So you’ve got a company blog (we hope! ) and you’re ready to see a few ROI from your content. That’s great — but it’s not as easy as writing an article, pressing publish, and hoping for the very best.
Google’s ranking factors dictate whether or not your content is found in search results, and if it doesn’t, you’ve got a big problem. One of the most important of those factors? Link building.
In simple terms, link building is the process of implementing methods that get other internet sites to link back to your own. It’s a long-game strategy — link building requires methodical time, effort, and consistency to pay off. But once it does, you’ll see big leads to your content performance.
We’ve put together 5 important things to keep in mind while link building to help you stay on track.
- It’s essential that you simply vet the sites you use in your link building strategy for quality plus relevance.
- Anchor text matters in order to link building ROI; don’t excessive use junk anchors or spam the same keywords and web pages all the time.
- Understand do follow and no follow links to keep the right balance of in your content.
- Researching competitors’ backlink profiles is an opportunity to find high-quality sources to reach out to.
- Backlink diversity is important; make sure that your backlinks are not all focused to one place (like your homepage).
Backlinks to avoid
Not all backlinks are created equivalent. You want your website to be connected by brands and web sites that are relevant and will drive the right traffic to your site. Stay away from the following types of backlinks:
Poor quality or reputation
This one’s obvious, but we’ll point out it anyway. Always be aware of the sites you’re earning back links from. If your content is definitely linked from a sketchy website it can do you more harm than good. You can’t always control which other manufacturers link to your site, but you can vet the ones you reach out to inside your link building efforts.
Links from websites that have no real relevance for your brand won’t help you much. Target your efforts to brand names and websites that line-up with your industry and message.
Websites inundated with links
You want your website to be linked in valuable ways that make sense to the user and generate high-quality organic traffic to your blog. If you’re linked on webpages with tons of links with no real focused strategy, you are likely to get lost in the combine or earn traffic which will never actually convert.
The best way to combat bad backlinks is being proactive regarding finding the right ones. Here’s good quality advice for reaching out to your most-wanted link building partners:
Anchor text matters.
Let me say it once again: anchor text matters.
This is one of the most avoidable mistakes in the link building process! When you have got the right link, make certain you’re always using the correct anchor text for internal and external websites throughout your blog posts and other web content.
Here is what we mean:
“Junk” anchor text like “here, ” “there, ” “read more, ” “click here, ” (you get the picture) are not very useful when it comes to link building for SEO. That doesn’t mean they’re totally bad. Sometimes these types of anchors simply fit best in your sentence. They also drive conversions.
So , in short: use them sometimes when it serves the right purpose, but keep in mind that they aren’t helping your SEO ranking. When you can, use straight relevant keywords as your text.
Anchor junk mail
Anchor spam occurs when you use the same text too often.
Say what?! You can link to the webpage too much?
Yep, you can — plus doing so actually has some pretty adverse consequences like a fall in your rankings or even backlinking penalties from Google.
The fix? Be sure you aren’t linking to the exact same page or using the exact same keywords all the time. Just like with keyword stuffing, forcing links into your content not only appears bad but actually damages the same rankings you’re endeavoring to improve.
One way to assess how you’re doing with anchor text is by going to Serpstat and doing a one way link analysis, then scrolling down to see your anchor profile. The particular analysis shows you tons of beneficial information like anchor key phrases, which domains are using which anchors, number of backlinks within particular anchor and more.
Below is a screen capture from Serpstat’s back-link analysis guide that displays what your results may be like:
Perform follow vs . no stick to links
Very first, let’s talk about the difference among do follow vs . simply no follow links. In short, perform follow links give SEO strength to the site that it links to. No adhere to links don’t.
In other words, people can use no follow links, but search engine crawlers ignore them, so they won’t count as a adding backlink for page ratings.
But that doesn’t mean we do not need them at all. When is it a good idea to use no follow links?
- When you’re advertising an affiliate link
- To avoid spam comments (many brands create their blog comments simply no follow)
- A brand paid you to definitely share their link
- You’re referring to a low-quality web site to make a point (i. electronic. “what not to do” guides)
Alternatively, you should always use do follow links when you’re backlinking a reputable brand for a purpose that warrants the adhere to (like citing a great source in a blog post).
Let’s be honest: a huge part of successful link building is usually beating out the competition , and there is nothing wrong with carrying out a little detective work to complete that goal. By spying on your competitors’ backlinks, you could find out what domains are linking to their website plus, when it makes sense, target a few of these sources too.
You can use Serpstat’s referring domains analysis to check out your competitors’ backlinks. Here is Serpstat’s facts conducting a referring domains analysis . Your results will look like this particular:
Ideas a list of domains that url to the site you’re analyzing, the number of referring pages to the area, and a domain rank that will indicates their domain expert.
Keep in mind that actually reputable blogs can be incorrect sometimes. Once you see some high-potential links to take from your competitors’ referring domain studies, do your own research to make sure they meet quality specifications.
Link building growth rate
Although it might be tempting to try and build links as rapidly as is possible, it’s actually a way to get a Google penalty. Your own link building growth should be constant and incremental. Don’t use all of your high-quality backlink sources all at once. Instead, spread them out over time to maintain a consistent strategy that yields appropriate growth results.
Here’s an example of a good backlink growth rate looks like:
One main goal of your link building strategy is to craft a backlinks profile that looks as natural as possible. Exerting all your effort to earn back links for your homepage is definitely not the way to do that.
A better approach is to prioritize the content and web pages you know can provide the most value to your audience. Then, focus on proper ways you can earn backlinks especially for those pages.
After all, the saying all traffic is good traffic is a myth. You want the people arriving in your website to know why they ended up there and receive the content that is most likely to meet their needs or resolve their problems.
Backlink diversity also helps your search engine rankings by growing the SEO power across several pages on your website rather than concentrating it in a single place.
Do go it alone with regards to link building
Link building is an ongoing and refined process. To execute this the right way, you need experts on the team who can give it the time and attention it needs in order to boost your articles performance . The team at Marketing Insider Group can help you perform a content audit and deliver you consistent, ready-to-publish content that’s optimized for link building.