According to HubSpot’s State of Inbound review , 80% of internet marketers feel content creation is a main concern.
We have to agree. To stand out online, the best way to do that is through your content.
While many marketing experts recognize the importance of great content, not everyone is in the exact same boat. Sometimes it takes some extra convincing to get people on board with the investment, for instance, those people higher-ups on your team. For individuals who understand the value of content, we know it’s worth the commitment to show up consistently along with irresistible blogs and social networking posts.
However , if you’re someone who needs a little extra convincing, this post shares the benefits of content for business. This way, you’ll see the value in content planning plus creation.
5 Advantages of Content for Business
Here are five advantages you can expect for your business when you get serious about content creation:
1 . By Customizing Content, You’ll Become More Visible Online
It’s not enough to publish content on the blog. You need to take additional steps to optimize your content so you stand a much better chance at ranking high in search results. When you rank in the first page, for example , you are going to see a significant enhance in traffic.
That extra traffic will generate more awareness for your brand, meaning more individuals will know who you are and what you will do. As people begin to help you and your content everywhere, they will be more inclined to purchase your products or services over a competitor.
2 . Great Content Gives Your Audience a Reason to return
A key element of success is getting people to come back time and time again. You don’t want them to visit your website, then leave and never return. Once your target audience discovers you through an initial piece of excellent content, they’ll want to keep coming back for more. Provide worth and address their pain points, and you’ll quickly become their go-to useful resource.
3. It’ll Help You Build Trust and Authority
Developing the Know, Like, plus Trust Factor (also referred to as KLT Element ) is an important element in your success when growing an online business. People do business with those they trust. However , you can’t build trust with out first helping your target audience to get to know you and start liking you. And the simplest way to do that is through the content material you share.
Focus on publishing quality content around the topics that curiosity people in your target audience. With time, they’ll begin to see you know what you’re talking about, positioning a person as an authority in your industry. Trust builds from there since they’ll start to realize they can always count on you intended for reliable, informative content.
4. Content Can Lead to More Sales
One of the benefits of content intended for business is that it can increase sales and profits. For instance, a simple proactive approach at the end of a blog post can lead potential buyers to check out your services and products. It’s easy to implement, however it can spark massive modify within your business when revenue skyrockets.
All of us even have an excellent case study from of our past clients, Advertising Labs UK. After joining up with Express Writers, they boosted an agency client’s revenue by a 77% increase year-over-year. And it all stemmed from your team writing new product explanations!
5. It is an Affordable Way to Market Your Business
If content creation isn’t your strong match, there’s no need to worry. Outsourcing the particular writing to a skilled team enables you to focus on other important duties within your business. When you work with Express Writers, you get access to our vetted team associated with writers while netting savings in HR costs plus employing writers.
You can also save on advertising costs because individuals can find your business from organic searches rather than PPC advertisments. These searches bring in traffic without you having to lift a finger, simply delegate to an expert in your industry and let the writing do the work.
Let Us Create Content for Your Company
Within our Content Shop, you’ll find all our available providers, including blog posts and social media marketing content. Those two articles formats are essential to standing up out online and attracting the correct people your way.