What’s holding you back again from incredible visibility in Google search?
Could it be your strategy?
…Or is it your performance?
The best content plan in the world won’t enable you to get anywhere if you’re making these simple yet deadly SEO content mistakes.
5 SEO Content Mistakes Hurting Your Marketing (& Fixes)
These SEARCH ENGINE OPTIMIZATION content mistakes are super common but totally rectifiable. If you’re committing any of all of them, don’t worry – I got some practical solutions to provide your content back to life.
What is holding you back through incredible visibility in Google? Could it be your strategy? …Or your own execution? The best content strategy in the world won’t get you anywhere if you’re making these simple yet deadly SEO content mistakes.
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1 . Focusing on the Same (or Similar) Key phrases in Multiple Content Pieces
Want to know a great way to shoot yourself in the feet with SEO?
Lose track of the content items you’ve published, including which usually keywords you’ve already focused.
Then unintentionally target a keyword you’ve already tried to rank regarding in a new blog. When the search intent for that keyword hasn’t changed over time, the blogs will end up being extremely similar – too similar.
Now you have two pages on your site competing for the same search intent, traffic, and clicks. Because of this, neither will do very well in search engines, because you’re basically splitting the spoils. (There’s a technical, dramatic term for this problem: keyword cannibalization . )
What to Do Instead
First, keep an eye on your content pieces in all stages of the creation process, in the initial idea to the last published blog, article, what-have-you.
This means a content calendar is your best friend (Airtable, Trello, and Idea are nice options). Consist of information on the keywords a person targeted for each piece.
Second, be careful along with search intent. Some keywords may be worded very differently from those you’ve already used, but have an similar search purpose (i. electronic., the reason why a user types those keywords into Google).
For example: “Which apple iphone should I buy” and “best iPhone to buy right now” only share a few words and phrases, but the search intent behind them is identical. Instead of producing two content pieces targeting each keyword, you should choose one to pay attention to while including the other within the piece as a related keyword.
2 . Writing Overwrought, Irrelevant Meta Descriptions
What a worse SEO articles mistake than skipping on writing unique meta descriptions for each page of your site?
Writing bad ones.
The between a good meta description and a bad one:
- Whether this entices your reader to click your link in the results…
- Or transforms them off entirely.
- Whether it’s appropriate enough to appear in Google results…
- Or so irrelevant that Google skips this in favor of auto-filling text from your body content.
Relevance, in particular, is usually huge.
A GOOD meta description for #seocontent: Entices your reader to click your link on the internet (vs. turning them off entirely). Relevant enough to appear in the results (versus Google auto-filling).
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Look at this meta description from an Chef article position for “best burgers in the U. S. ” :
As you can see, Google auto-filled the description with thoughts of the body content in the article. They often do this whenever no meta description will be specified.
However, Eater do specify a meta description, as you can see from their source code:
It reads, “Introducing the burger lover’s ultimate bucket list, from classic iterations towards the best bistro burgers. ”
What’s the issue, here? Why didn’ to Google use it? Irrelevance .
- The keyword is usually missing from this description.
- The description mentions a “bucket list” – but is that what the article is really about, or what people are seeking when they search for this particular keyword? No . A “bucket list” doesn’t necessarily symbolize “best. ”
The above description looks pretty awful next to this from a higher-ranking piece within the list:
What to Do Instead
If there’s even the smallest chance that Google may skip over the meta description you painstakingly wrote in support of auto-grabbed text, what’s the purpose of writing one?
This: With a strong meta description, there’s a huge chance to grab your reader and convince them to click in just the sentence or two. Composed well, a good meta description can enhance your click-through rate in the search results.
You just have to make sure it is relevant enough for Google to grab, and helpful enough (and persuasive enough) in order to catch your reader’s vision.
A few ideas:
- Meta descriptions can’t be too much time – under 160 character types is the standard. To ensure you compose within that restriction, utilize a tool. Yoast SEO is great. So is the Meta Tags device.
- Talk to your viewer. Tell them what the content is all about and what’s in it for them if they read it.
- Use your keyword. Once is enough.
- Obtain creative with wording. Use strong verbs. Avoid worthless adverbs, which pad out the character count unnecessarily.
3. Using Unhelpful, Poorly Structured Headings (Or Not Enough Headings)
I hope you’re already applying headings in your SEO article writing. This is a basic must-do for a couple reasons:
- Headings help Google understand what your content is about.
- They help users discover the information they’re looking for.
- They break up lengthy blocks of text pertaining to better readability.
