five Google SERP Features You should know About & How to Create Feature-Worthy Content

Ranking in position #1 on Google is no longer a assured win.

Even if you manage to hit the top place, you will often (not continually! ) get upstaged simply by SERP features.

Well, that begs the question…

Very first, what are SERP features?

They’re special snippets that Google displays to assist users find the information they are looking for faster and simpler.

Prime example: I want to know how far the sun is from the moon.

I open Google and ask:

How far is the sun from the moon?

"How far is the sun from the moon" typed in Google's search box.

Search engines answers, not just with a list of search results, but with more information displayed in SERP features such as Knowledge Credit cards , Associated Questions , and Rich Snippets :

The SERP Features you'll see in the first results page for the keyword "sun" including a Knowledge Card, Knowledge Panel, Related questions, and videos.

Some of these features edge out there the regular search results – the information Card, for instance, is in the top-left position on the page, where the #1 result might usually appear.

Here’s the thing: Your pages, content, plus information can show up during these highly visible, highly attractive spots in SERPS. In many cases, a SERP will have multiple features that take over the page. These essentially become position #0 and will be the first things users see.

Placement #0 is like the precious metal at the end of the rainbow for us SEO content creators.

By now, your main query has probably morphed straight into “How do I rank to get a SERP feature? ” together with “Which features are really worth aiming for? ” In today’ s blog, I’ ve got you covered with a list of the particular SERP features you should care about and tips to rank for each type. Let’s go.

google serp features you should know about

5 SERP Features You Should Know + How to Rank for Them

1 ) Featured Snippets

2 . Related Questions (“People also ask”)

3. Local Packs

4. Knowledge Cards/Panels

5. Wealthy Snippets

How to Find and Monitor Your Ranking SERP Functions in SEMrush

Last But Not Least: Search engines Results Are Still #1

How do you make your content worthwhile enough to sit on the particular throne of @Google' s SERP features? 👑 @JuliaEMcCoy shares 5 SERP features you should know and the best ways to rank for them.
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The reason why Scoring a SERP Function Can Seriously Boost Your SEO Results

It’s self-explanatory why scoring one such positions is AWESOME, but , here are a few facts on the matter:

Ahrefs' Average CTR of Featured Snippets. It shows that 8.6% of clicks goes to the Featured Snippet.

  • From the same study, Ahrefs found when SERP features appear on a results page, clicks upon that page drop general – probably because individuals are getting the information they need in the SERP features!
  • A related study discovered that the above is especially accurate for pages with Information Graphs, Related Questions, plus Featured Snippets.
  • Most importantly, winning SERP features isn’t only for pages in the #1 spot. As long as you rank in the top 10, you have a chance at winning one of these covetable spots on the page.

Scoring a SERP function can steal those clicks from the #1 organic placement. For example , Featured Snippets grab away 8. 6% associated with clicks from the search outcome below it. 🤯 Know more about how ranking for a SERP feature can help you.
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To sum it up, SERP features do all of this:

  • They’re super visible on search results pages.
  • They steal clicks from the #1 organic place.
  • They lessen the number of keys to press on the page overall.
  • They aren’t just for the top a few ranking pages, or even the top 5 – in case you rank on a page, you are able to edge into a SERP feature.

Noises good, right? Okay, let’ s get into the “ how. ”

5 SERP Features You Should Know + How to Rank for Them

1 ) Featured Snippets

The Featured Snippet is probably the SERP feature with which you’re most familiar. This one shows up at the tippy-top of the page and features an answer to the search query taken from the text of a web page (usually, the page also ranks for that query).

A featured snippet for the search "what do pangolins eat" typed in Google's search box.

Express Writers currently ranks for a bunch of Featured Snippets, which includes this one pulled from our blog post on the Top 100 content marketers :

A featured snippet from Express Writers for "the 100 top content marketers" typed in the Google search box.

Featured Snippets are @Google' h SERP Features you' lso are most familiar with. They feature a solution to the search query taken from the text of a website. @JuliaEMcCoy shares more about these features and how you can position for them 🙋
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How Do You Rank for a Featured Little?

Since Featured Snippets usually appear as answers to search questions framed as direct queries (“What do pangolins consume? ”, “How far away will be the sun? ”, or “What is SEO? ” are good examples), you need to frame your written content as a definitive solution. Here are some tips:

  • Research long tail keywords phrased as queries to use in your content. These are often great related keywords to include along with your focus keyword.
  • Include those question keywords directly in your articles, then answer them. (You can see we used this exact technique for this sub-section. )
  • Aim to assist individuals in your content . Be informative, factual, and precise.
  • Structure your content to help Google detect your answers . Vibrant the most important information, or put the answer to the question on its own series.

