Visual-centric content and media rules the digital marketing area today. Online marketing is built about videos, motion graphics, and many other forms of visual and interactive content. The use of visual content material has created other industries to aid developing the content. The use of visible content in marketing is referred to as visual marketing.
The trend of using audio-visual content for marketing messages is founded on the simple fact that our remember of audio-visual content is definitely 2-3X higher than audio or even visual content.
In addition , a recent survey showed that more than 60% of internet users today prefer consuming content via visible formats.
So , yes; videos along with other similar content marketing platforms are great for your branding plus marketing efforts. But where do you even begin if you want to hit the ground running? That’s what we’re going to discuss in this article.
We are going to explore several of 2021’s newest visual marketing trends you can use to overhaul your existing visual online marketing strategy. Let’s go!
Short-Form Video clips
Attention spans are diminishing and your audience is looking for sound-bite messages in short form video clips. Regular-length videos are more appropriate for educational or information content.
There is no consensus on the exact duration range of short-form videos, but it generally sits between 1-3 moments. Social media platforms like Tweets and Instagram have different duration limits, with 2: 20 minutes on the former and 60 seconds on the latter.
Never watch short-form videos as a barrier to your creative freedom. Instead, see them as an opportunity to condense your message right down to the core and captivate your audience with short sound-bites.
It’s factually proven that people today generally have much shorter attention spans than ever before. Users may swipe out of a video if it doesn’t engage them inside seconds. Unfortunately, it means that you’ll have to find creative ways to package your video articles into succinct, bite-sized types.
Meant for dynamic short videos, experiment with techniques like close-ups, razor-sharp motion graphics, and vibrant charts/infographics. The best part of it all of is that little social media training is required to get started.
The widespread availability of internet connections – coupled with the popularity of mobile devices like smartphones and capsules – has made live avenues the go-to interactive articles format for online viewers.
From product announcements to sporting events, award shows, corporate conventions, and consumer industry events, more people nowadays are usually tuning in to watch reside streams. In addition , it is a great way to drive the viewers towards your paid content.
\ to worry about livestream video high quality as a majority of the notable platforms today support higher resolutions (1080p and beyond), crisp audio encoding, and multiple simultaneous camera structures and angles.
You can get in to live streaming content with the very least amount of time and money spent. All you need is a competent DSLR camera, a reasonably up dated PC running Windows or even macOS, and a set of inexpensive clip-on mics for recording audio.
The technical aspect of live streaming lies more within configuring and setting up your preferred platform than working the device itself. YouTube and Vimeo represent two of the biggest platforms for live loading your content. Make sure you market plus promote your live streams on social media platforms .
If you’re on that boat, here’s a resource to get you started.
Gamification of Articles
Are you exploring added video elements that can increase your engagement metrics? Properly, content gamification might be all you need.
In simple terms, it is the infusion associated with game-like elements, traits, plus mechanisms into non-gaming entities or activities. These days, the “reward” element is the most notable gateway leveraged by brand names to keep viewers hooked on content material.
Gamification occurs in all facets of life: from work in order to fitness tracking, and even education. For the purposes of this item, however , we’ll focus on how it relates to content advertising.
Take Starbucks’ rewards program, for example. The world-famous coffee brand came up with the thought of making videos that directed customers towards its Starbucks Rewards app. There, customers could win points each time they buy something at any qualified location. These points could then be redeemed for free products.
Gamification provides viewers a sense of purpose; such as they’re working towards a desirable outcome. More importantly, it inspires them to stay glued for your content.
Do you want your videos to stand out, actually from the first second of the first frame? Try cartoon video content. Cartoons, illustrations, and other animated content forms help relax the viewers and prepare them for the content.
While the crux of the content itself might be something serious, the irreverent way in which it is presented makes a laid-back ambiance in the thoughts of viewers. This, in summary, is why viewers today appreciate visual content presented in animated formats.
Unlike most of the aforementioned tips, getting into cartoon videos will almost certainly require hiring a skilled animator full-time or even freelance. Oftentimes, however , the cost of creating the position is counteract by audience retention and expansion gains.
What are you waiting for? Start animating your short-form social media marketing videos today!
Use AR and VR
Technological breakthroughs have broadened the ways different forms of content appeal to and stimulate our different detects. Two major examples of these types of advancements are Augmented Truth (AR) and Virtual Reality (VR).
Virtual Reality is the concept that many of us are used to. It involves using a set of devices to create a whole new visual and auditory atmosphere that is completely lifelike and responds to inputs through the user (such as movement).
Augmented Reality, on the other hand, requires altering the user’s current real-life environment by adding a few life-like (but virtual) elements. AR applications are usually skilled through a mobile device. The particular device’s camera maps environmental surroundings and subsequently allows the user to drag and drop brand new elements as they choose.
Because the maturity of both these systems around 2018, brands possess leveraged them to create new ways for potential customers to have products and services.
Take the new AR “try before you buy” experience, such as. Clothing and accessory brands are letting customers test items virtually to ascertain the fit and appearance, even before walking one foot in a bodily store.
Success within video content marketing nowadays is more about exploring a lot more creative horizons and less about “playing it safe. ”
Netizens today are on a continuing search for something different, and therefore, small adjustments up your content to accommodate a variety of video types and platforms is sure to engage and enthrall. If you want to amplify your marketing and advertising efforts even further and range your growth, process automation could be a powerful tool inside your arsenal.
So , what are you waiting for? Play around with short-form social media videos, live streams, and animated content material, and watch your engagement metrics soar!
The publish 5 visual marketing trends all internet marketers should know in 2021 appeared first on Scoop. this Blog .