- Headings help organize plus structure your content (especially important for people who may not be “reading” your page at all, but making use of screen readers or another assistive technology).
Think of headings because helpers . They provide additional meaning and help your reader make sense of the piece as a whole.
That’s why, if your titles are lackluster, generic, or even formatted incorrectly, they’ll hinder instead of help.
Take a look at this example of a content piece with unhelpful, incorrectly structured headings:
Note the vague wording (“ones” in place of using the real keyword, “backlinks”) the incorrect usage of heading levels (H2s utilized when H3s were needed), and the use of headings solely for formatting purposes (a huge no-no).
What to Do Instead
Headings divided your content into sections and sub-sections (and sometimes sub-sub-sections), which helps with readability greatly. They denote the most important bits of information and how sections are usually related.
Therefore, use headings judiciously, and structure them correctly. Utilize them to break up your content in the same manner chapters break up a book. Here is an example.
- H1 – Types of Cheeses plus Where to Buy Them.
- H2 – The Best Hard Cheese
- H3 – 1 ) Gruyere
- H3 – 2 . Parmesan
- H3 – 3. Manchego
- H2 – The Best Soft Cheeses
- H3 – 1 . Briekäse
- H3 – 2 . Gorgonzola
- H3 – 3. Chevre
- H2 – Where you can Buy Your Favorite Cheeses
- H3 – Online Stores
- H3 – Brick-and-mortars
- H2 – The Best Hard Cheese
H1 – The particular title or headline. Consider it the title of a book. You only use it once.
H2 – The major headings that break up your content topically. Think of H2s as guide chapters. If you’re covering a subject with multiple facets, every facet gets its own H2 heading.
H3 – Sub-headings that break up your H2 sections. Each H3 should be an offshoot of the top-level H2 topic.
H4, H5, H6 – These are less common, but can further break down your topic as needed. (I never use these. )
4. Creating Lots (and Lots) of Mediocre Content
Contrary to popular belief, placing out lots and lots of articles, no matter the quality, will not enable you to get any accolades, let alone Google’s top rankings.
What happens instead?
Just what you’d think – putting out oodles of mediocre content will produce you a reputation as mediocre.
And that is not what you want.
A lot more is not better. Better is better. Even if that means your content schedule scales way back.
In #contentmarketing, more is not better. MUCH BETTER is better. Even if that means your content schedule must scale waaay back.
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How to proceed Instead
Don’t post five situations per week if it’s every crap or not worth reading through. Do post once a week, bi-weekly, or even whenever you can – provided that each piece can endure on its own against the top associated with Google’s search results for your keyword.
Focus on conference search intent, answering consumer questions, going in-depth, plus providing thorough explanations and research on whatever you are talking about.
A person don’t “need more content. ” You need to create better content.
Need help with that? Let our professional content writing team handle it .
5. Linking Indiscriminately
In your content, are you linking in order to any old source you can find? Have you been placing those links on random text?
What about your internal hyperlinks? Does the link to your service page inside your new blog read “click here”? Once you mention a related weblog, do you link it such as this?
Stop. Stop, stop, stop.
These SEARCH ENGINE OPTIMIZATION content mistakes are a large waste of link fruit juice.
You see, links act as signals for Search engines. When you link to another page in your content, you’re signaling that the page you’re pointing to is not just related and relevant to your topic, but additionally has authority and credibility.
The search engine pays attention to both the text you use to url to a URL , and the content from the URL itself . This really is true for both inbound links (when you link out to a separate domain from your own) and internal links (when you link to another web page on your domain).
The way you link, both in house and externally, matters.
What to Do Rather
Don’t link indiscriminately. Be sensible and use a strategy to provide Google better signals.
- If you’re linking to a resource or even reference that supports a place you made: Take the time to find a quality source with a high Domain Authority (DA), Alexa Rank , Domain Rating , or even whichever metric you prefer to depend on. Or, choose one with a popularity you know is solid.
- If you’re backlinking to an internal page on the website : Only link to related or similar pages in your content. Don’t junk e-mail your content with links to your other pages. Place your own anchor text (the text a person click on to open a link) on relevant keywords, not really random text or “click here”.
Be a Smart SEO Articles Marketer
SEO content mistakes are easy to create. But smart marketers can admit them and learn from them.
The good news is, once you know how to fix them, you will never look back. You’ll build a better content strategy, too.
Because Benjamin Franklin once mentioned, “Tell me and I forget, teach me and I may remember, involve me and am learn. ”
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