2 . Related Queries (“People also ask”)

Another possibility on the SERPs for ranking is the Related Questions snippet. This SERP feature listings other questions related to your original query that users have asked Google.

You’ll find this little under the heading “People furthermore ask”.

A People Also Ask bow showing the related questions available about pangolins.

How Do You Rank for Related Queries?

Position for Related Questions means you’re trying to get featured being an answer that appears whenever users click the question they wish to know more about. Example:

An answer about "how much does a pangolin eat?" question listed in the People Also Ask box.

Typically, Related Questions are usually 30 words in length. In order to rank for this feature, a good practice is to craft the 30-ish-word answer that definitively addresses the biggest question customers may have about your main topic. For best results, do this pretty early on in the copy.

To rank for the Related Questions SERP feature, better make an answer that addresses the biggest questions about your topic. Answers should be around 30 words only. 🧗 Read more of @JuliaEMcCoy' s tips in rank for SERP features.
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3. Local Packs

If you’re a business that depends on local customers, ranking in a Local Pack is a big-deal.

In the Search engines, a Local Pack appears if you use location-based keywords (e. gary the gadget guy. “pediatricians in austin tx”) plus displays the top 3 local search results below a map.

A map with pinned locations and a list of top three results with details like star ratings, addresses, and phone numbers for the search keyword "pediatricians in austin tx"

How Do You Rank for a Local Pack?

To be showcased in a Local Pack SERP feature, you need to be a top-3 result for the keyword in question. That means:

  • Your brand needs to be listed in Google Our Business with a verified address.
  • Your Google My Company listing should be optimized .
  • Make sure your website and articles are optimized for local search. This local search guide from Search Engine Journal is a helpful resource.
  • Monitor and maintain your business reviews, photos of your company, and your NAP data (name, address, phone number).

The Local Pack SERP feature appears when you use location-based key phrases. To start ranking, your brand should have an optimized Google My Business listing. 📍 Know more associated with @JuliaEMcCoy' s ranking tips in this post.
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4. Knowledge Cards/Panels

Google’s Knowledge Graph has been around since 2012. However , this is one of the primary SERP features since 2018 to gain more visibility. The primary function is to provide users access to Google’s internet search engine knowledge of more than 500 million entities and how those entities connect.

When your Google search accesses the Knowledge Chart, you’ll see Knowledge Credit cards and Knowledge Panels appear in the SERP. Here’s a good example of a Knowledge Panel from a search for “vanilla ice cream”:

Search results for the "vanilla ice cream" keyword with images, a short text from Wikipedia, and Nutrition Facts. Below the results are the other types of ice cream and ice cream toppings under "People Also Search For"

It includes a Wikipedia entry, nutrition facts from the USDA, photos from around the web, and related terms individuals also searched for.

Knowledge Cards are special from Knowledge Panels because they usually appear in the left-hand column on a SERP plus display one specific bit of information (versus the many types of information you see in a Knowledge Panel).

This graph showing the population of recent York City over time is a good example of a Knowledge Card:

A Knowledge Card that shows a graph as an answer to the search "what is the population of New York City"

Note that none of the knowledge Search engines displays in Knowledge Panels/Cards comes from Google itself – it’s pulled from reliable sources across the web. (The source Google is pulling from is usually listed in little text under the bottom-left part of the Card or -panel in question. )

How Do You Appear in an understanding Card/Panel?

Generally, having your site come in a Knowledge Card/Panel isn’t a few ranking. Instead, it’s read more about claiming your entry within Google’s virtual encyclopedia.

For example , when people search Google for your name or brand name, what shows up? If you would like the SERP to include a Knowledge Panel on your brand along with photos, links to your website and social profiles, or even hyperlinks to your products, there are a few actions you can take.

Google details it all in this help guide , but here is a rundown:

  • First, claim your own Google My Business listing.
  • Search for your name or brand on the search engines. If a Knowledge Panel is found, scroll to the bottom from it and click “Claim this knowledge panel. ” Follow the instructions on the next few screens.

Where you can see the "Claim this Knowledge Panel" button in a Google search results page.

  • Add Schema. org structured data markup to your website. This is code that pinpoints the information Google should pull from your site to fill in your understanding Panel entry.

Aleh Barysevich meant for Search Engine Journal wrote an excellent guide that goes more in-depth on showing up in Knowledge Panels , so be sure to make sure that out, too.

5. Rich Snippets

The last SERP feature you can get into with in-depth content: Rich Snippets.

Exactly what are Rich Snippets? They appearance extremely similar to regular search engine results. The difference?

