to Statista , in 2019 there were 500 hours associated with video content uploaded to YouTube each and every minute .
Even so, 87% of content marketers who used video in their content strategies documented that it increased website traffic, plus 80% reported an increase within sales conversions from video content ( Wyzowl , 2020).
These video marketing successes show up in how companies spend their marketing bucks. In the U. S. within 2019, marketers spent $9. 95 billion dollars on digital video advertising ( Statista , 2020).
If you’re not making room for video advertising in your content strategy, you may want to reconsider.
four Content Distribution Statistics
You’ve just read the essential statistics to help inform your articles creation strategy. Now all you have to to do is do some key phrase research and start producing, right?
Not so quick.
Even if you produce a stunning amount of content flawlessly targeting the keywords your own audience is searching, and also if it’s quality content, if you don’t have a distribution technique, your content won’t get the interest it deserves.
So where should you promote your content to get the most eyes on it?
Other than the company web site (30%), nearly 30% of survey respondents reported that Facebook was their primary content distribution channel (HubSpot, 2020).
Inside a survey done by Content Marketing Start in 2019, 71% of B2B internet marketers in the “successful” group reported using paid channels, for example search engine marketing (SEM) or paid social media marketing to promote their articles. Only 55% of the participants in the “least successful” group reported doing the same.
While content marketing is typically regarded as an organic marketing and advertising channel, this statistic suggests that it can be made more powerful when given a leg up with digital advertising.
The Data Proves That Content (Marketing) is Still King
You can’t just joined together a couple of short articles, blog post them on your website, and watch the traffic, lead generation statistics, and conversion rates soar. Since the data clearly shows, you might need to build a small budget for article marketing if you want to see real, tangible results.
These content marketing stats verify what marketers in the best performing companies all over the world already know:
Content material marketing is still one of the most effective and profitable digital marketing channels accessible.
You simply have to get a little savvy (and a little creative) to enjoy the benefits of this marketing giant.
So , do you want to take the marketing tub?
The blog post 51 Must-Know Content Marketing Statistics (2021 Guide) appeared first on Smart Blogger .