Let’s face this: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. Nevertheless , you also have to put out new content consistently if you don’t would like your site to slip down Google’s search engine rankings or lose the attention of your target audience.
What if there was another way to keep up with content needs without always writing new pieces? Turns out, there is – content curation. Let’s pack in 5 ways to curate articles and keep your blog fresh.
1st – Why Curate Articles?
Many marketers and brand name owners wonder why they will bother curating content if they can create it instead. Content curation can be likened in order to choosing the materials plus exhibits displayed in a art gallery. Even if the museum has much more stuff behind closed doors than it can fit, the museum curator decides what the audience sees. This impacts the audience’s perception and can drive the conversation in one way or another.
There are many reasons why you might consider curating high-quality content for the brand, too. For example , curating content:
- Lets you effectively create or post new or mostly-new content intended for much less effort than to whip up brand-new pieces
- Can also boost your search engine ranking positions through clever linking plus keyword strategies
- Can build brand specialist for your target audience members. Curate the right stuff, and your guests will come to think of you as an expert in your niche.
However , you need to practice content curation wisely to see major improvements. Let’s take a look at five ways you can curate content effectively.
Create a “Current Stuff” Listing & Update It Regularly
One of the easiest ways to curate content regularly is to build a “list” or blog listicle of current topics, blogs, or things you think your readers will be interested in. This “current stuff” list could be updated regularly, such as weekly or monthly.
Then you can bundle that blog post or listing back to the top of your articles stream. So long as most of the content within that piece is usually new, Google likely will not penalize you. And you have the chance to bring people back to your site regularly to check out what new content recommendations you have in store.
You can build a “current stuff” list with posts from your own website, posts from partnered blogs, or news articles related to your industry/niche. It’s up to you!
Bootstrap New Articles With Analysis From Existing Ones
Nevertheless , you can also use content curation smartly and leverage this process to make new-ish articles. How?
You can take the research you’ve already done for existing articles, then use that research to supply new insights to your customers and target audience. You can bootstrap new articles for publishing on your blog or company site in two major ways.
Using Your Own Content
Firstly, you can use your own content and their research factors. Say that you wrote an article two weeks ago about a major insight in your industry. You can write another piece immediately using many of the same higher authority sources but concentrating on a different aspect of the same subject.
For instance, imagine you had written an article about the best methods to communicate with your clients as a vet office. For the new content, you can take the same research points from the old article yet revolve the new piece round the best ways to communicate with long lasting customers rather than new types.
In this way, you’ve made a new article, and your blog can gain authority in the niche market. But you’ll also perform less research and spend less time on the new item than you would otherwise.
Making use of Articles From Elsewhere
You can also take article points and research from other sites, which includes competitors in your industry. Remember that you do have to be careful if you choose this. For starters, every word you write has to be 100% unique to avoid being accused of plagiarism or becoming penalized by Google.
Having said that, taking the points or information from other bloggers and sites in your industry and reframing them to be even better isn’t illegal or immoral. It’s just you staying ahead of the competition by beating some other similar companies at their own game.
Draft Bite-Sized Posts With Multiple Sources
Modern audiences’ attention spans are becoming shorter, so it might be a good idea to lean into this plus make bite-sized posts or even blog articles rather than lengthier pieces. However , don’t give up high authority sources plus research to support your factors.
Try to create very small blogposts with lots of sources. Use bullet points to summarize all the main information and easily immediate your audience members for your primary sources. This way, you can curate content by getting a bunch of relevant research factors and data, then to whip together a basic summary of all that data without spending a lot of time writing a long blog post.
Summarize and Streamline Interpersonal Threads
Social threads upon platforms like Facebook, Tweets, and Instagram are great for traveling engagement, but they can also act as a form of content curation.
Imagine that you had an excellent conversation along with one of your customers on Twitter. Instead of writing up a huge blog piece about it, just include a few screenshots from the Twitter thread and summarize the conversation.
You can accept the same points you released on Twitter to readers of your blog, then link them to your social media single profiles. In this way, your social media conversations can bring your brand more into the spotlight and act as a form of content creation (or curation, in this case), thus reducing how much time you have to spend writing original blog parts.
Craft a “Highlights” Post With Links to Longer Pieces
Lastly, you can curate content from your site should you have a huge archive of prior pieces that performed nicely. Instead of rewriting the content articles (which takes a lot of time even if you use the same sources), you can create a highlighted content and link to all of that older content within it.
For instance, you can start with a new summary opening the topic to your readers. Then link a bunch of previous content related to the current blog topic. Include a summary of each item, so readers know which older blogs they want to click on.
Not only is this great for producing new content through curation, but it also drives traffic to outdated blog posts that may not be performing much for your site nowadays.
There are lots of ways to curate content effectively and enjoy the rewards. Try to use each of these efforts together regarding maximum results. As you learn these methods, you’ll save a lot of time and still put out just as much content for your readers since before!
The post 5 Ways To Curate Content Like a Pro & Keep Your Blog Fresh￼ appeared first on Scoop. it Blog .