Rich Snippets contain extra info that regular results lack. Here’s a comparison between an ordinary search result and a Wealthy Snippet result for the key phrase “pasta salad recipe. ”

Regular search result :

Normal search result in Google for the keyword "pasta salad recipe"

Rich snippet result :

A rich snippet search result in Google for the keyword "pasta salad recipe". It shows ratings, the number of reviews, calories, and cooking time.

Note how the Rich Snippet is “richer” with more information. It includes a star rating, the time it takes to organize the recipe, the number of testimonials, total calories, and a little of the directions.

Rich Snippets can appear for a variety of types of search engine results:

  • Quality recipes
  • Reviews
  • Products
  • Music
  • Occasions
  • Videos

How can you Earn Rich Snippets?

To receive Rich Snippets for your articles, the main action to do is to ensure you’re using structured data markup . This won’t guarantee you’ll get any, however it will improve your chances.

As we already mentioned, this really is code that tells engines like google specific information about your content. It will help Google decide what information to pull to populate wealthy snippet results.

If you’re sharing a formula, for instance, the code shows Google which part of the text is the ingredients list, which usually part includes the instructions, and which part includes the cooking time.

You can add structured information to your content directly in the HTML code, but if you’re not tech-savvy, there are other ways. (If you use WordPress, there are plugins for that! )

How to Find Your SERP Functions in SEMrush

Did you know SEMrush has a tool that tracks your keywords, ranks, and the SERP features your articles stars in?

Tracking is vital to understand how long you’ve come and what you must do to improve. Here’s how to find these types of features within SEMrush , a top SERP tool.

1 . Create a New Project

1st, if you haven’t already, develop a new project for placement tracking.

  • In the left menu, visit Projects > > Create my initial project .

The "Create My First Project" under the Project tab in SEMRush's left menu bar.

  • On the next display screen, enter your domain name and provide the project a title.

The Add new project" dialog box in SEMrush where you type project name and domain.

second . Set Up Position Tracking

After you produce a project, you’ll be taken to the particular Projects Dashboard. This is where you set up position tracking.

  • Navigate to the Position Tracking device and click Set It Up .

In SEMRush's Projects dashboard where you can find the Position Tracking tool with the Set It Up button

  • Enter your domain settings, select your device and area, add some competitors, then enter the keywords you want to track.

Tabs where you can enter your domain settings, choose your device and location, add some competitors, then enter the keywords you want to track.

3. Get the SERP Features You’re Winning

Right after position tracking is set up, to get SEMrush SERP features, navigate to your project and click Position Tracking.

The SERP features box where you’ll see a simple bar graph with SERP feature icons representing each type of feature.

Scroll down the page to find the SERP features container. You’ll see a simple bar graph with SERP feature icons representing each type of feature. Hover over each bar for more information.

The SERP features box where you’ll see a simple bar graph with SERP feature icons representing each type of feature.

This acts as a handy Google SERP checker, giving you a high-level overview of how you’re doing together with your SEO at a glance.

Last But Not Least: Organic Search Results Are Nevertheless #1

Having your site highlighted in SERP features can give it a big boost. That said, the #1 way you should be aiming to appear in search is in the top place – the good-old number 1 place .

Just a few explanations why:

  • Even though SERP features steal ticks away from organic results, organic results nevertheless get more clicks ( Ahrefs ).
  • Ranking organically is often the particular #1 way to get drawn into SERP features! Best of all, this is true whether you rank #1 or #5. As long as you make the first page, you have a opportunity.
  • Once you rank #1, you get the highest CTR (31. 9%) according to an Advanced Web Ranking study.

A line graph from an Advanced Web Ranking study showing that when you rank #1, you get the highest CTR (31.9%).

  • Some SERPs don’t have any SERP features . In that case, position #1 for the keyword is the greatest bet.

For example , Express Writers ranks in the top 5 organically for the keyword “how to write an ultimate guide. ”

The search results for the keyword "how to write an ultimate guide" with Express Writers taking the top spot.

Aside from the “People also ask” container, there’s no other SERP function for this keyword. Ranking #1 is the best way to stay one of the most visible on this page.

When all else breaks down, focus on ranking well – at #5 or better – for high-volume key phrases that are possible to edge into.

SERP features are not a totally guarantee, but there ARE formulations, processes, and techniques to take your content to #1. In fact, you can’t run before you can stroll. The same goes for your content.

Get feature-worthy content from our SEO-savvy writing team. See pricing.

The publish 5 Google SERP Features You Need to Know About & How to Create Feature-Worthy Content appeared first on Express Writers .

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